ZoomInfo's fall from dominance stems from outdated static data models, aggressive renewal tactics, and rising competition from real-time, customized data providers like LeadGenius ...
The article highlights the critical role of high-quality data in enhancing sales performance through accurate targeting, cross-selling, personalized customer relationships, and rel...
This article compares Salesloft, Apollo, Groove by Clari, and Outreach based on price, integrations, ease of use, dialer functionality, and customer service, highlighting each plat...
As email and cold calling lose their effectiveness in today’s AI-fueled, over-saturated marketing world, direct mail has made a surprising and powerful comeback. By combining perso...
LeadGenius outperformed Clay in converting personal emails to work emails, achieving a 28.41% match rate compared to Clay's 12.16%, while also providing enriched data that improved...
Traditional industry classifications and LinkedIn categories are too broad and inconsistent for effective B2B sales and marketing segmentation, leading to poor territory definition...
In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the c...
Discover how hidden costs lurking beneath the surface of your data provider's contract can sink your budget, and learn how to avoid costly mistakes by tracking the true cost of own...