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The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity S...
Moving from account-level intent to contact-level intent is like upgrading from a vague treasure map to a GPS-guided hunt—B2B teams finally know who to target and why, instead of j...
Contact-level technographics and expertise mapping redefine how organizations selling to engineers and developers identify, score, and prioritize accounts by revealing the true dep...
Champion identification is the process of finding and empowering advocates within target accounts who can drive adoption, shorten sales cycles, and open new opportunities by levera...
Clay’s $1.3B valuation is a testament to their GTM brilliance, leveraging focused ICP targeting, community-driven growth, and product-led strategies to achieve explosive revenue g...
Like a fortune teller at your local carnival, 3rd party intent data providers deserve some scrutiny. We examine the overhyped promises of third-party intent data platforms and look...
Traditional job titles are no longer sufficient for identifying the right contacts in ABM strategies. They often miss key stakeholders and fail to provide the context needed for ef...
LeadGenius revolutionizes ABM and pipeline strategies by using advanced tagging to uncover deeper insights, identify more contacts, and deliver higher-quality data compared to trad...
"I don’t have generic lists. What I do have are a very particular set of skills. Skills I’ve acquired over a very long career. Skills that make me a dream for marketers like you an...
Traditional industry codes and job titles are obsolete in today’s hyper-personalized B2B marketing landscape, and true success now hinges on precision segmentation through bespoke ...
Customer Success teams are an untapped goldmine for revenue growth, yet they are often overlooked when it comes to data tooling. By equipping these teams with tools like LeadGenius...