Databricks’ acquisition of Neon wasn’t just a play for serverless Postgres tech — it was a calculated acqui-hire of elite engineering talent, and contact-level technographics revea...
Outsourcing your SDR function can be a strategic move — but only if you’ve already nailed your outbound process, ICP, and messaging. This article breaks down when outsourcing works...
Contact Behavioral Intelligence is the real-time layer that bridges static enrichment with active buyer intent, helping GTM teams engage leads based on behavior, timing, and motion...
The martech industry is heading toward an extinction-level shakeout, as bloated legacy platforms like Outreach and Salesloft struggle to adapt to a world where signal-driven, AI-na...
B2B data decays faster than most revenue teams realize—but the smartest companies are now fighting back with automated enrichment, real-time contact monitoring, and technographic t...
LinkedIn is facing a credibility crisis as bots, fake accounts, and automated outreach overwhelm users with noise, eroding trust and diminishing the platform’s value for legitimate...
AI-powered signal-based selling is transforming outbound and ABM by enabling revenue teams to prioritize and personalize outreach in real time based on high-intent behavioral, prod...
Traditional ABM tactics fail with technical audiences; to win developer mindshare today, companies need real-time, contact-level technographics that map skills, contributions, and ...
To build a successful AI startup, you need a cross-functional engineering team with deep expertise in LLMs, scalable infrastructure, real-time UX, data pipelines, and prompt orches...