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Featured Article
The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity S...
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Article
What is Entity Resolution and Why Does It Matter When Targeting Small Businesses?
Entity Resolution is a crucial process for consolidating data from diverse sources to create unified views of entities, enhancing data quality, personalized marketing, operational ...
The 5 Biggest Trends in SaaS for 2024
The SaaS industry in 2024 is driven by AI integration, vertical solutions, heightened focus on security, evolving subscription models, and a shift towards SMBs.
Article
Why Salesforce's Stock Drop Signals a Tough Road Ahead for SaaS Companies
Following Salesforce's first quarterly earnings miss since 2006, we explore shifts in the SaaS industry, and why big corporations are targeting smaller markets.
Article
From Growth at All Costs to Sustainable Growth Within
Are we seeing the end of the "growth at all costs" model within the SaaS world?
How to evaluate data vendors: A 10 step guide to success
Want to make sure you select the right B2B data partner for your growth goals and desired outcomes? Follow this 10 step guide to vendor selection.
Article
Cold Outbound Faces an Existential Moment: The Future of Sales Outreach
Are we looking at the end of the predictable revenue era in cold outbound? Delve into the future of sales outreach as cold outbound faces an existential moment.
Article
How LeadGenius Identifies Value Added Resellers (VARs) and Channel Partners for Tech Giants
This article provides a detailed overview of the challenges & solutions in identifying VARs & channel partners, addressing sales, rev ops & marketing audiences.
Article
The Cooling Effect: Why Cold Emailing Is Losing Its Edge and How to Adapt
As spam filters grows, recipients become more guarded. Effectiveness of cold emails as a prospecting channel declines. Explore why and how to combat this trend.
Best AI Email Marketing Tools to Automate Email in 2024
We rank our favorite AI Email Marketing Tools, discuss how to evaluate these technologies & offer insights into leveraging AI for enhanced marketing strategies.
