Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Guide

Best Practices for Managing Parent-Child Relationships in Salesforce

Managing parent-child relationships in Salesforce requires leveraging account hierarchy, role hierarchy, and territory management to prevent ownership conflicts, enhance collaborat...
LPG Strategy

Contact-Level Technographics: The Missing Link in ABM for Engineering and Developer-Focused Sales

Contact-level technographics revolutionize ABM for technical sales by identifying 60 million engineers and developers, mapping their expertise through GitHub, LinkedIn, Stack Overf...
LPG Strategy
Guide

The Email Deluge and the Revival of Real Connection

AI is killing email marketing and Live in Person Events are so Back.
LPG Strategy

Live Event Marketing is Back: How ABM is Supercharging ROI

Live event marketing is making a powerful comeback, with brands like AWS, Salesforce, and Workday using ABM strategies to maximize attendance, engage high-intent buyers, and drive ...
LPG Strategy

The Evolution of Sales Tools: Why Tags Are the Next Step in B2B Targeting

Tagging is the next evolution of B2B sales intelligence, moving beyond static job titles to identify real decision-makers and influencers based on expertise, engagement, and indust...
LPG Strategy
Article

Unlocking the Franchise Opportunity: How Revenue Operations Can Tackle the Challenges of Selling to Franchisors and Franchisees

Selling to franchise networks presents a massive opportunity for multi-location deals but also significant challenges in data fragmentation and entity resolution, requiring AI-powe...
LPG Strategy

The Law of Sales Activity is Broken: Welcome to the Age of Sales Focus

The shift from activity-driven to focus-driven sales KPIs emphasizes quality over quantity, prioritizing intentional, outcome-oriented work to drive better results and improve both...
LPG Strategy

Clay’s Billion-Dollar Valuation: Hype or the Future of the Data Space

Despite Clay's impressive growth and partnerships, its $1.25B valuation on $30M ARR raises serious doubts about sustainability, drawing parallels to past overhyped tech valuations ...
LPG Strategy
Guide

The Shift from Vague Maps to Precision Navigation: Why Contact-Level Intent is the Future of B2B Data

Moving from account-level intent to contact-level intent is like upgrading from a vague treasure map to a GPS-guided hunt—B2B teams finally know who to target and why, instead of j...
LPG Strategy
Article

Unlocking the Potential of Contact-Level Technographics and Expertise Mapping for Engineering and Developer-Focused Sales

Contact-level technographics and expertise mapping redefine how organizations selling to engineers and developers identify, score, and prioritize accounts by revealing the true dep...