Article
Navigating the Sunset of LinkedIn Sales Insights: How LeadGenius Fills the Gap
LinkedIn launched Sales Insights to deliver a data enrichment and analytics platform to Sales Operations professionals but has decided to sunset the offer.
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Discover the latest news, tips and Go to Market strategies from LeadGenius.
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Guide
The Ultimate Guide to Global Data Compliance
Don't have a clue about handling international data sets? No problem, you can borrow ours.
This comprehensive guide by LeadGenius navigates the intricate landscape of international data privacy regulations, outlining the company's structured compliance framework—including regular audits, employee training, and advanced technological safeguards—and details region-specific practices to ensure that LeadGenius not only meets but anticipates the evolving standards in data privacy, thereby enhancing go-to-market strategies and strengthening consumer trust globally.
Article
AI LLM’s: The X-Factor Innovation Unlocking the SMB Market for the Financial Services Sector
AI, LLMs and ML are revolutionizing how financial & insurance sectors engage with SMB market, enhance lead-to-customer conversion & secure competitive advantage
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Guide
QBR Best Practices
Quarterly Business Reviews (QBRs) are a crucial part of any good revenue organization. We share some tips on maximizing the impact from QBR and discuss things to stay clear of.
Article
What's the Role of Data Management in today's Modern RevOps Org?
In the dynamic world of Revenue Operations (RevOps), effective data management is not just a necessity but a strategic asset. This guide explores the essential elements of data management, including data warehousing, privacy, security, integration, and governance, all tailored to boost efficiency and reduce costs.
Article
Why is the SDR position facing an existential crisis?
Is the Sales Development Representative on the path to extinction or is there a revolution coming to save this once critical role.
Guide
Rethinking Data Hygiene: A Step-by-Step Approach for Revenue Leaders
This article emphasizes the importance of prioritizing Account Qualified Leads (AQLs) and maintaining stringent data hygiene to ensure operational effectiveness and avoid the pitfalls of overwhelming data volumes, which can obscure actionable insights and hinder strategic decision-making in sales and marketing.
Article
The Problem with eCommerce Businesses
The article discusses the unique challenges faced by sales and marketing teams in the e-commerce sector, emphasizing the need for a nuanced understanding and a tailored approach to data gathering and analysis to effectively engage with this dynamic, multichannel landscape.
Article
What is Salesforce doing with Pardot?
Discover how Salesforce's rebranding of Pardot to Marketing Cloud Account Engagement has blurred critical distinctions between its marketing platforms, complicating the decision-making process for users and potentially leading to suboptimal investment and integration headaches.
Article
Revenue Tech Consolidation: Where do we go from Here?
Major acquisitions are reshaping the revtech landscape. whats next?
Article
The Critical Evolution from Marketing Silos to Revenue Operations
The article outlines the evolution from traditional marketing and sales silos to a unified Revenue Operations (RevOps) approach, emphasizing its role in enhancing the entire buyer's journey with bespoke data and insights for a comprehensive customer experience.
Article
Zoominfo Alternative
If you are using stock price and linkedin sentiment as an indicator, this might be the end of Zoominfo