WHAT WE DID
Autodesk’s marketing team struggled to create a consistent 360 view of key accounts. Disparate data solutions were inconsistent and lacked coverage of the key personas at each account.
LeadGenius helped centralize and unify data across solutions into a consolidated view for each rep, delivered weekly. All accounts were enriched with key personas and up-to-date contact details.
- 4,521 Records delivered
- 35% of contacts identified as left the account
- Increase upsell and cross sell opportunities
- Improve response rates