TAM Analysis, Account Prioritization, Sales Efficiency


PayPal needed to understand its e-commerce merchant TAM in Latin America to help drive its ABS strategy in this new market. Once identified, PayPal wished to prioritize accounts based on potential value, then enrich with key decision makers.

LeadGenius data teams based in LATAM analyzed target regions and prioritize target merchants by revenue potential, GPV and other custom data points defined by PayPal. Decision makers and full buying committees were sourced with complete contact and location details, empowering sales reps to spend more time selling & closing.


  • 100% sales focus on verified and prioritized target merchants
  • $3M in opportunities in the first 90 days
  • 220% of quota in Brazil in first year