Resources & Insights

Explore ROI calculation from data and analytics, benefits like cost reduction, revenue growth and strategic advantages. Advocate in-house data curation for ROI.

SMBs pose challenges for marketers and sales professionals due to price sensitivity, online presence, higher churn rates, making it difficult to engage & retain

Establishing SDR teams & cold email campaigns, known as Predictable Revenue 1.0, were pivotal in Salesforce's rise. AI & Account-Based Marketing are now central

Choosing right data provider for GTM team is crucial, emphasizing methods & insights for high-quality data that fuels strategic decisions & competitive benefits

Let's walk through the current state of call coaching and how AI is playing a important role in improving the feedback loop.

Learn how Hopin can use custom data strategies, including intent data & strategic partnerships, to enhance its position & success in the virtual event industry.

In this article we explore why BANT is no longer a viable qualification methodology and what is takings its place.

ZoomInfo case is a watershed moment in data privacy dialogue. Intersection of data innovation, & privacy will remain a battleground, with regulations like CCPA.

Targeting American SMB? Data is key. Headcount insights insights highlight ripe companies for outreach. AI & LLMs enable precise strategies for growth prospects

We analyze the #1 seeds, Cinderellas, and Potential Upsets in the data space in a March Madness themed article.