Regular CRM and MAS audits are essential to prevent the costly buildup of bad data, which can hinder sales efficiency, distort pipeline projections, and quietly drain your revenue ...
GTM experimentation is essential for long-term growth, requiring iterative learning, executive accountability, and a commitment to improving, as no turnkey tool can fully address t...
In today’s compliance-driven marketing landscape, services like LeadGenius' Global Contact Activation help marketers navigate stringent privacy regulations by providing fully compl...
Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully co...
Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully co...
The classic tradeoff of good, fast and cheap has plagued marketing and data dependent teams for decades. Finally we have a solution to this age old data quagmire.
This article explores common mistakes made by GTM teams in the modern era of signal selling and account segmentation, highlighting the importance of real-time data, precise targeti...
Leveraging data signals like new hires, funding events, and product launches allows sales teams to tailor their approach for selling sophisticated solutions, ensuring their outreac...