The Advertising team at Microsoft was looking for an answer to a growing need for higher quality data that would help them solve several unique challenges:

  • Identify new decision makers in order to reactivate inactive user accounts.
  • Prioritize accounts based on their spend on competitive solutions.
  • Identify new customers by targeting existing accounts’ competitors.
  • Equip the Account Executive team with the LeadGenius Extension, allowing them to spend less time researching prospects, and spend more time selling to them.


  • Accelerated sales pipeline . New logos were closed as quickly as 14 days of data deliveries
  • Increased coverage. High value target accounts were enriched with key personas that were previously missing.
  • 190x ROI. Effective sales strategies supplemented with bespoke data leading to massive pipeline growth.