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The Critical Evolution from Marketing Silos to Revenue Operations
The article outlines the shift from traditional marketing and sales to RevOps, enhancing the buyer's journey with bespoke data for complete customer experience.
Resources & Insights
Discover the latest news, tips and Go to Market strategies from LeadGenius.
Featured Article
The AI 1000
The AI 1000 cuts through the hype to spotlight the engineers, scientists, and architects quietly shaping the future with code, not content.
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Article
Zoominfo Alternative
If you are using stock price and linkedin sentiment as an indicator, this might be the end of Zoominfo
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Forget TAM, Focus on Market Segmentation: A Shift in Startup Strategy
Shifting focus from Total Addressable Market to market segmentation helps startups better serve customer needs, aligning with evolving markets for true success.
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Culinary Secrets for a Robust Sales Strategy: Combatting Data Decay with a Master Chef’s Precision
Explore B2B sales strategy in Culinary Secrets for a Robust Sales Strategy, tackling data decay. Learn how audits, validation tools & ownership boost CRM leads.
Article
Google's next big acquisition?
How does Google Diversify from here? Buying a market-leading Marketing Automation Software, & Customer Relationship Management platform might be the right move.
Guide
How to build a User Persona
In this piece we explore some helpful tips to crafting user personas and why it matters when building revenue.
Article
Finding high value SMB's through Advertising data
Analyzing advertising data uncovers SMBs' digital footprints and preferences, guiding targeted DM outreach & social selling strategies across optimal platforms.
Article
Bridging the Gap in SLED Contact Data
Why are government contacts so difficult to find and what tools exists to build data on the public sector
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Revolutionizing SDR Efficiency: The Impact of AI and Centralized Data Gathering
This article discusses SDRs role in sales strategy, inefficiencies in the research process & centralized data gathering to boost productivity & lead generation.
LeadGenius Achieves Microsoft SSPA Compliance: A Milestone in Security and Privacy Excellence
LeadGenius is now Microsoft SSPA compliant, underscoring commitment to top data protection standards. Your trusted partner for global & vertical-specific needs.
