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Sunsetting LinkedIn Sales Insights
LinkedIn Sales Insights will no longer be available from December 31, 2024. What are people doing who previously used this tool to track account data & insights
Prebuilt databases like ZoomInfo and Apollo struggle with outdated, generalized data models that lack the industry-specific, agile, and personalized insights necessary for modern sales and marketing success, making bespoke data solutions essential for precise targeting and engagement.
The increasing rivalry between Salesforce and HubSpot is now reflected in their overlapping user conferences, with both companies battling for attention and dominance in the CRM and marketing automation space.
ZoomInfo's fall from dominance stems from outdated static data models, aggressive renewal tactics, and rising competition from real-time, customized data providers like LeadGenius and Clay, who offer businesses more dynamic, precise insights.
The article highlights the critical role of high-quality data in enhancing sales performance through accurate targeting, cross-selling, personalized customer relationships, and reliable sales forecasting, while also offering strategies to mitigate the negative impacts of poor data quality.
This article compares Salesloft, Apollo, Groove by Clari, and Outreach based on price, integrations, ease of use, dialer functionality, and customer service, highlighting each platform's strengths and ideal use cases.
As email and cold calling lose their effectiveness in today’s AI-fueled, over-saturated marketing world, direct mail has made a surprising and powerful comeback. By combining personalized offers, verified home addresses, and timely outreach signals, companies are seeing impressive results and better engagement from this revitalized channel.
LeadGenius outperformed Clay in converting personal emails to work emails, achieving a 28.41% match rate compared to Clay's 12.16%, while also providing enriched data that improved lead routing, engagement, and sales outcomes.
Traditional industry classifications and LinkedIn categories are too broad and inconsistent for effective B2B sales and marketing segmentation, leading to poor territory definitions, inefficient lead routing, and irrelevant marketing campaigns, but businesses can overcome these challenges by leveraging custom, dynamic data solutions for more precise targeting and better outcomes.