Guide
How to build a User Persona
In this piece we explore some helpful tips to crafting user personas and why it matters when building revenue.
Resources & Insights
Discover the latest news, tips and Go to Market strategies from LeadGenius.
Featured Article
The AI 1000
The AI 1000 cuts through the hype to spotlight the engineers, scientists, and architects quietly shaping the future with code, not content.
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Article
Finding high value SMB's through Advertising data
Analyzing advertising data uncovers SMBs' digital footprints and preferences, guiding targeted DM outreach & social selling strategies across optimal platforms.
Article
Bridging the Gap in SLED Contact Data
Why are government contacts so difficult to find and what tools exists to build data on the public sector
Article
Revolutionizing SDR Efficiency: The Impact of AI and Centralized Data Gathering
This article discusses SDRs role in sales strategy, inefficiencies in the research process & centralized data gathering to boost productivity & lead generation.
LeadGenius Achieves Microsoft SSPA Compliance: A Milestone in Security and Privacy Excellence
LeadGenius is now Microsoft SSPA compliant, underscoring commitment to top data protection standards. Your trusted partner for global & vertical-specific needs.
Guide
Calculating ROI on your Data Spend
Explore ROI calculation from data and analytics, benefits like cost reduction, revenue growth and strategic advantages. Advocate in-house data curation for ROI.
The Problem with SMBs: Navigating the Complex Landscape to Uncover Hidden Gems
SMBs pose challenges for marketers and sales professionals due to price sensitivity, online presence, higher churn rates, making it difficult to engage & retain
The Rise of Salesforce and what comes next
Establishing SDR teams & cold email campaigns, known as Predictable Revenue 1.0, were pivotal in Salesforce's rise. AI & Account-Based Marketing are now central
Guide
7 Critical Factors in Evaluating a Data Provider
Choosing right data provider for GTM team is crucial, emphasizing methods & insights for high-quality data that fuels strategic decisions & competitive benefits
Guide
Call Coaching and AI Tools: Elevating Sales Teams Beyond the Basics
Let's walk through the current state of call coaching and how AI is playing a important role in improving the feedback loop.
