Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

The True Cost of Ownership: Why LeadGenius Outperforms ZoomInfo

In the piece we examine the hidden cost of ownership of Zoominfo based on data pulled from a mutual customer who has evaluated 10's of thousands of records side by side to provide ...
LPG Strategy

The Hidden Costs of Data: How a Leading eCommerce Marketplace Uncovered the True Cost of ZoomInfo

How does one calculate the true cost of ownership when it comes to a data provider? While ZoomInfo may seem like a cheaper option at first glance, the hidden costs associated with ...
LPG Strategy

The Death of Pre-Built Data: Why Static Databases Are Becoming Obsolete

The shift from static databases like ZoomInfo and Apollo to real-time, custom data solutions is essential for modern revenue teams to stay competitive and build sustainable growth ...
LPG Strategy

Product Announcement: Exciting Updates to the LeadGenius Platform

LeadGenius has launched new updates that enhance contact criteria processing, real-time verification, and status tracking, delivering faster and more accurate data to help teams id...
LPG Strategy
Article

What Streaming did to Blockbuster is what On Demand data is doing to traditional data

The article discusses the transformation of the data industry, where traditional providers like Zoominfo and Apollo.io are being outpaced by dynamic solutions such as LeadGenius an...
LPG Strategy

Accepting Personal Email Addresses Might be the Key to PLG Success

In 2024, several SaaS companies, including Perplexity AI, Sakana AI, and Clay.com, secured significant funding, showcasing the sector's robust growth and innovation. The article al...
LPG Strategy
Article

Google Finally Made a Decision on Cookie Deprecation. Here's What It Means for Your Business

Why did Google backtrack on eliminating cookies, and what does it mean for the marketing world?
LPG Strategy
Guide

The Scrappy Approach: How SMB-Focused Teams Excel with Lean Tactics

Successful SMB-focused teams thrive by using scrappy tactics like social DMs, generic emails, mobile phone numbers, and home addresses to contact prospects and build robust pipelin...
LPG Strategy

The Changing Landscape of Cookies and Digital Marketing

Google's decision to retain third-party cookies while introducing new user choice options in Chrome significantly impacts digital marketing by maintaining the status quo for person...