Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

Precision vs. Accuracy: The Key to Effective B2B Targeting

In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the c...
LPG Strategy
Guide

How to Track Contracts to Optimize Lead Lifecycles

Customer contracts go through all kinds of stages and developments. Learn how to track contracts and drastically improve lead lifecycles.
LPG Strategy
Guide

What is LinkedIn Sales Insights?

What is Linkedin Sales Insights and why are they discontinuing it?
LPG Strategy
Article

The Hidden Costs of Bad Data

Discover how hidden costs lurking beneath the surface of your data provider's contract can sink your budget, and learn how to avoid costly mistakes by tracking the true cost of own...
LPG Strategy
Article

The True Cost of Ownership: Why LeadGenius Outperforms ZoomInfo

In the piece we examine the hidden cost of ownership of Zoominfo based on data pulled from a mutual customer who has evaluated 10's of thousands of records side by side to provide ...
LPG Strategy

The Hidden Costs of Data: How a Leading eCommerce Marketplace Uncovered the True Cost of ZoomInfo

How does one calculate the true cost of ownership when it comes to a data provider? While ZoomInfo may seem like a cheaper option at first glance, the hidden costs associated with ...
LPG Strategy

The Death of Pre-Built Data: Why Static Databases Are Becoming Obsolete

The shift from static databases like ZoomInfo and Apollo to real-time, custom data solutions is essential for modern revenue teams to stay competitive and build sustainable growth ...
LPG Strategy

Product Announcement: Exciting Updates to the LeadGenius Platform

LeadGenius has launched new updates that enhance contact criteria processing, real-time verification, and status tracking, delivering faster and more accurate data to help teams id...
LPG Strategy
Article

What Streaming did to Blockbuster is what On Demand data is doing to traditional data

The article discusses the transformation of the data industry, where traditional providers like Zoominfo and Apollo.io are being outpaced by dynamic solutions such as LeadGenius an...
LPG Strategy

Accepting Personal Email Addresses Might be the Key to PLG Success

In 2024, several SaaS companies, including Perplexity AI, Sakana AI, and Clay.com, secured significant funding, showcasing the sector's robust growth and innovation. The article al...