Resources & Insights

Why did Google backtrack on eliminating cookies, and what does it mean for the marketing world?

Successful SMB-focused teams thrive by using scrappy tactics like social DMs, generic emails, mobile phone numbers, and home addresses to contact prospects and build robust pipelin...

Google's decision to retain third-party cookies while introducing new user choice options in Chrome significantly impacts digital marketing by maintaining the status quo for person...

Follow this step by step guide to building more pipeline from forgotten personal emails form submissions.

While Clay has achieved a $500 million valuation and is celebrated for its potential, its complexity makes it nearly impossible for the average user to master without specialized s...

Explore key social media trends in e-commerce from over 500,000 storefronts, revealing TikTok's lead in median followers, the challenge of reaching 23,000 followers, and the rarity...

In today's competitive landscape, data drives the engine of modern marketing. However, the widespread practice of discarding leads with generic email addresses poses a significant ...

LeadGenius's entity resolution service transforms generic email addresses into valuable LinkedIn profiles, enhancing lead quality, improving targeting, increasing conversion rates,...

LeadGenius's entity resolution service transforms generic email addresses into valuable business profiles, enhancing data quality, reviving lost leads, and maximizing marketing and...

Social monitoring, or social listening, involves tracking and analyzing social media conversations to gain insights into customer preferences, pain points, and trends, benefiting d...