Resources & Insights

Champion identification is the process of finding and empowering advocates within target accounts who can drive adoption, shorten sales cycles, and open new opportunities by leveraging their influence, engagement, and alignment with your solution's value.

Clay’s $1.3B valuation is a testament to their GTM brilliance, leveraging focused ICP targeting, community-driven growth, and product-led strategies to achieve explosive revenue growth. However, reliance on low-margin, pass-through revenue and episodic use cases raises significant questions about the sustainability and scalability of their business model, suggesting their valuation may be driven more by market hype than fundamentals.

Like a fortune teller at your local carnival, 3rd party intent data providers deserve some scrutiny. We examine the overhyped promises of third-party intent data platforms and look for alternatives.

Traditional job titles are no longer sufficient for identifying the right contacts in ABM strategies. They often miss key stakeholders and fail to provide the context needed for effective outreach. Tagging solves this by going beyond titles, leveraging account signals like responsibilities, skills, initiatives, and behaviors to identify more relevant contacts and provide richer insights.

LeadGenius revolutionizes ABM and pipeline strategies by using advanced tagging to uncover deeper insights, identify more contacts, and deliver higher-quality data compared to traditional providers like ZoomInfo. A recent audit demonstrated LeadGenius' unmatched data accuracy, enrichment capabilities, and long-term cost efficiency, proving that tailored, context-rich data is key to achieving better ROI and sustained success in global marketing efforts.

"I don’t have generic lists. What I do have are a very particular set of skills. Skills I’ve acquired over a very long career. Skills that make me a dream for marketers like you and a nightmare for prebuilt data providers."

Traditional industry codes and job titles are obsolete in today’s hyper-personalized B2B marketing landscape, and true success now hinges on precision segmentation through bespoke insights, focusing on business models, jobs to be done, and expertise.

Customer Success teams are an untapped goldmine for revenue growth, yet they are often overlooked when it comes to data tooling. By equipping these teams with tools like LeadGenius, companies can prevent churn, maximize account penetration, and build deeper relationships, turning existing customers into exponential growth engines.

Square has quietly emerged as one of the most impactful unofficial incubators of the last 15 years, fostering a culture of innovation, empowering entrepreneurs, and giving rise to an influential network of alumni reshaping industries across the globe.

Want better pipeline results.... you need more focus on what accounts and contact are worth your efforts. Tags by LeadGenius can deliver focus and precision at global scale,