Customer records naturally decay. Hires, separations, and company restructuring are just a few reasons why CRM and marketing databases degrade. The average B2B database decays at over 3% per month -- across all industries. Without action, over a third of your business contacts can go out of date each year, including key company information, personal details, and most importantly, accurate contact information. Modern sales and marketing teams depend on accurate customer data for automation and efficiency.
Estimate B2B contact database decay for your industry below.