Resources & Insights

Traditional B2B databases stop at account-level installs—useful logos, but little insight into who actually drives adoption. Contact-Level Technographics (CLT) goes deeper by mapping real practitioner behavior from GitHub, Stack Overflow, and other public-web signals back to verified business identities.

Company vs Person Level technographics is changing the ABM game.

Title- and intent-based ABM treats buildings as buyers, creating volume without relevance for developer audiences, so dashboards look busy while responses go nowhere. Contact-Level Technographics flips the lens to real practitioners by resolving GitHub/Stack/Kaggle activity to work identities, delivering a usage-density map and a campaign-ready contact bundle—shifting targeting from ICP to IDP.

If your outbound strategy starts with a $50 Amazon code instead of account signals and intent, it’s not strategy—it’s spam with perks.

It’s not enough to get someone with the right job title to download a white paper. That’s not an MQL. We need to know their context, their challenges, and where they are in their journey. That’s how we increase meeting rates and build pipeline.

How to Find and Activate Customers Without Breaking the Law

Winning in DevTools isn’t about static lists—it’s about harnessing real-time signals and contact-level technographics to turn open-source adoption into enterprise growth.

Clari’s merger with Salesloft feels less like the birth of a “revenue AI powerhouse” and more like bolting two struggling engines together and calling it a Tesla.

Clay’s $100M fundraise signals a shift from data provider to GTM automation marketplace — but with rising complexity, hidden costs, and better workflow alternatives like n8n, the real ROI remains questionable.

Most GTM teams think they know what their target accounts are using. But the truth is: traditional technographics only give you the tip of the iceberg.