Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Guide

The Great SEO Rethink: Why Google’s Grip is Slipping and What Smart Marketing Teams Are Doing About It

As Google’s dominance in search declines, forward-thinking marketing teams are shifting their strategies to prioritize visibility within AI tools like ChatGPT and Claude, redesigni...
LPG Strategy
Article

The Power of Competitive Intelligence: Why Stealing Competitor Data Is Dumb—And Using LeadGenius Is Smart

LeadGenius provides ethical, data-driven competitive intelligence that helps businesses outmaneuver competitors without resorting to corporate espionage.
LPG Strategy
Article

The Deel vs. Rippling Feud: When SaaS Becomes a Spy Thriller

The Deel vs. Rippling lawsuit exposes a shocking case of corporate espionage, where secret surveillance, stolen data, and real-time deal sabotage reveal just how ruthless SaaS comp...
LPG Strategy
Article

What is LinkedIn’s Next Move?

As LinkedIn tightens access to its data, businesses relying on third-party information will face increasing barriers, signaling the rise of paywalls, stricter controls, and a new e...
LPG Strategy
Article

How the Top 1% of Companies Are Redefining Future Customer Fit to Outperform Their Competitors

The top 1% of companies are abandoning outdated lead-gen methods in favor of real-time, signal-driven targeting to identify and engage future-fit customers before their competitors...
LPG Strategy
Article

LinkedIn’s Crackdown on Data Scrapers: Why Apollo.io and Seamless.ai Were Targeted—And Who’s Next?

LinkedIn has taken down the business pages of Apollo.io and Seamless.ai in a major crackdown on data scraping—raising questions about who’s next and what this means for the future ...
LPG Strategy
Article

The Buyer’s Remorse of Intent Data: Why Expectations are Rarely Met

Many companies experience buyer's remorse with 6Sense as its intent data often fails to deliver reliable, high-ROI sales opportunities.
LPG Strategy

Rebuild or Start From Scratch: A CRO grapples with Data Integrity

Inheriting a subpar CRM system often leads to fragmented data due to siloed efforts; rather than attempting to salvage flawed data, conducting a regression analysis on past success...
LPG Strategy
Guide

Best Practices for Managing Parent-Child Relationships in Salesforce

Managing parent-child relationships in Salesforce requires leveraging account hierarchy, role hierarchy, and territory management to prevent ownership conflicts, enhance collaborat...
LPG Strategy

Contact-Level Technographics: The Missing Link in ABM for Engineering and Developer-Focused Sales

Contact-level technographics revolutionize ABM for technical sales by identifying 60 million engineers and developers, mapping their expertise through GitHub, LinkedIn, Stack Overf...