Learn How to Drive Revenue with Smarter Data

Explore articles, guides, and customer stories to learn how top B2B teams use LeadGenius for better targeting, engagement, and results

The Audience Layer Is Eating Ad Tech

Publicis just paid $2.2 billion for LiveRamp. The platforms are quietly losing the most important real estate in advertising, and most B2B marketers have not noticed yet.

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Have You Turned Your Sales Team Into Data Janitors?

Exploring have you turned your sales team into data janitors? Investing in sales enablement tech is common. LeadGenius emphasizes quality data, and boosting ROI

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How a Recent Data Audit Revived 14,021 "Lost" Contacts into Revenue-Driving Opportunities

A recent data audit of an acquired contact list revealed that 93% of contacts had moved roles, highlighting the critical need for regular data hygiene to turn outdated contacts into new revenue opportunities.

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Hitting the Bullseye in Sales and Marketing: The Art of Precision Targeting

Why segmentation and precision in audience creation are the most important attributes of a modern GTM motion

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Google's next big acquisition?

How does Google Diversify from here? Buying a market-leading Marketing Automation Software, & Customer Relationship Management platform might be the right move.

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Global data must be regionally tuned to drives results

Global leaders like PayPal, Google, and Indeed rely on LeadGenius for international data coverage that goes far beyond static databases. By leveraging a network of researchers in 37 countries and combining real-time AI-driven data curation with regional expertise, LeadGenius helps companies navigate complex privacy laws, cultural nuances, and local data sources to target the right accounts with precision.

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Good, Fast, Inexpensive: Breaking the Trade-Off in B2B Data

The classic tradeoff of good, fast and cheap has plagued marketing and data dependent teams for decades. Finally we have a solution to this age old data quagmire.

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Google Finally Made a Decision on Cookie Deprecation. Here's What It Means for Your Business

Why did Google backtrack on eliminating cookies, and what does it mean for the marketing world?

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From MQLs to Meetings: How Microsoft Partners Are Modernizing Sales Outreach

It’s not enough to get someone with the right job title to download a white paper. That’s not an MQL. We need to know their context, their challenges, and where they are in their journey. That’s how we increase meeting rates and build pipeline.

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Gated vs Ungated Content: the battle goes on

With new tools coming to market, we revisit an old battle of whether to gate or not gate helpful content.

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Going Down Market in 2024? You're not alone.

AWS and Google are focusing on down market sales. As reported by SiliconANGLE, Google Cloud, the strategy involves a major reshuffle within its go-to-market org

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From RainKing to DiscoverOrg to ZoomInfo laying off 3%

Exploring: from RainKing to DiscoverOrg to ZoomInfo laying off 3%, The evolution, and current state of b2b data enrichment. LeadGenius define current dynamics.

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Saas: How B2B Data Follows the same Evolution as Technology

Exploring from horizontal to vertical saas how b2b data follows the same evolution as technology. Transformative journey from broad to niche. Evolution in SaaS.

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Finding high value SMB's through Advertising data

Analyzing advertising data uncovers SMBs' digital footprints and preferences, guiding targeted DM outreach & social selling strategies across optimal platforms.

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From AI Fatigue to Face Time: Why the Future of B2B Personalization Is Physical

AI outreach is getting tuned out — the real edge in B2B now comes from location-aware, in-person engagement strategies like roadshows, direct mail, and onsite meetings powered by contact-level intelligence.

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From CloudAscent to Contact Activation

Want to turn your CloudAscent accounts into actual conversations this quarter? We’ll show you how to do it—with your existing content and Microsoft funds.

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From Growth at All Costs to Sustainable Growth Within

Are we seeing the end of the "growth at all costs" model within the SaaS world?

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Forget TAM, Focus on Market Segmentation: A Shift in Startup Strategy

Shifting focus from Total Addressable Market to market segmentation helps startups better serve customer needs, aligning with evolving markets for true success.

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Forget PayPal, the real fintech mafia might be from Square

Square has quietly emerged as one of the most impactful unofficial incubators of the last 15 years, fostering a culture of innovation, empowering entrepreneurs, and giving rise to an influential network of alumni reshaping industries across the globe.

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Executing Permission Pass Data with LeadGenius: A Comprehensive Guide

LeadGenius boosts digital marketing with privacy-compliant contact management and permission pass campaigns. See why it is invaluable in global data compliance.

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Evolution of B2B Data and Why Marketers Need Personalized Data

Evolution of b2b data and why marketers need personalized data. B2B data evolution is marked by personalized insights. analog to automated marketing strategies.

