Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

How Contact-Level Technographics Are Supercharging Inbound ABM Strategies

Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought...
LPG Strategy

Salesforce Cracked the Code: One Size Doesn’t Close All

Different sales methodologies align with specific sales roles and deal complexities, and top-performing GTM teams like Salesforce succeed by tailoring the right framework—such as B...
LPG Strategy
Guide

The 6 Signal Categories That Power Smarter B2B Go-To-Market Strategies

Understanding the six core B2B signal categories—Firmographic, Technographic, Intent, Behavioral, Engagement, and Demographic—is essential for building smarter, more responsive, an...
LPG Strategy
Article

Why the Future of GTM is Competitive Displacement — And the Data Arms Race Behind It

The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, an...
LPG Strategy
Article

The End of One-Size-Fits-All: Why the Future of B2B Data Belongs to LeadGenius

As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cog...
LPG Strategy
Article

The Illusion of Cheap Data: Why LeadGenius Is Quietly Winning the Global Data War

LeadGenius quietly outperforms ZoomInfo by delivering higher accuracy, deeper global and downmarket coverage, and unmatched vertical-specific insights—proving that true data ROI is...
LPG Strategy

The Marketplace Behind the Marketplace: How TikTok Shop Won the War for Seller Attention

TikTok Shop used LeadGenius to uncover, enrich, and activate thousands of hidden marketplace sellers — turning aliases and storefronts into full-funnel opportunities with a 5% lead...
LPG Strategy

The Myth of “Global” Data: Why Your B2B Provider Might Be Lying to You

Most B2B data providers claim global coverage, but without regional collection methods, local compliance expertise, and native language research, they’re just selling a global illu...
LPG Strategy

Global data must be regionally tuned to drives results

Global leaders like PayPal, Google, and Indeed rely on LeadGenius for international data coverage that goes far beyond static databases. By leveraging a network of researchers in 3...