Resources & Insights

Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought into the deal.

Different sales methodologies align with specific sales roles and deal complexities, and top-performing GTM teams like Salesforce succeed by tailoring the right framework—such as BANT, SPIN, Challenger, or MEDDIC—to match the buyer journey rather than forcing a one-size-fits-all approach.

Understanding the six core B2B signal categories—Firmographic, Technographic, Intent, Behavioral, Engagement, and Demographic—is essential for building smarter, more responsive, and better-targeted go-to-market strategies.

The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, and outmaneuver your rivals.

As Meta and OpenAI wage an AI talent war with eye-watering compensation packages, the real innovation is quietly being built by a global community of hands-on engineers and developers. The AI 4000 dataset from LeadGenius reveals where the true AI builders live—not on stage or in headlines, but in codebases, infrastructure, and globally distributed teams.

As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cognism, and Apollo.

LeadGenius quietly outperforms ZoomInfo by delivering higher accuracy, deeper global and downmarket coverage, and unmatched vertical-specific insights—proving that true data ROI isn’t about volume, it’s about relevance, ownership, and impact.

TikTok Shop used LeadGenius to uncover, enrich, and activate thousands of hidden marketplace sellers — turning aliases and storefronts into full-funnel opportunities with a 5% lead-to-opportunity rate.

Databricks didn’t just buy Neon's tech, they bought a critical weapon in the AI arms race,

Most B2B data providers claim global coverage, but without regional collection methods, local compliance expertise, and native language research, they’re just selling a global illusion.