Resources & Insights

First came D&B, then Jigsaw, then ZoomInfo, then Apollo and now Clay. We examine what the next giant in the data space will look like.

We apply the lessons from the 90's comedy classic "Tommy Boy" to the modern data space.

We share a recent customer data audit and discuss the potential alternatives to accepting the status quo.

This article explores how LeadGenius creates custom data sets to help logistics companies target smaller e-commerce businesses handling 50 to 500 orders per month, a task requiring precision akin to finding a needle in a haystack.

The future of sales intelligence lies in embracing real-time, curated data tailored to specific needs, moving away from static prebuilt databases that lack nuance and personalization.

Industry-specific TAM analysis and micro-segmentation are essential for SaaS companies to effectively target niche markets, optimize territory planning, and scale their teams, as demonstrated by Square's success in expanding their sales team and market reach with LeadGenius's bespoke data solutions.

Why are large SaaS firms pivoting to target SMBs? The story can be found in the growth numbers and industry breakdown.

This article explores the significant challenges marketing and sales teams face in obtaining accurate and comprehensive contact data and market intelligence on Small and Medium-sized Businesses (SMBs), such as data fragmentation and limited digital footprints. It also offers strategic solutions like custom data services, partnerships, and advanced analytics to overcome these obstacles and effectively target the SMB market.

Corporations can enhance marketing and sales strategies by leveraging first-party data (directly collected and highly reliable), second-party data (acquired from trusted partners and often higher quality), third-party data (aggregated from various sources for broader reach but less accurate), and zero-party data (intentionally shared by customers, providing precise and compliant personalization opportunities).

As Hubspot becomes and Adult, we look back on the 18 years that formed this emerging Titan in the Revenue space and what's ahead.