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The Buyer’s Remorse of Intent Data: Why Expectations are Rarely Met
Many companies experience buyer's remorse with 6Sense as its intent data often fails to deliver reliable, high-ROI sales opportunities.
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The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity S...
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Rebuild or Start From Scratch: A CRO grapples with Data Integrity
Inheriting a subpar CRM system often leads to fragmented data due to siloed efforts; rather than attempting to salvage flawed data, conducting a regression analysis on past success...
Guide
Best Practices for Managing Parent-Child Relationships in Salesforce
Managing parent-child relationships in Salesforce requires leveraging account hierarchy, role hierarchy, and territory management to prevent ownership conflicts, enhance collaborat...
Contact-Level Technographics: The Missing Link in ABM for Engineering and Developer-Focused Sales
Contact-level technographics revolutionize ABM for technical sales by identifying 60 million engineers and developers, mapping their expertise through GitHub, LinkedIn, Stack Overf...
Guide
The Email Deluge and the Revival of Real Connection
AI is killing email marketing and Live in Person Events are so Back.
Live Event Marketing is Back: How ABM is Supercharging ROI
Live event marketing is making a powerful comeback, with brands like AWS, Salesforce, and Workday using ABM strategies to maximize attendance, engage high-intent buyers, and drive ...
The Evolution of Sales Tools: Why Tags Are the Next Step in B2B Targeting
Tagging is the next evolution of B2B sales intelligence, moving beyond static job titles to identify real decision-makers and influencers based on expertise, engagement, and indust...
Article
Unlocking the Franchise Opportunity: How Revenue Operations Can Tackle the Challenges of Selling to Franchisors and Franchisees
Selling to franchise networks presents a massive opportunity for multi-location deals but also significant challenges in data fragmentation and entity resolution, requiring AI-powe...
The Law of Sales Activity is Broken: Welcome to the Age of Sales Focus
The shift from activity-driven to focus-driven sales KPIs emphasizes quality over quantity, prioritizing intentional, outcome-oriented work to drive better results and improve both...
Clay’s Billion-Dollar Valuation: Hype or the Future of the Data Space
Despite Clay's impressive growth and partnerships, its $1.25B valuation on $30M ARR raises serious doubts about sustainability, drawing parallels to past overhyped tech valuations ...
