Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

Transforming Generic Emails into LinkedIn URLs: Enhancing B2B Marketing and Sales Efforts

LeadGenius's entity resolution service transforms generic email addresses into valuable LinkedIn profiles, enhancing lead quality, improving targeting, increasing conversion rates, and providing richer insights for B2B marketing and sales efforts.
LPG Strategy
Article

Unlocking the Potential of Generic Email Addresses

LeadGenius's entity resolution service transforms generic email addresses into valuable business profiles, enhancing data quality, reviving lost leads, and maximizing marketing and sales efforts.
LPG Strategy
Guide

What is Social Monitoring?

Social monitoring, or social listening, involves tracking and analyzing social media conversations to gain insights into customer preferences, pain points, and trends, benefiting digital marketers, sales teams, ABM teams, and business development professionals. By leveraging social monitoring across platforms like Pinterest, TikTok, Snapchat, X (formerly Twitter), Instagram, and Facebook, businesses can make informed decisions, personalize outreach, and stay ahead of industry trends, ultimately leading to greater success in achieving their goals.
LPG Strategy
Article

Announcing LeadGenius Social Follower Monitoring

LeadGenius announces Social Follower Monitoring, a tool that provides instant, accurate social media insights, including social handles, follower counts, and like counts for platforms such as TikTok, YouTube, Facebook, Instagram, X (formerly Twitter), Snapchat, and Crunchbase.
LPG Strategy
Article

Where will the next data giant come from?

First came D&B, then Jigsaw, then ZoomInfo, then Apollo and now Clay. We examine what the next giant in the data space will look like.
LPG Strategy
Article

What "Tommy Boy" can teach us about dealing with Big Data Firms

We apply the lessons from the 90's comedy classic "Tommy Boy" to the modern data space.
LPG Strategy
Article

Why is my data vendor charging more for lower quality information?

We share a recent customer data audit and discuss the potential alternatives to accepting the status quo.
LPG Strategy
Guide

Needle in a Haystack: Building Custom Data Sets for Targeting SMBs

This article explores how LeadGenius creates custom data sets to help logistics companies target smaller e-commerce businesses handling 50 to 500 orders per month, a task requiring precision akin to finding a needle in a haystack.
LPG Strategy
Article

Beyond the Static: How Real-Time Data is Disrupting the Sales Intelligence Status Quo

The future of sales intelligence lies in embracing real-time, curated data tailored to specific needs, moving away from static prebuilt databases that lack nuance and personalization.