Resources & Insights

AI outreach is getting tuned out — the real edge in B2B now comes from location-aware, in-person engagement strategies like roadshows, direct mail, and onsite meetings powered by contact-level intelligence.

Total Addressable Market shows how wide the ocean is, but Total Depth of Market reveals how deep it goes—highlighting untapped opportunity within your best accounts that’s often more valuable than chasing new logos.

LeadGenius has launched a fully self-serve API experience, empowering developers and RevOps teams to instantly access, test, and integrate custom data enrichment workflows without any human interaction.

DIY tools like Clay and n8n are powerful for prospecting, but unless you've got a $100K GTM engineer on staff, it's smarter to outsource real-time data targeting to platforms like LeadGenius that deliver outcomes—not complexity.

Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought into the deal.

Different sales methodologies align with specific sales roles and deal complexities, and top-performing GTM teams like Salesforce succeed by tailoring the right framework—such as BANT, SPIN, Challenger, or MEDDIC—to match the buyer journey rather than forcing a one-size-fits-all approach.

Understanding the six core B2B signal categories—Firmographic, Technographic, Intent, Behavioral, Engagement, and Demographic—is essential for building smarter, more responsive, and better-targeted go-to-market strategies.

The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, and outmaneuver your rivals.

As Meta and OpenAI wage an AI talent war with eye-watering compensation packages, the real innovation is quietly being built by a global community of hands-on engineers and developers. The AI 4000 dataset from LeadGenius reveals where the true AI builders live—not on stage or in headlines, but in codebases, infrastructure, and globally distributed teams.

As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cognism, and Apollo.