Resources & Insights

In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the correct contacts within those segments.

Customer contracts go through all kinds of stages and developments. Learn how to track contracts and drastically improve lead lifecycles.

What is Linkedin Sales Insights and why are they discontinuing it?

Discover how hidden costs lurking beneath the surface of your data provider's contract can sink your budget, and learn how to avoid costly mistakes by tracking the true cost of ownership.

In the piece we examine the hidden cost of ownership of Zoominfo based on data pulled from a mutual customer who has evaluated 10's of thousands of records side by side to provide a never before seen picture of the real cost of data.

How does one calculate the true cost of ownership when it comes to a data provider? While ZoomInfo may seem like a cheaper option at first glance, the hidden costs associated with data inaccuracies—such as the need for extensive post-processing, deduplication, and corrections—quickly add up, making it a more expensive choice in the long run.

The shift from static databases like ZoomInfo and Apollo to real-time, custom data solutions is essential for modern revenue teams to stay competitive and build sustainable growth engines in an increasingly dynamic market.

LeadGenius has launched new updates that enhance contact criteria processing, real-time verification, and status tracking, delivering faster and more accurate data to help teams identify high-impact leads efficiently.

The article discusses the transformation of the data industry, where traditional providers like Zoominfo and Apollo.io are being outpaced by dynamic solutions such as LeadGenius and Clay, which offer flexible, on-demand data similar to how Netflix and YouTube revolutionized media consumption. This shift towards configurable data solutions brings significant benefits in control, flexibility, and efficiency, despite challenges in data standardization and the need for specialized expertise, ultimately heralding a new era of data operations driven by AI and innovative tools.

In 2024, several SaaS companies, including Perplexity AI, Sakana AI, and Clay.com, secured significant funding, showcasing the sector's robust growth and innovation. The article also highlights how Product-Led Growth (PLG) strategies, such as offering freemium models and allowing personal email sign-ups, effectively drive user acquisition, build customer confidence, and scale revenue, with companies like Slack, Canva, and Miro exemplifying these successes.