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Explore articles, guides, and customer stories to learn how top B2B teams use LeadGenius for better targeting, engagement, and results
Zoominfo Alternatives
Amidst growing dissatisfaction with ZoomInfo, businesses are turning to self-serve platforms & AI-driven, white-glove data services for accurate data solutions.
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Contact-Level Technographics: The Future of Precision Audience Building
Traditional B2B databases stop at account-level installs—useful logos, but little insight into who actually drives adoption. Contact-Level Technographics (CLT) goes deeper by mapping real practitioner behavior from GitHub, Stack Overflow, and other public-web signals back to verified business identities.
Stop Aiming at Titles. Start Aiming at Users
Title- and intent-based ABM treats buildings as buyers, creating volume without relevance for developer audiences, so dashboards look busy while responses go nowhere. Contact-Level Technographics flips the lens to real practitioners by resolving GitHub/Stack/Kaggle activity to work identities, delivering a usage-density map and a campaign-ready contact bundle—shifting targeting from ICP to IDP.
From “Who uses it?” to “Who ships with it?”
Company vs Person Level technographics is changing the ABM game.
From MQLs to Meetings: How Microsoft Partners Are Modernizing Sales Outreach
It’s not enough to get someone with the right job title to download a white paper. That’s not an MQL. We need to know their context, their challenges, and where they are in their journey. That’s how we increase meeting rates and build pipeline.
Stop bribing. Start qualifying
If your outbound strategy starts with a $50 Amazon code instead of account signals and intent, it’s not strategy—it’s spam with perks.
The Ultimate Guide to GDPR-Compliant Sales Outreach
How to Find and Activate Customers Without Breaking the Law
The DevTool Growth Playbook: Turning Open Source into Enterprise Momentum
Winning in DevTools isn’t about static lists—it’s about harnessing real-time signals and contact-level technographics to turn open-source adoption into enterprise growth.
Zoominfo Alternatives
Amidst growing dissatisfaction with ZoomInfo, businesses are turning to self-serve platforms & AI-driven, white-glove data services for accurate data solutions.
Zoominfo Alternative
If you are using stock price and linkedin sentiment as an indicator, this might be the end of Zoominfo
Unpacking Zoominfo's Most Recent Court Ruling and the Downstream Impacts
ZoomInfo case is a watershed moment in data privacy dialogue. Intersection of data innovation, & privacy will remain a battleground, with regulations like CCPA.
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Why Tagging Outperforms Simple Titles in ABM Methodologies
Traditional job titles are no longer sufficient for identifying the right contacts in ABM strategies. They often miss key stakeholders and fail to provide the context needed for effective outreach. Tagging solves this by going beyond titles, leveraging account signals like responsibilities, skills, initiatives, and behaviors to identify more relevant contacts and provide richer insights.
Why the Future of GTM is Competitive Displacement — And the Data Arms Race Behind It
The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, and outmaneuver your rivals.
Why your AI Email isn't going to pay the bills
AI-generated emails are no longer enough to break through the noise — modern marketers need location-aware contact intelligence to fuel high-impact, in-person GTM strategies that actually move pipeline.
Why is the SDR position facing an existential crisis?
Is the Sales Development Representative on the path to extinction or is there a revolution coming to save this once critical role.
Why No One Opens Your Emails and How to Change That
Unlock stellar response rates in cold emails isn't elusive. Why No One Opens Your Emails and How to Change That. Mastering a neglected element elevate outreach.
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Why B2B Appointment Setting Should be Included in Your Sales Strategy
Elevate Why B2B Appointment Setting Should be Included in Your Sales Strategy. Explore its benefits, and learn how to integrate this crucial component to guide.
Why Salesforce's Stock Drop Signals a Tough Road Ahead for SaaS Companies
Following Salesforce's first quarterly earnings miss since 2006, we explore shifts in the SaaS industry, and why big corporations are targeting smaller markets.
Why is my data vendor charging more for lower quality information?
We share a recent customer data audit and discuss the potential alternatives to accepting the status quo.
Where does 6Sense help or hurt?
6Sense and other intent data providers face churn issues due to high costs & limited regional applicability. Understanding limitations helps mitigate challenges
Why Direct Mail is Making a Comeback
As email and cold calling lose their effectiveness in today’s AI-fueled, over-saturated marketing world, direct mail has made a surprising and powerful comeback. By combining personalized offers, verified home addresses, and timely outreach signals, companies are seeing impressive results and better engagement from this revitalized channel.
Where will the next data giant come from?
