Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy

What the Rise of DIY Prospecting Tools Says About the Future of Outbound

DIY tools like Clay and n8n are powerful for prospecting, but unless you've got a $100K GTM engineer on staff, it's smarter to outsource real-time data targeting to platforms like LeadGenius that deliver outcomes—not complexity.
LPG Strategy
Article

How Contact-Level Technographics Are Supercharging Inbound ABM Strategies

Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought into the deal.
LPG Strategy

Salesforce Cracked the Code: One Size Doesn’t Close All

Different sales methodologies align with specific sales roles and deal complexities, and top-performing GTM teams like Salesforce succeed by tailoring the right framework—such as BANT, SPIN, Challenger, or MEDDIC—to match the buyer journey rather than forcing a one-size-fits-all approach.
LPG Strategy
Guide

The 6 Signal Categories That Power Smarter B2B Go-To-Market Strategies

Understanding the six core B2B signal categories—Firmographic, Technographic, Intent, Behavioral, Engagement, and Demographic—is essential for building smarter, more responsive, and better-targeted go-to-market strategies.
LPG Strategy
Article

Why the Future of GTM is Competitive Displacement — And the Data Arms Race Behind It

The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, and outmaneuver your rivals.
LPG Strategy

The AI 4000 vs. The Billion-Dollar Bidding War

As Meta and OpenAI wage an AI talent war with eye-watering compensation packages, the real innovation is quietly being built by a global community of hands-on engineers and developers. The AI 4000 dataset from LeadGenius reveals where the true AI builders live—not on stage or in headlines, but in codebases, infrastructure, and globally distributed teams.
LPG Strategy
Article

The End of One-Size-Fits-All: Why the Future of B2B Data Belongs to LeadGenius

As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cognism, and Apollo.
LPG Strategy
Article

The Illusion of Cheap Data: Why LeadGenius Is Quietly Winning the Global Data War

LeadGenius quietly outperforms ZoomInfo by delivering higher accuracy, deeper global and downmarket coverage, and unmatched vertical-specific insights—proving that true data ROI isn’t about volume, it’s about relevance, ownership, and impact.
LPG Strategy

The Marketplace Behind the Marketplace: How TikTok Shop Won the War for Seller Attention

TikTok Shop used LeadGenius to uncover, enrich, and activate thousands of hidden marketplace sellers — turning aliases and storefronts into full-funnel opportunities with a 5% lead-to-opportunity rate.