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Find and Fill Your Revenue Pipeline With Nothing But Your ICP

Find and Fill Your Revenue Pipeline With Nothing But Your ICP. Strategic blueprint targeting with precision built on a data-driven matrix of company attributes

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Evaluating Direct Dial Providers, Tips, Tricks, and Traps

In today's competitive B2B sales environment, evaluating direct dial providers requires a structured approach focused on accuracy, coverage, and cost-efficiency. This guide outlines seven essential steps to effectively assess provider.

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Failure to Launch: Understanding the Metrics That Matter in a PLG Strategy

Explore how engagement metrics, performance marketing & data enrichment drive Product-Led Growth, enhancing UX, boosting conversions & optimizing SaaS marketing

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Enhance Sales and Convert More Customers with Storytelling

Explore the power of narrative in marketing and sales. Discover effective storytelling techniques to enhance sales.

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Enhancing eCommerce and Payments Strategies with LeadGenius and Enigma

‍Unlocking the Power of Transaction Data with World-Class Entity Resolution and Bespoke Contact Data

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DiscoverOrg and ZoomInfo: Industry Thoughts from Two Data Wonks

Exploring discoverorg and zoominfo: industry thoughts from two data wonks. Prayag Narula and Mark Godley, our vocal leaders, share unfiltered opinions. insights

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Deploy Winning Game Plan Data Coaches, Playbooks, Data Plays

Exploring deploy winning game plan data coaches, playbooks, data plays. Super Bowl showcased defensive talent, Belichick's coaching clinic & McVay's innovation.

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Did Elon Musk's layoffs fuel a new Twitter Mafia?

Exploring did elon musk's layoffs fuel a new twitter mafia? After Elon Musk's tumultuous takeover, Twitter faced layoffs and resignations, and sparking exodus..

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Decrease Your Cost Per Acquisition (CPA) on Unqualified Leads

Optimize sales efficiency! Decrease your cost per acquisition(cpa) on unqualified leads. Learn to swiftly & accurately qualify leads, Focus on potential buyers.

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Databricks Didn’t Just Buy Neon for the Tech — They Bought the Talent

Databricks’ acquisition of Neon wasn’t just a play for serverless Postgres tech — it was a calculated acqui-hire of elite engineering talent, and contact-level technographics reveal exactly why.

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Data Madness 2024: The Ultimate B2B Data Provider Showdown

We analyze the #1 seeds, Cinderellas, and Potential Upsets in the data space in a March Madness themed article.

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Decoding B2B Lead Generation: A Comprehensive Modern Outlook

Exploring decoding B2B Lead Generation: A Comprehensive Modern Outlook. Despite 78% having strategies, only 17% are satisfied, highlighting unclear expectations

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Data Privacy and Compliance: how to approach GDPR and LGPD

Permission Pass advances in aligning marketing strategies with data privacy standards and offering a method to engage audience responsibly while following GDPR.

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Data Precision and Why it's the Cornerstone of B2B Lead Generation

Data Precision and Why it's the Cornerstone of B2B Lead Generation. In the dynamic realm of B2B SaaS, data reigns supreme as the key currency, shape strategies.

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Customer Retention is Mandatory For Fueling True Sustainable Growth in B2B SaaS

Exploring customer Retention Mandatory- Sustainable Growth in B2B SaaS, linchpin for revenue, and the vital role of custom B2B data sets in building strategies.

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Cookieless Marketing: What You Need to Know

Navigate the future of marketing! Explore the essentials of cookieless marketing with LeadGenius. Stay informed and adapt to the evolving landscape. Learn more.

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Data Hygiene: The Backbone of Effective Marketing in the Age of Email Restrictions

The article elaborate importance of maintaining data hygiene in CRM & MAS systems, job mobility, data management, marketing efforts, and email spam restrictions

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Data Is the Force Multiplier of Your ABM Strategy

Exploring data is the force multiplier of your ABM strategy. Just as military operations rely on key intel, ABM strategies need quality, actionable data success

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Contact-Level Technographics: The Missing Link in ABM for Engineering and Developer-Focused Sales

Contact-level technographics revolutionize ABM for technical sales by identifying 60 million engineers and developers, mapping their expertise through GitHub, LinkedIn, Stack Overflow, and Kaggle, and enabling hyper-personalized engagement based on real-world coding activity.

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Contact Behavioral Intelligence: The Quiet Layer That Could Redefine How We Sell

Contact Behavioral Intelligence is the real-time layer that bridges static enrichment with active buyer intent, helping GTM teams engage leads based on behavior, timing, and motion—not just fit.

