The Problem with SMBs: Navigating the Complex Landscape to Uncover Hidden Gems
SMBs pose challenges for marketers and sales professionals due to price sensitivity, online presence, higher churn rates, making it difficult to engage & retain
Resources & Insights
Discover the latest news, tips and Go to Market strategies from LeadGenius.
Featured Article
The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity Score to help teams fix what they can’t see.
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The Rise of Salesforce and what comes next
Establishing SDR teams & cold email campaigns, known as Predictable Revenue 1.0, were pivotal in Salesforce's rise. AI & Account-Based Marketing are now central
Guide
7 Critical Factors in Evaluating a Data Provider
Choosing right data provider for GTM team is crucial, emphasizing methods & insights for high-quality data that fuels strategic decisions & competitive benefits
Guide
Call Coaching and AI Tools: Elevating Sales Teams Beyond the Basics
Let's walk through the current state of call coaching and how AI is playing a important role in improving the feedback loop.
Article
Autopsy of a Unicorn: How Hopin Could Have Used a Custom Data Strategy to Avoid Catastrophe
Learn how Hopin can use custom data strategies, including intent data & strategic partnerships, to enhance its position & success in the virtual event industry.
The Death of Bant
In this article we explore why BANT is no longer a viable qualification methodology and what is takings its place.
Article
Unpacking Zoominfo's Most Recent Court Ruling and the Downstream Impacts
ZoomInfo case is a watershed moment in data privacy dialogue. Intersection of data innovation, & privacy will remain a battleground, with regulations like CCPA.
Article
Target America's Booming SMBs: A Roadmap for Enhanced Sales Strategies
Targeting American SMB? Data is key. Headcount insights insights highlight ripe companies for outreach. AI & LLMs enable precise strategies for growth prospects
Data Madness 2024: The Ultimate B2B Data Provider Showdown
We analyze the #1 seeds, Cinderellas, and Potential Upsets in the data space in a March Madness themed article.
How Data Is Being Used To Go Small & Niche Right Now
The Sales Evangelist Podcast's Host, Donald Kelly, chats with Derek Rahn about current sales data trends & need for sellers to niche down within their industry.
