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The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity S...
Understanding the six core B2B signal categories—Firmographic, Technographic, Intent, Behavioral, Engagement, and Demographic—is essential for building smarter, more responsive, an...
The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, an...
As Meta and OpenAI wage an AI talent war with eye-watering compensation packages, the real innovation is quietly being built by a global community of hands-on engineers and develop...
As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cog...
LeadGenius quietly outperforms ZoomInfo by delivering higher accuracy, deeper global and downmarket coverage, and unmatched vertical-specific insights—proving that true data ROI is...
TikTok Shop used LeadGenius to uncover, enrich, and activate thousands of hidden marketplace sellers — turning aliases and storefronts into full-funnel opportunities with a 5% lead...
Most B2B data providers claim global coverage, but without regional collection methods, local compliance expertise, and native language research, they’re just selling a global illu...
Global leaders like PayPal, Google, and Indeed rely on LeadGenius for international data coverage that goes far beyond static databases. By leveraging a network of researchers in 3...
Databricks’ acquisition of Neon wasn’t just a play for serverless Postgres tech — it was a calculated acqui-hire of elite engineering talent, and contact-level technographics revea...