Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

The Rise and Fall of ZoomInfo: How Real-Time Data Providers Are Eating Their Lunch

ZoomInfo's fall from dominance stems from outdated static data models, aggressive renewal tactics, and rising competition from real-time, customized data providers like LeadGenius ...
LPG Strategy
Article

How Data Quality Impacts Sales Effectiveness

The article highlights the critical role of high-quality data in enhancing sales performance through accurate targeting, cross-selling, personalized customer relationships, and rel...
LPG Strategy
Article

The Evolving Sales Engagement Space: Choosing the Right Platform

This article compares Salesloft, Apollo, Groove by Clari, and Outreach based on price, integrations, ease of use, dialer functionality, and customer service, highlighting each plat...
LPG Strategy
Guide

Why Direct Mail is Making a Comeback

As email and cold calling lose their effectiveness in today’s AI-fueled, over-saturated marketing world, direct mail has made a surprising and powerful comeback. By combining perso...
LPG Strategy
Article

LeadGenius vs. Clay: Converting Personal Emails to Work Emails

LeadGenius outperformed Clay in converting personal emails to work emails, achieving a 28.41% match rate compared to Clay's 12.16%, while also providing enriched data that improved...
LPG Strategy
Article

The Problem with Industry Classification: Why Traditional Codes and LinkedIn Categories Lead to Poor Segmentation

Traditional industry classifications and LinkedIn categories are too broad and inconsistent for effective B2B sales and marketing segmentation, leading to poor territory definition...
LPG Strategy
Article

Precision vs. Accuracy: The Key to Effective B2B Targeting

In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the c...
LPG Strategy
Guide

How to Track Contracts to Optimize Lead Lifecycles

Customer contracts go through all kinds of stages and developments. Learn how to track contracts and drastically improve lead lifecycles.
LPG Strategy
Guide

What is LinkedIn Sales Insights?

What is Linkedin Sales Insights and why are they discontinuing it?
LPG Strategy
Article

The Hidden Costs of Bad Data

Discover how hidden costs lurking beneath the surface of your data provider's contract can sink your budget, and learn how to avoid costly mistakes by tracking the true cost of own...