Discover the latest news, tips and Go to Market strategies from LeadGenius.
Featured Article
The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity S...
B2B data decays faster than most revenue teams realize—but the smartest companies are now fighting back with automated enrichment, real-time contact monitoring, and technographic t...
LinkedIn is facing a credibility crisis as bots, fake accounts, and automated outreach overwhelm users with noise, eroding trust and diminishing the platform’s value for legitimate...
AI-powered signal-based selling is transforming outbound and ABM by enabling revenue teams to prioritize and personalize outreach in real time based on high-intent behavioral, prod...
Traditional ABM tactics fail with technical audiences; to win developer mindshare today, companies need real-time, contact-level technographics that map skills, contributions, and ...
To build a successful AI startup, you need a cross-functional engineering team with deep expertise in LLMs, scalable infrastructure, real-time UX, data pipelines, and prompt orches...
High-performing GTM teams are ditching static data providers and turning to LeadGenius for real-time, curated contact intelligence—fueling global ABM campaigns, improving personali...
Tagging contacts based on responsibilities, technologies, and account signals outperforms traditional job titles by expanding reach, improving personalization, and mapping the full...
Snowflake’s $900M outbound-driven ARR surge in 2024 reveals the power of signal-based GTM strategies—where dynamic lead scoring, unified teams, and AI-assisted personalization driv...
As antitrust rulings, AI disruption, and shifting user behavior erode the dominance of Google and Meta, marketers must pivot toward decentralized discovery, channel diversification...