Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Guide

Understanding Different Types of Data: First-Party, Second-Party, Third-Party, and Zero-Party Data

Corporations can enhance marketing and sales strategies by leveraging first-party data (directly collected and highly reliable), second-party data (acquired from trusted partners a...
LPG Strategy
Article

Celebrating HubSpot's 18th Birthday: The CRM Titan on the Rise

As Hubspot becomes and Adult, we look back on the 18 years that formed this emerging Titan in the Revenue space and what's ahead.
LPG Strategy
Article

Small and Mighty: How SMBs Have Become the Real Breadwinners in Today's Economy

LeadGenius empowers SMB-focused companies like Square, Thumbtack, DoorDash, and Indeed by providing precise and actionable data on contact information, growth trajectories, technog...
LPG Strategy
Article

Sales Metrics to live by

Sales KPIs to to live by and how tracking them will save your bacon.
LPG Strategy
Guide

How to build an ICP

How to build an ICP using modern data tools and statistical analysis
LPG Strategy
Article

What is transaction data?

What is transaction data and why is it so damn valuable when selecting a named account list in the SMB market tier.
LPG Strategy
Guide

The Most Common Mistakes When Crafting Outbound Messaging (And How to Avoid Them)

What mistakes do teams make when deciding on outbound messaging and who is responsible.
LPG Strategy

Enhancing eCommerce and Payments Strategies with LeadGenius and Enigma

‍Unlocking the Power of Transaction Data with World-Class Entity Resolution and Bespoke Contact Data
LPG Strategy
Article

What is Entity Resolution and Why Does It Matter When Targeting Small Businesses?

Entity Resolution is a crucial process for consolidating data from diverse sources to create unified views of entities, enhancing data quality, personalized marketing, operational ...
LPG Strategy

The 5 Biggest Trends in SaaS for 2024

The SaaS industry in 2024 is driven by AI integration, vertical solutions, heightened focus on security, evolving subscription models, and a shift towards SMBs.