First came D&B, then Jigsaw, then ZoomInfo, then Apollo and now Clay. We examine what the next giant in the data space will look like.
Where the Jobs Are: 10 E-Commerce Companies That Are Defying Tech Industry Layoffs.
Exploring where the jobs are 10 e-commerce companies that are defying tech industry layoffs. Amidst tech industry layoffs let's focus on Amazon & Meta cut jobs
What is Salesforce doing with Pardot?
Salesforce's rebranding of Pardot to Marketing Cloud Account Engagement blurs platform distinctions, complicating decisions and leading to suboptimal investment
What's the Role of Data Management in today's Modern RevOps Org?
Enhance your Rev Ops strategy with our guide on data management. Learn about data warehousing, privacy, security, integration, & governance to boost efficiency.
What the Rise of DIY Prospecting Tools Says About the Future of Outbound
DIY tools like Clay and n8n are powerful for prospecting, but unless you've got a $100K GTM engineer on staff, it's smarter to outsource real-time data targeting to platforms like LeadGenius that deliver outcomes—not complexity.
What’s Product at a Data Company?
Exploring what’s product at a data company? Mark Godley and Brett McBee-Wise, VP of Product at LeadGenius, explore the intricacies of product management. Learn!
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What Streaming did to Blockbuster is what On Demand data is doing to traditional data
The article discusses the transformation of the data industry, where traditional providers like Zoominfo and Apollo.io are being outpaced by dynamic solutions such as LeadGenius and Clay, which offer flexible, on-demand data similar to how Netflix and YouTube revolutionized media consumption. This shift towards configurable data solutions brings significant benefits in control, flexibility, and efficiency, despite challenges in data standardization and the need for specialized expertise, ultimately heralding a new era of data operations driven by AI and innovative tools.
What "Tommy Boy" can teach us about dealing with Big Data Firms
We apply the lessons from the 90's comedy classic "Tommy Boy" to the modern data space.
What is transaction data?
What is transaction data and why is it so damn valuable when selecting a named account list in the SMB market tier.
What is LinkedIn’s Next Move?
As LinkedIn tightens access to its data, businesses relying on third-party information will face increasing barriers, signaling the rise of paywalls, stricter controls, and a new era of monetized professional networking.
What Is Lead Enrichment and Its Role in Finding Quality Prospects?
Learn how lead enrichment improves prospect quality and supports lead generation, demand generation, and personalized campaigns.
What is Entity Resolution and Why Does It Matter When Targeting Small Businesses?
Entity Resolution is a crucial process for consolidating data from diverse sources to create unified views of entities, enhancing data quality, personalized marketing, operational efficiency, and informed decision-making, especially for targeting small businesses, e-commerce platforms, and franchise operations.
What is LinkedIn Sales Insights?
What is Linkedin Sales Insights and why are they discontinuing it?
What B2B Businesses need to know about data collection
Why should you own your data acquisition funnel? Discover essential insights on B2B data collection & elevate your business with our expert advice. Explore now!
What is Geocoded Data?
Discover the Importance of Geocoded Data, and How It Benefits GIS Team Members. Learn How Geocoded Data Enhances Spatial Analysis and Decision-Making Processes.
What is bespoke market intelligence data?
Why people are building their own data and abandoning traditional one size fits all tools like Zoominfo.
What is B2B Sales?: The Challenges, The Strategies and The Path for Success
Explore the intricate world of B2B sales. Learn What is B2B Sales? Challenges, Strategies and Path for success & complexities in distinctive business ecosystem.
Unveiling Social Follower Trends in E-Commerce with LeadGenius’ Social Follower Monitoring
Explore key social media trends in e-commerce from over 500,000 storefronts, revealing TikTok's lead in median followers, the challenge of reaching 23,000 followers, and the rarity of high follower counts across major platforms.
Using Signals to Sell Sophisticated Solutions: A Playbook for Sales Teams
Leveraging data signals like new hires, funding events, and product launches allows sales teams to tailor their approach for selling sophisticated solutions, ensuring their outreach is timely, relevant, and aligned with prospects' immediate needs.
Unlocking the Potential of Contact-Level Technographics and Expertise Mapping for Engineering and Developer-Focused Sales
Contact-level technographics and expertise mapping redefine how organizations selling to engineers and developers identify, score, and prioritize accounts by revealing the true depth of opportunities within technical teams.
Unlocking Success: The Power of Consultative Selling
Master the art of success! Explore the transformative power of consultative selling with LeadGenius. Unlock new possibilities and elevate your sales strategy.
