Resources & Insights

In this piece we examine cold calling technologies including Parallel Dialing and their effectiveness on calling campaigns and pipeline building.

Want to turn your CloudAscent accounts into actual conversations this quarter? We’ll show you how to do it—with your existing content and Microsoft funds.

A guide for Microsoft Partners looking to apply their co-op funds to LeadGenius Contact Activation Services.

Learn about Sales Ready Leads available to any Microsoft Partner through Contact Activation.

AI outreach is getting tuned out — the real edge in B2B now comes from location-aware, in-person engagement strategies like roadshows, direct mail, and onsite meetings powered by contact-level intelligence.

Total Addressable Market shows how wide the ocean is, but Total Depth of Market reveals how deep it goes—highlighting untapped opportunity within your best accounts that’s often more valuable than chasing new logos.

LeadGenius has launched a fully self-serve API experience, empowering developers and RevOps teams to instantly access, test, and integrate custom data enrichment workflows without any human interaction.

DIY tools like Clay and n8n are powerful for prospecting, but unless you've got a $100K GTM engineer on staff, it's smarter to outsource real-time data targeting to platforms like LeadGenius that deliver outcomes—not complexity.

Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought into the deal.

Different sales methodologies align with specific sales roles and deal complexities, and top-performing GTM teams like Salesforce succeed by tailoring the right framework—such as BANT, SPIN, Challenger, or MEDDIC—to match the buyer journey rather than forcing a one-size-fits-all approach.