Resources & Insights

Understanding the six core B2B signal categories—Firmographic, Technographic, Intent, Behavioral, Engagement, and Demographic—is essential for building smarter, more responsive, and better-targeted go-to-market strategies.

The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, and outmaneuver your rivals.

As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cognism, and Apollo.

LeadGenius quietly outperforms ZoomInfo by delivering higher accuracy, deeper global and downmarket coverage, and unmatched vertical-specific insights—proving that true data ROI isn’t about volume, it’s about relevance, ownership, and impact.

TikTok Shop used LeadGenius to uncover, enrich, and activate thousands of hidden marketplace sellers — turning aliases and storefronts into full-funnel opportunities with a 5% lead-to-opportunity rate.

Databricks didn’t just buy Neon's tech, they bought a critical weapon in the AI arms race,

Most B2B data providers claim global coverage, but without regional collection methods, local compliance expertise, and native language research, they’re just selling a global illusion.

Global leaders like PayPal, Google, and Indeed rely on LeadGenius for international data coverage that goes far beyond static databases. By leveraging a network of researchers in 37 countries and combining real-time AI-driven data curation with regional expertise, LeadGenius helps companies navigate complex privacy laws, cultural nuances, and local data sources to target the right accounts with precision.

Databricks’ acquisition of Neon wasn’t just a play for serverless Postgres tech — it was a calculated acqui-hire of elite engineering talent, and contact-level technographics reveal exactly why.

Outsourcing your SDR function can be a strategic move — but only if you’ve already nailed your outbound process, ICP, and messaging. This article breaks down when outsourcing works, when it doesn’t, and what elite agencies do differently. It’s a reality check for revenue leaders chasing pipeline growth through external SDRs.