Unlocking the Franchise Opportunity: How Revenue Operations Can Tackle the Challenges of Selling to Franchisors and Franchisees
Selling to franchise networks presents a massive opportunity for multi-location deals but also significant challenges in data fragmentation and entity resolution, requiring AI-powered tools to accurately map ownership groups, prioritize high-value accounts, and streamline sales efforts for scalable revenue growth.
Unlocking the Potential of Generic Email Addresses
LeadGenius's entity resolution service transforms generic email addresses into valuable business profiles, enhancing data quality, reviving lost leads, and maximizing marketing and sales efforts.
Untouchable: How to Navigate Around Hadrian’s Wall
Exploring untouchable: how to navigate around hadrian’s wall. Levitt's critique of sales, remains relevant. Sales and technology thrive, but the focus on values
Unlocking The Power of Contextual Intent for SaaS Revenue Growth
Unlocking the power of contextual intent for saas revenue growth. Dive into the power of lead data. Amplify b2b success with groundbreaking data enrichment tool
Unlocking Nonprofit Success Government Funding Key Prospects
Discover how BTQ Financial overcame the challenge of delinquent payments from unstable non-profit clients by partnering with LeadGenius. Strategy reducing rates
Unlocking Growth with Industry-Specific TAM Analysis and Micro-Segmentation
Industry-specific TAM analysis and micro-segmentation are essential for SaaS companies to effectively target niche markets, optimize territory planning, and scale their teams, as demonstrated by Square's success in expanding their sales team and market reach with LeadGenius's bespoke data solutions.
Unlocking SMB Potential: AI and LLMs Transform SaaS Sales and Marketing Strategies
AI, LLMs & ML are revolutionizing how SaaS companies identify and engage high-value SMB prospects, transforming their approach in the vast and varied SMB market
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Understanding Different Types of Data: First-Party, Second-Party, Third-Party, and Zero-Party Data
Corporations can enhance marketing and sales strategies by leveraging first-party data (directly collected and highly reliable), second-party data (acquired from trusted partners and often higher quality), third-party data (aggregated from various sources for broader reach but less accurate), and zero-party data (intentionally shared by customers, providing precise and compliant personalization opportunities).
Unlock the Power of Data with LeadGenius Marketo Integration
Maximize your marketing potential. Unleash power of data with LeadGenius Marketo Integration. Elevate your strategy & drive results. Discover seamless synergy.
Unleashing Market Potential: How LeadGenius Amplifies SalesNavigator's Reach in the SMB Universe
Why are sales teams so addicted to Sales Navigator and why that addiction is costing businesses big time?
The Ultimate Guide to Global Data Compliance
LeadGenius' guide covers data privacy regulations, compliance frameworks, audits, training & tech safeguards to enhance global strategies & build consumer trust
Unleashing the Power of Your Total Addressable Market (TAM) and Ideal Customer Profile (ICP) with Precision Data
Unleashing the power of total addressable market(tam), ideal customer profile(icp) with precision data. Optimal B2B SaaS lead and demand generation! Learn more.
Understanding Outbound Emails: FAQs and Current Best Practices
Packed with industry insights and latest studies, Understanding Outbound Emails FAQs and Current Best Practices. It's guide to navigating this dynamic landscape
Transforming Generic Emails into LinkedIn URLs: Enhancing B2B Marketing and Sales Efforts
LeadGenius's entity resolution service transforms generic email addresses into valuable LinkedIn profiles, enhancing lead quality, improving targeting, increasing conversion rates, and providing richer insights for B2B marketing and sales efforts.
The Ultimate Guide to Social Selling on LinkedIn in 2024
Discover powerful tips and strategies for effective social selling. Learn how to accelerate your sales and engagement using proven techniques and expert advice.
Tracking Health Code Violations as a Trigger for Outbound
Discover how LeadGenius revolutionized a restaurant solutions SaaS company's strategy, and targeting high-intent buyers in need of immediate compliance services
Top 10 Strategies for Effective Data-Driven Sales and AI-Enhanced Selling
Find top10 strategies for effective data-driven sales & ai-enhanced selling. AI adds speed, accuracy & personalization, tailoring outreach based on custom data.
Top 10 B2B Audience Segmentation Strategies To Build Sales Pipelines Quickly
Exploring B2B Audience Segmentation Strategies- Build Sales Pipelines. What is B2B Audience Segmentation? Allow targeted campaigns & tailored product offerings.
The Ultimate Guide to Hiring Fractional Salesforce Consultants for Your Revenue Ops
Salesforce infrastructure and Revenue Operations, businesses often find themselves in need of specialized talent.
