Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
All Resources
Showing item
1
-
1
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
LPG Strategy
Article

LinkedIn’s Crackdown on Data Scrapers: Why Apollo.io and Seamless.ai Were Targeted—And Who’s Next?

LinkedIn has taken down the business pages of Apollo.io and Seamless.ai in a major crackdown on data scraping—raising questions about who’s next and what this means for the future ...
LPG Strategy
Article

The Buyer’s Remorse of Intent Data: Why Expectations are Rarely Met

Many companies experience buyer's remorse with 6Sense as its intent data often fails to deliver reliable, high-ROI sales opportunities.
LPG Strategy

Rebuild or Start From Scratch: A CRO grapples with Data Integrity

Inheriting a subpar CRM system often leads to fragmented data due to siloed efforts; rather than attempting to salvage flawed data, conducting a regression analysis on past success...
LPG Strategy
Guide

Best Practices for Managing Parent-Child Relationships in Salesforce

Managing parent-child relationships in Salesforce requires leveraging account hierarchy, role hierarchy, and territory management to prevent ownership conflicts, enhance collaborat...
LPG Strategy

Contact-Level Technographics: The Missing Link in ABM for Engineering and Developer-Focused Sales

Contact-level technographics revolutionize ABM for technical sales by identifying 60 million engineers and developers, mapping their expertise through GitHub, LinkedIn, Stack Overf...
LPG Strategy
Guide

The Email Deluge and the Revival of Real Connection

AI is killing email marketing and Live in Person Events are so Back.
LPG Strategy

Live Event Marketing is Back: How ABM is Supercharging ROI

Live event marketing is making a powerful comeback, with brands like AWS, Salesforce, and Workday using ABM strategies to maximize attendance, engage high-intent buyers, and drive ...
LPG Strategy

The Evolution of Sales Tools: Why Tags Are the Next Step in B2B Targeting

Tagging is the next evolution of B2B sales intelligence, moving beyond static job titles to identify real decision-makers and influencers based on expertise, engagement, and indust...
LPG Strategy
Article

Unlocking the Franchise Opportunity: How Revenue Operations Can Tackle the Challenges of Selling to Franchisors and Franchisees

Selling to franchise networks presents a massive opportunity for multi-location deals but also significant challenges in data fragmentation and entity resolution, requiring AI-powe...
LPG Strategy

The Law of Sales Activity is Broken: Welcome to the Age of Sales Focus

The shift from activity-driven to focus-driven sales KPIs emphasizes quality over quantity, prioritizing intentional, outcome-oriented work to drive better results and improve both...