Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

The Importance of Annual CRM and MAS Audits: Is Your Data Slowly Clogging Your Revenue Engine?

Regular CRM and MAS audits are essential to prevent the costly buildup of bad data, which can hinder sales efficiency, distort pipeline projections, and quietly drain your revenue ...
LPG Strategy
Article

How to Optimize Your Multichannel Marketing Approach

Learn what multichannel marketing is, why it’s important, and how to optimize your multichannel marketing approach for success
LPG Strategy
Article

The Problem with "Turnkey" Solutions

GTM experimentation is essential for long-term growth, requiring iterative learning, executive accountability, and a commitment to improving, as no turnkey tool can fully address t...
LPG Strategy
Article

The Future of Marketing: Opt-In Data and the Rise of Content Syndication in a Compliance-First World

In today’s compliance-driven marketing landscape, services like LeadGenius' Global Contact Activation help marketers navigate stringent privacy regulations by providing fully compl...
LPG Strategy

How Global Marketers are Evolving to Meet Growing Privacy and Compliance Demands?

Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully co...
LPG Strategy
Guide

The New Reality for Marketers: Navigating the Privacy Gauntlet

Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully co...
LPG Strategy
Article

Good, Fast, Inexpensive: Breaking the Trade-Off in B2B Data

The classic tradeoff of good, fast and cheap has plagued marketing and data dependent teams for decades. Finally we have a solution to this age old data quagmire.
LPG Strategy

Common Mistakes GTM Teams Make in the Modern Era of Signal Selling and Account Segmentation

This article explores common mistakes made by GTM teams in the modern era of signal selling and account segmentation, highlighting the importance of real-time data, precise targeti...
LPG Strategy
Article

What Is Lead Enrichment and Its Role in Finding Quality Prospects?

Learn how lead enrichment improves prospect quality and supports lead generation, demand generation, and personalized campaigns.
LPG Strategy

Using Signals to Sell Sophisticated Solutions: A Playbook for Sales Teams

Leveraging data signals like new hires, funding events, and product launches allows sales teams to tailor their approach for selling sophisticated solutions, ensuring their outreac...