The Ultimate Guide to Using LeadGenius Champion Monitoring to 3x Your Pipeline
This blog post explores how LeadGenius Champion Monitoring can help marketing and sales teams track former champions—those key buyers and users who loved your product—as they move to new companies. By staying in touch, you can turn these warm leads into valuable connections at their new jobs, significantly boosting your pipeline.
The Untapped Goldmine: Why SaaS Companies Should Focus on SMBs
Why are large SaaS firms pivoting to target SMBs? The story can be found in the growth numbers and industry breakdown.
The True Cost of SDR Lead Generation: A Post-Pandemic Perspective
Exploring the True Cost of SDR Lead Generation: A Post-Pandemic Perspective. Sales undergoes a shift with the SDR model, moving from leads to internal sourcing.
The True Cost of Ownership: Why LeadGenius Outperforms ZoomInfo
In the piece we examine the hidden cost of ownership of Zoominfo based on data pulled from a mutual customer who has evaluated 10's of thousands of records side by side to provide a never before seen picture of the real cost of data.
The True Cost of Using Clay
The article reveals that while Clay offers flexible data enrichment, its true cost—including credit pricing, hidden management overhead, and operational complexity—can exceed expectations, whereas LeadGenius delivers similar or better results with lower costs, less hassle, and built-in data refreshes.
The Strategic Pivot from Enterprise to SMB in the Tech World
Why are Enterprise teams at Google and other tech giants being culled in favor of SMB initiatives? Explore strategic pivot from enterprise to SMB in tech world.
The Top 10 Companies Announcing Return-to-Office Policies and What It Means for the 2025 Economy
The return-to-office (RTO) movement is reshaping the economy, shaking up hiring trends, and reviving industries that thrive on in-person work, like catering, office security, and direct mail. While businesses see RTO as a catalyst for growth and productivity, workers are bracing for the loss of flexibility, autonomy, and the remote-first life they fought to normalize.
The Top 1000 SMB Companies in Spring 2024 | LeadGenius
Celebrating the top 1000 small and medium-sized businesses (SMBs) that have shown remarkable innovation, resilience, and growth in their respective fields.
The Tried and True Tactics of Cold Email Outreach in B2B SaaS Sales
Explore the Tried and True Tactics of Cold Email Outreach in B2B SaaS Sales, coupled with custom data sets, defies common perceptions, emerging potent strategy.
The Top 10 B2B Lead Generation Strategies for 2023
Exploring the Top 10 B2B Lead Generation Strategies for 2024 vital for SaaS success. Strategic data approaches refine targeting, aiding ICP precision decisions.
The Rise and Fall of ZoomInfo: How Real-Time Data Providers Are Eating Their Lunch
ZoomInfo's fall from dominance stems from outdated static data models, aggressive renewal tactics, and rising competition from real-time, customized data providers like LeadGenius and Clay, who offer businesses more dynamic, precise insights.
The Shift from Vague Maps to Precision Navigation: Why Contact-Level Intent is the Future of B2B Data
Moving from account-level intent to contact-level intent is like upgrading from a vague treasure map to a GPS-guided hunt—B2B teams finally know who to target and why, instead of just guessing.
The Scrappy Approach: How SMB-Focused Teams Excel with Lean Tactics
Successful SMB-focused teams thrive by using scrappy tactics like social DMs, generic emails, mobile phone numbers, and home addresses to contact prospects and build robust pipelines despite the challenges of fragmented and limited data.
The Rise of Vertical Specific B2B Data Tools and Strategies in the Age of Vertical SaaS
The rise of vertical specific b2b data tools and strategies in the age of vertical saas. Learn Industry-specific solutions drive for specialized data approaches
The Rise of Salesforce and what comes next
Establishing SDR teams & cold email campaigns, known as Predictable Revenue 1.0, were pivotal in Salesforce's rise. AI & Account-Based Marketing are now central
The Problem with SMBs: Navigating the Complex Landscape to Uncover Hidden Gems
SMBs pose challenges for marketers and sales professionals due to price sensitivity, online presence, higher churn rates, making it difficult to engage & retain
The Problem with "Turnkey" Solutions
GTM experimentation is essential for long-term growth, requiring iterative learning, executive accountability, and a commitment to improving, as no turnkey tool can fully address the unique complexities of segmentation, personalization, and prioritization in business.
The Quiet Revolution: How AI Is Finally Opening the SMB Market for Financial Services
AI and large language models are transforming how financial institutions engage with the SMB market by surfacing real-time business signals that reveal growth, risk, and opportunity at scale.
