Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy

How Data Is Being Used To Go Small & Niche Right Now

The Sales Evangelist Podcast's Host, Donald Kelly, chats with Derek Rahn about current sales data trends & need for sellers to niche down within their industry.
LPG Strategy
Article

Unlocking SMB Potential: AI and LLMs Transform SaaS Sales and Marketing Strategies

AI, LLMs & ML are revolutionizing how SaaS companies identify and engage high-value SMB prospects, transforming their approach in the vast and varied SMB market
LPG Strategy
Guide

The Ultimate Guide to Social Selling on LinkedIn in 2024

Discover powerful tips and strategies for effective social selling. Learn how to accelerate your sales and engagement using proven techniques and expert advice.
LPG Strategy
Guide

A 5-Step Guide to Achieving Sales and Marketing Alignment

Learn how to align your sales & marketing teams for better results, increased efficiency, and happier customers with our expert guidance & practical strategies.
LPG Strategy
Article

The Strategic Pivot from Enterprise to SMB in the Tech World

Why are Enterprise teams at Google and other tech giants being culled in favor of SMB initiatives? Explore strategic pivot from enterprise to SMB in tech world.
LPG Strategy
Article

Unleashing Market Potential: How LeadGenius Amplifies SalesNavigator's Reach in the SMB Universe

Why are sales teams so addicted to Sales Navigator and why that addiction is costing businesses big time?
LPG Strategy
Article

Navigating the Shift in Outbound Sales Strategies and Outbound

AI revolutionizing outbound sales by emphasizing signal-based engagement, more personalized, efficient, and effective approaches for modern pipeline generation.
LPG Strategy
Article

The Power of Multithreading in Sales: How to Drastically Improve Your Win Rates

How to get Multithreaded in your deals, & why its worth the time & discomfort. Get success with strategic engagement tactics in order to increase your win rates
LPG Strategy
Article

Data Privacy and Compliance: how to approach GDPR and LGPD

Permission Pass advances in aligning marketing strategies with data privacy standards and offering a method to engage audience responsibly while following GDPR.
LPG Strategy
Article

6 Lessons from the collapse of a Unicorn

Hopin's journey reveals the need for startups to adapt beyond initial success, exposing missteps in data utilization, sales strategy & offering various lessons.