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Featured Article
The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity Score to help teams fix what they can’t see.
Shifting focus from Total Addressable Market to market segmentation helps startups better serve customer needs, aligning with evolving markets for true success.
Explore B2B sales strategy in Culinary Secrets for a Robust Sales Strategy, tackling data decay. Learn how audits, validation tools & ownership boost CRM leads.
How does Google Diversify from here? Buying a market-leading Marketing Automation Software, & Customer Relationship Management platform might be the right move.
Analyzing advertising data uncovers SMBs' digital footprints and preferences, guiding targeted DM outreach & social selling strategies across optimal platforms.
This article discusses SDRs role in sales strategy, inefficiencies in the research process & centralized data gathering to boost productivity & lead generation.
LeadGenius is now Microsoft SSPA compliant, underscoring commitment to top data protection standards. Your trusted partner for global & vertical-specific needs.
Explore ROI calculation from data and analytics, benefits like cost reduction, revenue growth and strategic advantages. Advocate in-house data curation for ROI.
SMBs pose challenges for marketers and sales professionals due to price sensitivity, online presence, higher churn rates, making it difficult to engage & retain