The Quiet Revolution in Account Research: I Tested 5 Leading AI Models—Here’s What Happened
Which AI model stands alone atop the podium for deep account research?
The Problem With Scale: Inbound vs. Outbound Marketing
Exploring the problem with scale: inbound vs. Outbound marketing. B2B growth demands a balanced strategy, integrating inbound & outbound tactics for scalability
The Problem with Industry Classification: Why Traditional Codes and LinkedIn Categories Lead to Poor Segmentation
Traditional industry classifications and LinkedIn categories are too broad and inconsistent for effective B2B sales and marketing segmentation, leading to poor territory definitions, inefficient lead routing, and irrelevant marketing campaigns, but businesses can overcome these challenges by leveraging custom, dynamic data solutions for more precise targeting and better outcomes.
The Power of Multithreading in Sales: How to Drastically Improve Your Win Rates
How to get Multithreaded in your deals, & why its worth the time & discomfort. Get success with strategic engagement tactics in order to increase your win rates
The Problem with eCommerce Businesses
E-commerce sales and marketing face unique challenges, requiring deeper understanding, improved data gathering, and analysis to engage in the dynamic landscape.
The Old Way Won’t Work Anymore: Why Selling to Engineers Demands a Different Kind of Data
Traditional ABM tactics fail with technical audiences; to win developer mindshare today, companies need real-time, contact-level technographics that map skills, contributions, and actual builder behavior — not just job titles and firmographics.
The Overlooked Revenue Engine: Why Customer Success Needs Better Data Tools
Customer Success teams are an untapped goldmine for revenue growth, yet they are often overlooked when it comes to data tooling. By equipping these teams with tools like LeadGenius, companies can prevent churn, maximize account penetration, and build deeper relationships, turning existing customers into exponential growth engines.
The Power of Email Persistence: The Underrated Strategy That Bumps Success Rate by 32%
Explore the Power of Email Persistence: Bumps Success Rate by 32% Persistence pays off in sales outreach. Discover the surprising efficiency of repeated efforts
The Nearshoring Nexus: Why Mexico's Moment is Now
Why SaaS and Service companies in the US and abroad should be paying close attention to Mexico. Navigate the market's complexities with precision data insights.
The Myth of Parallel Dialing: Why the Future of Cold Calling Is Slower—And Smarter
In this piece we examine cold calling technologies including Parallel Dialing and their effectiveness on calling campaigns and pipeline building.
The New Email Landscape: Analyzing the Winners and Losers of Yahoo and Google’s Email Restriction
Uncover the email marketing revolution! Winners & losers in our latest blog. Here analyzing: Winners, Losers Yahoo, Google’s Email Restriction. Reshape success!
The New Reality for Marketers: Navigating the Privacy Gauntlet
Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully compliant, opt-in contact data across the full marketing funnel, helping teams meet internal legal demands while driving successful campaigns.
The Myth of “Global” Data: Why Your B2B Provider Might Be Lying to You
Most B2B data providers claim global coverage, but without regional collection methods, local compliance expertise, and native language research, they’re just selling a global illusion.
The Martech Extinction Event Is Coming — And You’re Probably Not Ready
The martech industry is heading toward an extinction-level shakeout, as bloated legacy platforms like Outreach and Salesloft struggle to adapt to a world where signal-driven, AI-native, composable tools are rapidly replacing traditional email-centric, feature-stuffed software.
The Importance of Annual CRM and MAS Audits: Is Your Data Slowly Clogging Your Revenue Engine?
Regular CRM and MAS audits are essential to prevent the costly buildup of bad data, which can hinder sales efficiency, distort pipeline projections, and quietly drain your revenue engine over time.
The Marketplace Behind the Marketplace: How TikTok Shop Won the War for Seller Attention
TikTok Shop used LeadGenius to uncover, enrich, and activate thousands of hidden marketplace sellers — turning aliases and storefronts into full-funnel opportunities with a 5% lead-to-opportunity rate.
The Law of Sales Activity is Broken: Welcome to the Age of Sales Focus
The shift from activity-driven to focus-driven sales KPIs emphasizes quality over quantity, prioritizing intentional, outcome-oriented work to drive better results and improve both efficiency and the buyer experience.
The Hidden Reality of Tech Layoffs: Top Executives Are Doing Just Fine
Exploring the hidden reality of tech layoffs: top executives are doing just fine. Trends in executive migration & seize the moment in the evolving tech industry
The Intricacies of SMB Data Hygiene
We explore the growing Intricacies of Data Hygiene best practices when maintaining SMB data in a CRM or MAS.