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Culinary Secrets for a Robust Sales Strategy: Combatting Data Decay with a Master Chef’s Precision

Explore B2B sales strategy in Culinary Secrets for a Robust Sales Strategy, tackling data decay. Learn how audits, validation tools & ownership boost CRM leads.

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Clay's Valuation: A Closer Look Behind the Hype

Clay’s $1.3B valuation is a testament to their GTM brilliance, leveraging focused ICP targeting, community-driven growth, and product-led strategies to achieve explosive revenue growth. However, reliance on low-margin, pass-through revenue and episodic use cases raises significant questions about the sustainability and scalability of their business model, suggesting their valuation may be driven more by market hype than fundamentals.

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Consolidating tech stacks increases roi

How to consolidate tech stack while increasing ROI. The Convergence of Marketing and Sales:Tech Stack for Enhanced Efficiency, Impact, challenges and strategies

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Competitive Displacement: The Future of Marketing and Sales is Here

Exploring competitive displacement: the future of marketing and sales is here. Using strategic B2B data for smarter marketing campaigns. Stay ahead in the game!

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Common Mistakes GTM Teams Make in the Modern Era of Signal Selling and Account Segmentation

This article explores common mistakes made by GTM teams in the modern era of signal selling and account segmentation, highlighting the importance of real-time data, precise targeting, team alignment, and personalized messaging to improve sales and marketing effectiveness.

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Cold Outbound Faces an Existential Moment: The Future of Sales Outreach

Are we looking at the end of the predictable revenue era in cold outbound? Delve into the future of sales outreach as cold outbound faces an existential moment.

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Cold email isn’t dead. But the way we’ve been using it should be.

Cold email isn’t dead, but in a world of smarter buyers and stricter filters, success now demands hyper-targeted signals, clean data, and messaging that earns attention—not automation that demands it.

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Clay Raised $100M — But It’s Not a Data Platform Anymore (And That’s the Catch)

Clay’s $100M fundraise signals a shift from data provider to GTM automation marketplace — but with rising complexity, hidden costs, and better workflow alternatives like n8n, the real ROI remains questionable.

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Clari + Salesloft: Consolidation Without Reinvention

Clari’s merger with Salesloft feels less like the birth of a “revenue AI powerhouse” and more like bolting two struggling engines together and calling it a Tesla.

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Clay’s Billion-Dollar Valuation: Hype or the Future of the Data Space

Despite Clay's impressive growth and partnerships, its $1.25B valuation on $30M ARR raises serious doubts about sustainability, drawing parallels to past overhyped tech valuations like Hopin.

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Clay: The $500M Tool Few Will Ever Master

While Clay has achieved a $500 million valuation and is celebrated for its potential, its complexity makes it nearly impossible for the average user to master without specialized skills or the aid of costly agencies, leaving many unable to fully leverage its capabilities.

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Celebrating HubSpot's 18th Birthday: The CRM Titan on the Rise

As Hubspot becomes and Adult, we look back on the 18 years that formed this emerging Titan in the Revenue space and what's ahead.

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Calculating ROI on your Data Spend

Explore ROI calculation from data and analytics, benefits like cost reduction, revenue growth and strategic advantages. Advocate in-house data curation for ROI.

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Call Coaching and AI Tools: Elevating Sales Teams Beyond the Basics

Let's walk through the current state of call coaching and how AI is playing a important role in improving the feedback loop.

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Bridging the Gap in SLED Contact Data

Why are government contacts so difficult to find and what tools exists to build data on the public sector

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Beyond the Static: How Real-Time Data is Disrupting the Sales Intelligence Status Quo

The future of sales intelligence lies in embracing real-time, curated data tailored to specific needs, moving away from static prebuilt databases that lack nuance and personalization.

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Bespoke Contact Curation for Maximum Coverage, Accuracy, and Actionability

High-performing GTM teams are ditching static data providers and turning to LeadGenius for real-time, curated contact intelligence—fueling global ABM campaigns, improving personalization, and driving higher conversions through precise, use-case-specific data orchestration.

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Best AI Email Marketing Tools to Automate Email in 2024

We rank our favorite AI Email Marketing Tools, discuss how to evaluate these technologies & offer insights into leveraging AI for enhanced marketing strategies.

