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Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy

The Myth of “Global” Data: Why Your B2B Provider Might Be Lying to You

Most B2B data providers claim global coverage, but without regional collection methods, local compliance expertise, and native language research, they’re just selling a global illu...
LPG Strategy

Global data must be regionally tuned to drives results

Global leaders like PayPal, Google, and Indeed rely on LeadGenius for international data coverage that goes far beyond static databases. By leveraging a network of researchers in 3...
LPG Strategy
Article

Databricks Didn’t Just Buy Neon for the Tech — They Bought the Talent

Databricks’ acquisition of Neon wasn’t just a play for serverless Postgres tech — it was a calculated acqui-hire of elite engineering talent, and contact-level technographics revea...
LPG Strategy

Should You Outsource Your SDR Function? A Brutally Honest Guide for Lean GTM Teams

Outsourcing your SDR function can be a strategic move — but only if you’ve already nailed your outbound process, ICP, and messaging. This article breaks down when outsourcing works...
LPG Strategy

The AI 1000 Elite: 20 Practitioners You Should Know

We picked 20 of the most elite AI minds out of the AI 1000 to create an even more elite list.
LPG Strategy

Contact Behavioral Intelligence: The Quiet Layer That Could Redefine How We Sell

Contact Behavioral Intelligence is the real-time layer that bridges static enrichment with active buyer intent, helping GTM teams engage leads based on behavior, timing, and motion...
LPG Strategy
Article

The Martech Extinction Event Is Coming — And You’re Probably Not Ready

The martech industry is heading toward an extinction-level shakeout, as bloated legacy platforms like Outreach and Salesloft struggle to adapt to a world where signal-driven, AI-na...
LPG Strategy

Stop Losing Revenue to Dirty Data: How Smart Companies Are Beating B2B Data Decay

B2B data decays faster than most revenue teams realize—but the smartest companies are now fighting back with automated enrichment, real-time contact monitoring, and technographic t...
LPG Strategy
Article

LinkedIn Has a Bot Problem — And It’s Killing the Golden Goose

LinkedIn is facing a credibility crisis as bots, fake accounts, and automated outreach overwhelm users with noise, eroding trust and diminishing the platform’s value for legitimate...