Maximizing Champion Monitoring for Effective Sales Strategies
In B2B sales, champion building carries several myths that impact the effectiveness of sales strategy. This blog dispels these myths and offer practical advice.
Resources & Insights
Discover the latest news, tips and Go to Market strategies from LeadGenius.
Featured Article
The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity S...
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Guide
Opportunity Attribution: a how to guide
The power of opportunity attribution: Step-by-step guide on Precision Data Platform by LeadGenius. Optimize sales and marketing efforts with actionable insights
Guide
Navigating the Complex World of Social Scraping: Strategies and Tools for Enhanced Data Intelligence
Social data provides important intent signals and clues for marketing and sales outreach. But how do you scrap and maintain those records in a CRM?
Guide
The Ultimate Guide to Hiring Fractional Salesforce Consultants for Your Revenue Ops
Salesforce infrastructure and Revenue Operations, businesses often find themselves in need of specialized talent.
Article
The Intricacies of SMB Data Hygiene
We explore the growing Intricacies of Data Hygiene best practices when maintaining SMB data in a CRM or MAS.
Article
Data Hygiene: The Backbone of Effective Marketing in the Age of Email Restrictions
The article elaborate importance of maintaining data hygiene in CRM & MAS systems, job mobility, data management, marketing efforts, and email spam restrictions
Article
Where does 6Sense help or hurt?
6Sense and other intent data providers face churn issues due to high costs & limited regional applicability. Understanding limitations helps mitigate challenges
Article
AI LLM’s: The X-Factor Innovation Unlocking the SMB Market for the Financial Services Sector
AI, LLMs and ML are revolutionizing how financial & insurance sectors engage with SMB market, enhance lead-to-customer conversion & secure competitive advantage
Gated vs Ungated Content: the battle goes on
With new tools coming to market, we revisit an old battle of whether to gate or not gate helpful content.
Article
The Consolidation Wave in SalesTech and MarTech: Unpacking the Salesloft-Drift Acquisition
Making sense of the Salesloft/Drift acquisition and other recent Martech/Salestech consolidation. Dive deep into the future of sales and marketing technology!