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B2B Sales Velocity Equation For Rapid Growth

In the dynamic B2B Sales Velocity Equation For Rapid Growth. Sales Velocity emerges as a pivotal metric, powering a 20% annual growth boost customer preferences

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Benefits of real-time market data

Learn how AI is transforming data accessibility, providing real-time insights & revolutionizing model creation for better decision-making & business performance

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B2B Solar Lead Generation: 11 Critical Data Point Must Haves

B2B Solar Lead Generation: 11 Critical Data Point Must Haves. Satellite imaging, AI, and Google Earth, targeting commercial spaces with 600+ sq ft sun exposure.

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B2B Data Music - LeadGenius

Exploring B2B Data Music. Who says Data can't be cool. Check out some custom music by our own BDR Stevan Colin on why Custom data here to stay with LeadGenius..

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B2B SaaS Success with Sales Automation and Lead Nurturing

B2B SaaS Success with Sales Automation and Lead Nurturing. Discover how LeadGenius custom data sets and predictive intent signals can unlock success for company

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B2B Data: Scarcity, Abundance to Blindness and What’s Next

Exploring b2b data: scarcity, abundance to blindness and what’s next. Join Mark Godley Theresa Kushner in dynamic discussion covering GDPR, Cambridge Analytics.

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B2B Account-Based Marketing for SaaS Growth by Harnessing Precise Data

Boost B2B Account-Based Marketing for SaaS Growth by Harnessing Precise Data. Utilize precise data & buying intent signals for unparalleled success. Learn more.

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B2B Lead Generation Fundamentals to Drive Larger Revenue Pipelines

Empower B2B Lead Generation Fundamentals to Drive Larger Revenue Pipelines. Master lead generation fundamentals for sustainable growth and elevate your strategy

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Announcing LeadGenius Social Follower Monitoring

LeadGenius announces Social Follower Monitoring, a tool that provides instant, accurate social media insights, including social handles, follower counts, and like counts for platforms such as TikTok, YouTube, Facebook, Instagram, X (formerly Twitter), Snapchat, and Crunchbase.

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Autopsy of a Unicorn: How Hopin Could Have Used a Custom Data Strategy to Avoid Catastrophe

Learn how Hopin can use custom data strategies, including intent data & strategic partnerships, to enhance its position & success in the virtual event industry.

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Are Your Sales Reps Still Panning For Gold?

Are your sales reps still panning for gold? Evolve like the early gold prospectors. As list products commoditize, witness consolidation. New era of efficiency

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AI Technology Brief: Harnessing Signal Data on SMBs Globally

See how LLM are being used to find insights on millions of SMBs around the world. LeadGenius, at the forefront of AI technology, uncover compelling signal data

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Amazon Virtual Workshop

Work at Amazon and need contact or account data to make your revenue engine achieve new heights? Check out this workshop with Amazon Marketing Managers where w dive into their transformational success stories using LeadGenius.

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AI & Knowledge Graphs: Outperforming Traditional Firmographics for Superior Customer Engagement

AI & Knowledge Graphs outperforming-traditional: Firmographics for superior Customer Engagement. Essential in B2B SaaS, refine strategies and ensuring marketing

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A 5-Step Guide to Achieving Sales and Marketing Alignment

Learn how to align your sales & marketing teams for better results, increased efficiency, and happier customers with our expert guidance & practical strategies.

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7 Critical Factors in Evaluating a Data Provider

Choosing right data provider for GTM team is crucial, emphasizing methods & insights for high-quality data that fuels strategic decisions & competitive benefits

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Accepting Personal Email Addresses Might be the Key to PLG Success

In 2024, several SaaS companies, including Perplexity AI, Sakana AI, and Clay.com, secured significant funding, showcasing the sector's robust growth and innovation. The article also highlights how Product-Led Growth (PLG) strategies, such as offering freemium models and allowing personal email sign-ups, effectively drive user acquisition, build customer confidence, and scale revenue, with companies like Slack, Canva, and Miro exemplifying these successes.

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6 Ways Customer Segmentation is Changing Sales Prospecting

Transform your sales prospecting with 6 Ways customer Segmentation is Changing Sales Prospecting! Scale up without losing the personal touch. Optimize, iterate.

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3rd-Party Intent Data: A Broken Promise or Just the Wrong Lens?

Like a fortune teller at your local carnival, 3rd party intent data providers deserve some scrutiny. We examine the overhyped promises of third-party intent data platforms and look for alternatives.

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How LeadGenius Tagger Can Expand Relevant Contacts Inside Accounts by Over 20%

Learn how LeadGenius Tagger can boost relevant contact coverage inside accounts by over 20% by identifying key individuals based on skills, certifications, and experience rather than relying solely on job titles.

