Usage-based GTM data · pay for what you ship
Buy the records, not the seats.
LeadGenius prices like Clay and the major LLM APIs: every record metered, every campaign scoped to the criteria, filters, and deliverables you actually need. No per-seat math. No idle license waste. Quality you can audit, line by line.
Unit of value01
$0.35/ record
On-Demand Records — Global. Technology-sourced, 22 standard account & contact data points, delivered in real time over the term.
Or, with humans in the loopActive
$0.75/ record
Precision Records. Same 22 fields, verified by trained researchers — for the segments where false positives cost you the most.
01The model
Two ways to buy B2B data. Only one aligns to what you ship.
Seat-based platforms charge you for chairs. You pay whether your team pulls 200 records or 200,000 — and you pay again when headcount changes. Usage-based pricing puts the meter on the work itself.
LeadGenius — usage
Pay per record delivered, scoped to the campaign's filters and fields.
- Billed onRecords shipped
- Scales withCampaigns, not headcount
- Idle costNone
- VolumeDiscounts compound
- WasteFiltered out pre-delivery
Seat-based incumbents
Pay per user license, regardless of records pulled or campaigns run.
- Billed onSeats provisioned
- Scales withHeadcount
- Idle costContinuous
- VolumeCapped exports
- WastePaid for, deduped later
02How a campaign is priced
Scope the criteria. Meter the delivery. Audit the waste.
Every LeadGenius engagement is structured as a campaign with explicit inputs — territories, titles, firmographics, signals — and explicit deliverables. You only get billed for what passes your filters.
01 · Scope
Define the campaign brief
You bring the ICP, the suppression list, the field set, and the volume target. We translate it into a delivery spec — filters, geography, compliance posture, refresh cadence — before a single record is sourced.
02 · Meter
Records billed as shipped
Usage is calculated in real time over the subscription term. On-Demand or Precision Records sit at the base; Insights, Direct Dials, Monitoring, and Permission Pass stack on top — each metered to the line.
03 · Optimize
Compliance & actionability checked
Hygiene, hierarchies, enrichment, and opt-out handling run before delivery — not after. The record that hits your CRM is the record you can act on, and the one you'll be billed for.
03Pricing schedule
The list price. Volume discounts apply to every line, every term.
Records sit at the foundation. Everything else is additive — pick only what the campaign needs.
Foundation · Records
On-Demand Records — Global
Technology-only net-new or enrichment. 22 standard account & contact data points. Real-time delivery across global regions, excluding APJ.
$0.35per record
Volume discount
Precision Records — Global
Technology plus humans in the loop. Same 22 data points, verified for the campaigns where accuracy moves the number. Global regions, excluding APJ.
$0.75per record
Volume discount
Additive · Stacks on top of Records
Premium Direct Dials
Mobile phone numbers sourced from a network of premium vendors. Higher coverage, higher connect rates.
$0.25per contact
Contact Quarterly Refresh
Re-verify 8 standard data points (excluding direct phone) for every contact LeadGenius has sourced or enriched.
$0.07per record / refresh
Volume discount
Account & Contact Insights
Over 100 standard Insights for segmentation and prioritization. One-time pull, combined freely across active campaigns up to the purchased amount.
$0.15per insight / record
Volume discount
Custom Account & Contact Insights
Define your own. The data points your competitors aren't pulling. One-time delivery per record, mixed across active campaigns.
$0.35per insight / record
Volume discount
Account Monitoring
Continuously track up to 6 standard Insights on a quarterly basis. Wire deltas into sequences or alerts for sales and marketing.
$1.00per account monitored
Volume discount
Contact Monitoring
Track customers and prospects as they change roles and companies, refreshed quarterly.
$1.00per contact monitored
Volume discount
Permission Pass
For all global contact records. Billed for records sourced prior to an active opt-out by the contact.
$0.30per record
Volume discount
Contact Intent · Priced per lead, not per record
Warm, opt-in leads. Priced to the action the buyer took.
Acquire new accounts, expand customers, re-engage stalled opportunities — by identifying and activating in-market global buyers who've shown interest in your offerings.
ML
$50/ lead
Market Lead
Content download.
MIL
$80/ lead
Market Intel Lead
Content download + 1 custom question answered.
MQIL
$135/ lead
Market Qualified Intel Lead
Content download + 2 custom questions answered.
SL
$200/ lead
Sales Lead
Content download + 3 custom questions + live qualification with call recording (consent required).
04Fit
Who this model is for — and who it isn't.
Good fit
Teams who run on campaigns.
- AMarketing and RevOps leaders accountable to pipeline efficiency, not license utilization.
- BGTM orgs with sharp, defined ICPs — and the discipline to suppress what's already in CRM.
- CTeams running ABM, outbound, or intent plays where compliance and accuracy aren't optional.
- DOperators who want a meter they can audit, not a black-box subscription.
Less of a fit
Teams looking for a self-serve directory.
- AReps who want to browse records ad hoc and don't have a campaign to scope.
- BBuyers comparing only on cost-per-seat. The math is different here.
- CWorkflows that depend on unlimited exports of unverified data.
05Common questions
The questions buyers ask when they're switching off seats.
Q · 01
How is this different from Zoominfo or Apollo?
Those are seat-licensed platforms — your spend is tied to how many users you provision, with caps on exports. LeadGenius is metered on records delivered against a defined campaign. You scale spend with campaigns, not with headcount, and waste is filtered out before billing.
Q · 02
How is a campaign scoped?
You provide the brief — ICP, geography, titles, signals, suppression lists, field requirements, and volume target. We translate that into a delivery spec with filters and a compliance posture. Records that don't pass the filters aren't delivered, and aren't billed.
Q · 03
When should I choose Precision over On-Demand?
Use Precision Records when a false positive carries real cost — enterprise ABM, executive outbound, regulated industries, or seed lists for paid media. Use On-Demand Records when you need scale and your downstream workflows can absorb the variance.
Q · 04
How do volume discounts work?
Discounts compound against list prices and apply to any feature used during the subscription term — including features added later. The more you commit, the lower the unit cost across Records, Insights, Monitoring, Refresh, and Permission Pass.
Q · 05
Why is Contact Intent priced per lead?
Intent leads aren't records — they're qualified actions. ML through SL reflect a ladder of buyer commitment: a content download, a custom question answered, all the way to a live, consent-recorded qualification call. You pay for the depth of signal, not the count of fields.
Q · 06
What about compliance and global coverage?
Hygiene, hierarchies, enrichment, and opt-out handling run before delivery. Permission Pass is available globally. Standard regions are covered on every Records SKU, with APJ available as a separate scope.
Bring us a campaign. We'll quote the meter.
Scope a brief with the LeadGenius team and we'll return a delivery spec, a volume-tiered estimate, and the compliance posture — usually inside a week.
