Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Guide

Navigating GDPR Compliance: A Comprehensive Blueprint for Revenue and Legal Leaders

Since its enactment in 2016 and enforcement from May 2018, the General Data Protection Regulation (GDPR) has fundamentally transformed global data privacy standards, compelling organizations worldwide to enhance their data handling practices to ensure transparency, security, and compliance, thereby reshaping not only legal frameworks but also consumer expectations and business strategies.
LPG Strategy
Guide

Introduction to Data Compliance Playbook for Latin America

Creating a compliance playbook for dealing with data in Latin American countries including Brazil, Argentina, Mexico, Peru, and Chile involves understanding and integrating various international and local data protection laws such as LGPD in Brazil, DPA in Argentina, and other relevant regulations. Here’s a structured approach to ensure that your organization, especially if you are dealing with sophisticated B2B data like LeadGenius, remains compliant while operating across these diverse jurisdictions.
LPG Strategy
Article

Failure to Launch: Understanding the Metrics That Matter in a PLG Strategy

This article emphasizes the critical role of engagement metrics, performance marketing, and data enrichment in a Product-Led Growth (PLG) strategy, detailing how they enhance user experience, drive conversions, and optimize marketing efforts for SaaS products.
LPG Strategy
Article

What is bespoke market intelligence data?

Why people are building their own data and abandoning traditional one size fits all tools like Zoominfo.
LPG Strategy
Article

Navigating the Sunset of LinkedIn Sales Insights: How LeadGenius Fills the Gap

LinkedIn launched Sales Insights to deliver a data enrichment and analytics platform to Sales Operations professionals but has decided to sunset the offer.
LPG Strategy
Guide

QBR Best Practices

Quarterly Business Reviews (QBRs) are a crucial part of any good revenue organization. We share some tips on maximizing the impact from QBR and discuss things to stay clear of.
LPG Strategy
Article

What's the Role of Data Management in today's Modern RevOps Org?

In the dynamic world of Revenue Operations (RevOps), effective data management is not just a necessity but a strategic asset. This guide explores the essential elements of data management, including data warehousing, privacy, security, integration, and governance, all tailored to boost efficiency and reduce costs.
LPG Strategy
Article

Why is the SDR position facing an existential crisis?

Is the Sales Development Representative on the path to extinction or is there a revolution coming to save this once critical role.