Paycor case study: Without LeadGenius our direct mail campaigns would have landed flat on their face.

Steven Wadsworth, Principal Sales Data Analyst

Results at a Glance

How Paycor verified 15,000 direct mail contacts with LeadGenius, reaching a 95% delivery rate and saving $160K+ in returns.

95%
successful delivery rate
209%
sales opportunity generation
$160K+
saved in return shipping and restocking

What We Did

Paycor’s direct mail campaigns were inefficient and expensive with bulk contact data that resulted in a 75% deliverability rate. Managing the direct mail program was time consuming and failed to deliver an increase in sales pipeline.

LeadGenius found and verified each contact, reviewing 15,000 contacts and updating over 55,000 data points, determining job changes and office address location even when the contact worked remotely.

The Result

95% successful delivery rate
209% sales opportunity generation
$160K+ saved in return shipping/restocking

Case Studies

More Results

“We spent 30 days with LeadGenius and got 95 qualified leads and 6 customers.”
Head of ABM and Business Development
- 95 fully qualified leads
- Verified titles, firmographics and solution interest
- $640K pipeline from 11 opportunities in 60 days
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“Intercom’s global sales team has saved 3,714 hours.”
David Carr | Intercom’s Head of Sales Operations
- 28% better rep efficiency
- 3,714 hours saved across 6,895 enriched accounts
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“LeadGenius completely changed the way we clean inbound leads.”
Program Manager, Google EDU
- 62% more contact-to-account coverage
- 29% better MQL to SQL rates
- Millions of influencers found in US school districts
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“LeadGenius has helped many clients target small businesses.”
Head of Sales
- Franchisee lists grouped by ownership for ABM
- 38% higher outbound success rate
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“LeadGenius’ Data Ops Teams have been a critical partner for us.”
Erik Taylor | Business Dev Manager at FinancialForce
- $1.5M+ in sales-accepted pipeline
- Direct dials that closed one of its largest deals
- 18 additional early-stage opportunities
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“Their results are phenomenal, and they take pride in their results.”
Amanda Knowlton, Senior Business Analyst, Sales Ops
- Contact data with 85%+ accuracy
- Manual rechecks cut wasted spend on bad prospects
- Better targeting, efficiency and ROI
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“LeadGenius is our favorite data provider.”
David Yates | Head of Sales Ops
- 35,000 net new accounts
- 73% enrichment rate
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“LeadGenius sourced our unique account fit attributes.”
- 35% of contacts identified as having left the account
- Better account ID and new scoring insights
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“You’ve made the sellers very happy, which makes me very happy.”
Global Director, Account Based GTM Strategies (ABM/ABX)
- 4,521 records delivered
- 35% of contacts identified as having left the account
- Increase upsell and cross-sell opportunities
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“There’s no more guesswork and ambiguity involved in where opportunity lies.”
Rafael Nobre - Amazon Marketplace LATAM
- Target SMB e-commerce companies with precision
- Allocate resources without the guesswork
- Reach more sellers across LATAM e-commerce
View Case Study: Amazon Marketplace LATAM
“LeadGenius has been a great partner.”
John Kelly | Head of Sales at eBay
- Over 1 million Amazon sellers identified
- 3x new seller creation vs. baseline
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“These Insights… revealed accounts with higher spend and lower overall risk.”
Commercial Data Business Director
- 2x increase in bookings
- Higher month-to-month spend
- Significantly lower default risk
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“I’ve never found anyone as good as LeadGenius.”
Global New Business Lead
- New logos closed in as little as 14 days
- Key personas added to high-value accounts
- 190x ROI and massive pipeline growth
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“Which businesses are located close enough to our fiber lines… was a big problem before LeadGenius.”
VP of Marketing Ops
- About 40% more businesses in target fiber territories
- Better contact coverage on known and new accounts
- First names and personalization for direct mail
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“LeadGenius sourced our unique account fit attributes.”
Global Director, Account Based GTM Strategies (ABM/ABX)
- 9x ROI on LeadGenius investment
- Fuller buying committee coverage
- 150% increase in closed-won opportunities
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“I have never worked with a third-party vendor that was so easy to get along with.”
Jackie Siegel | Sales Operations and Demand Generation Manager
- Grew B2B customer base 5x
- Enterprise success led to acquisition by Square
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“We are able to find influencers to match each one of our product lines.”
Head of Influencer Marketing
- Delivered over 100,000 influencers
- Directly generated over $500K in first six months
View Case Study: Social Influencer
“Our meeting conversion with LeadGenius is roughly 35–40%.”
Christopher Marshall, Account Based Marketing at Snowflake
- 3x as many meetings as the traditional outbound motion
- 35-40% meeting conversion rate
View Case Study: Snowflake
“Before LG we spent the first two weeks of every quarter mapping contacts.”
Director of Corporate Marketing
- 10 days of AE research saved per rep each quarter
- Better data on 80% of named accounts
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“LeadGenius has helped large companies identify payment processing and POS systems.”
Head of Business Development
- 80% less SDR time spent prospecting
- 365,000 quick service restaurants with contacts
- 250% higher positive response rates
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“A critical partner in making our LATAM sales efforts extremely successful.”
Ricardo Martinez | Director, Sales Strategy LATAM
- 100% sales focus on verified target merchants
- $3M in opportunities in the first 90 days
- 220% of quota in Brazil in first year
View Case Study: PayPal
“LeadGenius is a highly efficient extension of our sales team.”
John Livett | Sales Manager
- $60K data savings in the first year
- Scaled team from 1 to 12 sales reps
View Case Study: Signifyd