The Illusion of Cheap Data: Why LeadGenius Is Quietly Winning the Global Data War
LeadGenius quietly outperforms ZoomInfo by delivering higher accuracy, deeper global and downmarket coverage, and unmatched vertical-specific insights—proving that true data ROI isn’t about volume, it’s about relevance, ownership, and impact.
The Hidden Costs of Data: How a Leading eCommerce Marketplace Uncovered the True Cost of ZoomInfo
How does one calculate the true cost of ownership when it comes to a data provider? While ZoomInfo may seem like a cheaper option at first glance, the hidden costs associated with data inaccuracies—such as the need for extensive post-processing, deduplication, and corrections—quickly add up, making it a more expensive choice in the long run.
The Growing Rivalry Between Salesforce and HubSpot: A Battle for CRM Dominance
The increasing rivalry between Salesforce and HubSpot is now reflected in their overlapping user conferences, with both companies battling for attention and dominance in the CRM and marketing automation space.
What is Social Monitoring?
Social monitoring, or social listening, involves tracking and analyzing social media conversations to gain insights into customer preferences, pain points, and trends, benefiting digital marketers, sales teams, ABM teams, and business development professionals. By leveraging social monitoring across platforms like Pinterest, TikTok, Snapchat, X (formerly Twitter), Instagram, and Facebook, businesses can make informed decisions, personalize outreach, and stay ahead of industry trends, ultimately leading to greater success in achieving their goals.
What a new CMO/CRO should learn in their first 90 days on the job
4 key activities for every new revenue leader with expert insights & strategies to tackle in their first 90 days. Uplift your approach & drive impactful change.
The Zen of Choosing Your Data Vendor: A Deep Dive into Modern Data Vendor Analysis
How to conduct a data vendor analysis. Navigate the data landscape wisely. Discover art of choosing data vendors. Illuminate your path to growth and innovation.
Navigating GDPR Compliance: A Comprehensive Blueprint for Revenue and Legal Leaders
General Data Protection Regulation changed global data privacy, enhancing data practices, reshaping legal frameworks, consumer expectations & business strategy.
The Ultimate Guide to GDPR-Compliant Sales Outreach
How to Find and Activate Customers Without Breaking the Law
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The Power of Competitive Intelligence: Why Stealing Competitor Data Is Dumb—And Using LeadGenius Is Smart
LeadGenius provides ethical, data-driven competitive intelligence that helps businesses outmaneuver competitors without resorting to corporate espionage.
The Most Common Mistakes When Crafting Outbound Messaging (And How to Avoid Them)
What mistakes do teams make when deciding on outbound messaging and who is responsible.
The Great SEO Rethink: Why Google’s Grip is Slipping and What Smart Marketing Teams Are Doing About It
As Google’s dominance in search declines, forward-thinking marketing teams are shifting their strategies to prioritize visibility within AI tools like ChatGPT and Claude, redesigning their content and websites to align with how modern buyers research, compare, and decide.
The End of One-Size-Fits-All: Why the Future of B2B Data Belongs to LeadGenius
As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cognism, and Apollo.
The End of LinkedIn Extensions? Why Every Sales Tool Should Be Worried
The era of browser-based scraping and sales extensions is collapsing as LinkedIn and Google enforce stricter platform rules, forcing revenue teams to rethink their data strategies around compliance, sustainability, and long-term resilience.
Should You Outsource Your SDR Function? A Brutally Honest Guide for Lean GTM Teams
Outsourcing your SDR function can be a strategic move — but only if you’ve already nailed your outbound process, ICP, and messaging. This article breaks down when outsourcing works, when it doesn’t, and what elite agencies do differently. It’s a reality check for revenue leaders chasing pipeline growth through external SDRs.
Rebuilding Your Target Account List for 2025: A Chief Revenue Officer’s Playbook
Building an effective Target Account List (TAL) is critical for aligning sales, marketing, and operations to drive growth and precision in 2025. By leveraging advanced tools like LLMs and LeadGenius, companies can transform their TAL into a dynamic blueprint enriched with real-time insights, actionable tags, and tailored strategies to win high-value accounts.
QBR Best Practices
Quarterly Business Reviews (QBR) are a crucial part of any good revenue org. We share some tips on maximizing the impact from QBR & discuss things to stay clear
Precision vs. Accuracy: The Key to Effective B2B Targeting
In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the correct contacts within those segments.
