Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

Why the Future of GTM is Competitive Displacement — And the Data Arms Race Behind It

The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, and outmaneuver your rivals.
LPG Strategy

The AI 4000 vs. The Billion-Dollar Bidding War

As Meta and OpenAI wage an AI talent war with eye-watering compensation packages, the real innovation is quietly being built by a global community of hands-on engineers and developers. The AI 4000 dataset from LeadGenius reveals where the true AI builders live—not on stage or in headlines, but in codebases, infrastructure, and globally distributed teams.
LPG Strategy
Article

The End of One-Size-Fits-All: Why the Future of B2B Data Belongs to LeadGenius

As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cognism, and Apollo.
LPG Strategy
Article

The Illusion of Cheap Data: Why LeadGenius Is Quietly Winning the Global Data War

LeadGenius quietly outperforms ZoomInfo by delivering higher accuracy, deeper global and downmarket coverage, and unmatched vertical-specific insights—proving that true data ROI isn’t about volume, it’s about relevance, ownership, and impact.
LPG Strategy

The Marketplace Behind the Marketplace: How TikTok Shop Won the War for Seller Attention

TikTok Shop used LeadGenius to uncover, enrich, and activate thousands of hidden marketplace sellers — turning aliases and storefronts into full-funnel opportunities with a 5% lead-to-opportunity rate.
LPG Strategy

The Myth of “Global” Data: Why Your B2B Provider Might Be Lying to You

Most B2B data providers claim global coverage, but without regional collection methods, local compliance expertise, and native language research, they’re just selling a global illusion.
LPG Strategy

Global data must be regionally tuned to drives results

Global leaders like PayPal, Google, and Indeed rely on LeadGenius for international data coverage that goes far beyond static databases. By leveraging a network of researchers in 37 countries and combining real-time AI-driven data curation with regional expertise, LeadGenius helps companies navigate complex privacy laws, cultural nuances, and local data sources to target the right accounts with precision.
LPG Strategy
Article

Databricks Didn’t Just Buy Neon for the Tech — They Bought the Talent

Databricks’ acquisition of Neon wasn’t just a play for serverless Postgres tech — it was a calculated acqui-hire of elite engineering talent, and contact-level technographics reveal exactly why.
LPG Strategy

Should You Outsource Your SDR Function? A Brutally Honest Guide for Lean GTM Teams

Outsourcing your SDR function can be a strategic move — but only if you’ve already nailed your outbound process, ICP, and messaging. This article breaks down when outsourcing works, when it doesn’t, and what elite agencies do differently. It’s a reality check for revenue leaders chasing pipeline growth through external SDRs.