Discover the latest news, tips and Go to Market strategies from LeadGenius.
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The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity Score to help teams fix what they can’t see.
LeadGenius has launched a fully self-serve API experience, empowering developers and RevOps teams to instantly access, test, and integrate custom data enrichment workflows without any human interaction.
DIY tools like Clay and n8n are powerful for prospecting, but unless you've got a $100K GTM engineer on staff, it's smarter to outsource real-time data targeting to platforms like LeadGenius that deliver outcomes—not complexity.
Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought into the deal.
Different sales methodologies align with specific sales roles and deal complexities, and top-performing GTM teams like Salesforce succeed by tailoring the right framework—such as BANT, SPIN, Challenger, or MEDDIC—to match the buyer journey rather than forcing a one-size-fits-all approach.
Understanding the six core B2B signal categories—Firmographic, Technographic, Intent, Behavioral, Engagement, and Demographic—is essential for building smarter, more responsive, and better-targeted go-to-market strategies.
The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, and outmaneuver your rivals.
As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cognism, and Apollo.
LeadGenius quietly outperforms ZoomInfo by delivering higher accuracy, deeper global and downmarket coverage, and unmatched vertical-specific insights—proving that true data ROI isn’t about volume, it’s about relevance, ownership, and impact.
TikTok Shop used LeadGenius to uncover, enrich, and activate thousands of hidden marketplace sellers — turning aliases and storefronts into full-funnel opportunities with a 5% lead-to-opportunity rate.