Opportunity Attribution: a how to guide
The power of opportunity attribution: Step-by-step guide on Precision Data Platform by LeadGenius. Optimize sales and marketing efforts with actionable insights
Introduction to Data Compliance Playbook for Latin America
Creating compliance playbook is designed to guide you through establishing robust compliance frameworks that align with both the dynamic local data regulations.
Improving Outbound Sequencing using LeadGenius
Improving Outbound Sequencing using LeadGenius! Learn how to identify the right prospects & tailor cold outreach for optimal results using the AGOGE framework.
Finding Competitor Tech: The Modern B2B Signal Playbook
Finding competitor tech requires blending public, behavioral, and conversational signals—from job posts and Form 5500 filings to display ad form fills and BANT-qualified calls—to surface real, actionable insights beyond what static databases can deliver.
How to evaluate data vendors: A 10 step guide to success
Want to make sure you select the right B2B data partner for your growth goals and desired outcomes? Follow this 10 step guide to vendor selection.
How to Create an Attribution Report to Boost Your Marketing
Do you want to learn how to create an attribution report to boost your marketing? Our essential guide right here is packed with helpful tips.
How to Apply Microsoft Co-op Funds Toward Contact Activation Campaigns
A guide for Microsoft Partners looking to apply their co-op funds to LeadGenius Contact Activation Services.
How to build an ICP
How to build an ICP using modern data tools and statistical analysis
How to analyze market intelligence data
This step-by-step guide walks through best practices for analyzing market intelligence data, providing valuable insights to optimize your decision-making better
How Snowflake Added $900M in ARR by Turning ABM into a Machine (And How You Can, Too)
Snowflake’s $900M outbound-driven ARR surge in 2024 reveals the power of signal-based GTM strategies—where dynamic lead scoring, unified teams, and AI-assisted personalization drive precision, not volume—and shows how teams of any size can replicate this playbook with the right data infrastructure.
How LeadGenius Tagger Can Expand Relevant Contacts Inside Accounts by Over 20%
Learn how LeadGenius Tagger can boost relevant contact coverage inside accounts by over 20% by identifying key individuals based on skills, certifications, and experience rather than relying solely on job titles.
How LeadGenius Identifies Value Added Resellers (VARs) and Channel Partners for Tech Giants
This article provides a detailed overview of the challenges & solutions in identifying VARs & channel partners, addressing sales, rev ops & marketing audiences.
How Contact-Level Technographics Are Supercharging Inbound ABM Strategies
Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought into the deal.
How Account Monitoring with LeadGenius Drove Success for a Major Commercial Bank
Learn how account Monitoring with LeadGenius Drove Success! Elevate your commercial bank strategy with real-time insights, informed decisions. Innovate today!!!
Guide to Data Privacy Laws: Compliance for AE's and SDRs
Struggling with concerns over data privacy and who you can and cannot call? Check out this guide on best practices within specific regions.
Data Madness 2025: The B2B Bracket Showdown You Didn’t Know You Needed (But Absolutely Do) 🏀
Forget college hoops — the real bracket battle this March is in the world of B2B contact and signal data, where 64 vendors face off to win the hearts (and budgets) of modern go-to-market (GTM) teams. The field is divided into four mission-critical data categories, each representing a key pillar of GTM strategy:
Decoding the B2B Buying Process: Navigating Through the Organizational Chart
Exploring decoding B2B Buying: Navigating the Organizational Chart, understand the complex buying journey is crucial Reports show 83% of buyers expect proactive
Beyond TAM: The Depth Advantage in Modern Go-To-Market Strategy
Total Addressable Market shows how wide the ocean is, but Total Depth of Market reveals how deep it goes—highlighting untapped opportunity within your best accounts that’s often more valuable than chasing new logos.
Beyond the Title: How Engineer Skills & Contact Technographics Are Changing the Game for GTM Teams
By mapping engineers with skills like Airflow, ETL, and Data Engineering, a leading SaaS company redefined its TAM and tripled pipeline by targeting accounts with real technical readiness—not just impressive job titles.
Beyond Standard Technographics: The New Frontier of Account-Based Marketing
Most GTM teams think they know what their target accounts are using. But the truth is: traditional technographics only give you the tip of the iceberg.
Beyond LinkedIn: How LeadGenius Unlocks the Full Potential of B2B Data
Build business. Harnessing the Power of 400 Billion Web Resources. LeadGenius stands at the forefront of the expansive universe of B2B data sourcing, LinkedIn.
Best Practices for Managing Parent-Child Relationships in Salesforce
Managing parent-child relationships in Salesforce requires leveraging account hierarchy, role hierarchy, and territory management to prevent ownership conflicts, enhance collaboration, and ensure data integrity across different market tiers.
AI LLM’s: The X-Factor Innovation Unlocking the SMB Market for the Financial Services Sector
AI, LLMs and ML are revolutionizing how financial & insurance sectors engage with SMB market, enhance lead-to-customer conversion & secure competitive advantage
10 Latin American Startups to Watch in 2024
Exploring 10 latin american startups to watch in 2024 for innovation & impact. The rising stars reshaping industries & rewriting the region's economic narrative
Achieving 60%+ Match Rates: Enriching Generic Emails with LeadGenius
Follow this step by step guide to building more pipeline from forgotten personal emails form submissions.
5 Factors for Successful Sales Follow Ups
Exploring 5 factors for successful sales follow ups. Improve Your Sales Follow-Up and Close More Sales With Growth Automation. Download Flow LeadGenius Today!
10-Step Guide to Executing Data Vendor Consolidation
Exploring 10-step guide to executing data vendor consolidation. Streamline your data strategy & maximize efficiency and quality with LeadGenius expertise now..
How Data Is Being Used To Go Small & Niche Right Now
The Sales Evangelist Podcast's Host, Donald Kelly, chats with Derek Rahn about current sales data trends & need for sellers to niche down within their industry.
Driving Business Growth by Crafting Tailored Experiences for Diverse Personas | Interview with Derek Rahn from LeadGenius
Accelerate business growth by tailored experiences for Diverse Personas! Dive into an insightful interview with Derek Rahn from LeadGenius on crafting journeys.
Webinar: Building Sales Efficiency while Building Pipeline
Exploring webinar: building sales efficiency while building pipeline. Unlock remote sales success! insights on effective pipeline building. The recorded webinar
Turn Your Cloud Ascent Accounts into Revenue: How Microsoft Partners Are Activating Hidden Buyers
Join us on August 27th at 12:00 EST and turn your Cloud Ascent Accounts into Revenue
6 Lessons from the collapse of a Unicorn
Hopin's journey reveals the need for startups to adapt beyond initial success, exposing missteps in data utilization, sales strategy & offering various lessons.
Results & Impact Stats
"I have never worked with a third-party vendor that was so easy to get along with, 5o friendly, personable and genuinely cared about our success."
"We are able to find influencers to match each one of our product lines with scale that we could never replicate on our own"
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LeadGenius was used to generate registrations for the Data Cloud World Tour when other tools were not effective. On the ABM side of things our meeting conversion with LeadGenius is roughly 35-40%, so we are 3x the number off a traditional outbound motion.
"Before LG we spent the first two weeks of every quarter mapping contacts to previous user accounts"
"LeadGenius has helped large companies identify payment processing and POS systems for quick-service restaurants."
LeadGenius is a critical partner in making our LATAM sales efforts extremely successful.
"LeadGenius is a highly efficient extension of our sales team."
"Without LeadGenius our direct mail campaigns would have landed flat on their face."
“We spent 18 months generating MQLs and got 20 meetings. We spent 30 days with LeadGenius and got 95 qualified leads and 6 customers. That says it all.”
"Intercom’s global sales team has saved 3,714 hours by having LeadGenius enrich 6,895 accounts with 32,513 contacts"
"LeadGenius completely changed the way we clean inbound leads and identify prospects"
"LeadGenius has helped many clients target small businesses such as hotels, restaurants, gas stations or cafes globally."
"LeadGenius’ Data Ops Teams have been a critical partner for us when it comes to our goal of creating a scalable prospecting automation machine."
"Initially, I inherited LeadGenius from a company we acquired. However, after the first meeting with Luka and using the system, there was no doubt in my mind why we kept the company! Their results are phenomenal, and they take pride in their results to ensure all customer expectations are met!"
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"LeadGenius is our favorite data provider."
"LeadGenius sourced our unique account fit attributes & brought them into our tech stack to create a valuable demand creation engine."
"You’ve made the sellers very happy, which makes me very happy."
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"The platform is intuitive and easy to use, and the account management team is always willing to help, answering questions and sharing best practices, true partners! There’s no more guesswork and ambiguity involved in where opportunity lies or where to allocate resources from a business standpoint."
"We worked with LeadGenius on our targeting strategy, and they helped inform the success of that strategy. LeadGenius has been a great partner."
"Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk."
"We've used multiple tools & I've never found anyone as good as LeadGenius. Drive results by targeting competitors & reactivating inactive accounts. Learn more!!"
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