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How LeadGenius Identifies Value Added Resellers (VARs) and Channel Partners for Tech Giants

This article provides a detailed overview of the challenges & solutions in identifying VARs & channel partners, addressing sales, rev ops & marketing audiences.

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How Contact-Level Technographics Are Supercharging Inbound ABM Strategies

Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought into the deal.

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How Account Monitoring with LeadGenius Drove Success for a Major Commercial Bank

Learn how account Monitoring with LeadGenius Drove Success! Elevate your commercial bank strategy with real-time insights, informed decisions. Innovate today!!!

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Guide to Data Privacy Laws: Compliance for AE's and SDRs

Struggling with concerns over data privacy and who you can and cannot call? Check out this guide on best practices within specific regions.

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Data Madness 2025: The B2B Bracket Showdown You Didn’t Know You Needed (But Absolutely Do) 🏀

Forget college hoops — the real bracket battle this March is in the world of B2B contact and signal data, where 64 vendors face off to win the hearts (and budgets) of modern go-to-market (GTM) teams. The field is divided into four mission-critical data categories, each representing a key pillar of GTM strategy:

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Decoding the B2B Buying Process: Navigating Through the Organizational Chart

Exploring decoding B2B Buying: Navigating the Organizational Chart, understand the complex buying journey is crucial Reports show 83% of buyers expect proactive

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Beyond TAM: The Depth Advantage in Modern Go-To-Market Strategy

Total Addressable Market shows how wide the ocean is, but Total Depth of Market reveals how deep it goes—highlighting untapped opportunity within your best accounts that’s often more valuable than chasing new logos.

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Beyond the Title: How Engineer Skills & Contact Technographics Are Changing the Game for GTM Teams

By mapping engineers with skills like Airflow, ETL, and Data Engineering, a leading SaaS company redefined its TAM and tripled pipeline by targeting accounts with real technical readiness—not just impressive job titles.

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Beyond Standard Technographics: The New Frontier of Account-Based Marketing

Most GTM teams think they know what their target accounts are using. But the truth is: traditional technographics only give you the tip of the iceberg.

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Beyond LinkedIn: How LeadGenius Unlocks the Full Potential of B2B Data

Build business. Harnessing the Power of 400 Billion Web Resources. LeadGenius stands at the forefront of the expansive universe of B2B data sourcing, LinkedIn.

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Best Practices for Managing Parent-Child Relationships in Salesforce

Managing parent-child relationships in Salesforce requires leveraging account hierarchy, role hierarchy, and territory management to prevent ownership conflicts, enhance collaboration, and ensure data integrity across different market tiers.

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AI LLM’s: The X-Factor Innovation Unlocking the SMB Market for the Financial Services Sector

AI, LLMs and ML are revolutionizing how financial & insurance sectors engage with SMB market, enhance lead-to-customer conversion & secure competitive advantage

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10 Latin American Startups to Watch in 2024

Exploring 10 latin american startups to watch in 2024 for innovation & impact. The rising stars reshaping industries & rewriting the region's economic narrative

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Achieving 60%+ Match Rates: Enriching Generic Emails with LeadGenius

Follow this step by step guide to building more pipeline from forgotten personal emails form submissions.

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5 Factors for Successful Sales Follow Ups

Exploring 5 factors for successful sales follow ups. Improve Your Sales Follow-Up and Close More Sales With Growth Automation. Download Flow LeadGenius Today!

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10-Step Guide to Executing Data Vendor Consolidation

Exploring 10-step guide to executing data vendor consolidation. Streamline your data strategy & maximize efficiency and quality with LeadGenius expertise now..

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How Data Is Being Used To Go Small & Niche Right Now

The Sales Evangelist Podcast's Host, Donald Kelly, chats with Derek Rahn about current sales data trends & need for sellers to niche down within their industry.

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Driving Business Growth by Crafting Tailored Experiences for Diverse Personas | Interview with Derek Rahn from LeadGenius

Accelerate business growth by tailored experiences for Diverse Personas! Dive into an insightful interview with Derek Rahn from LeadGenius on crafting journeys.

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Webinar: Building Sales Efficiency while Building Pipeline

Exploring webinar: building sales efficiency while building pipeline. Unlock remote sales success! insights on effective pipeline building. The recorded webinar

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Turn Your Cloud Ascent Accounts into Revenue: How Microsoft Partners Are Activating Hidden Buyers

Join us on August 27th at 12:00 EST and turn your Cloud Ascent Accounts into Revenue

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6 Lessons from the collapse of a Unicorn

Hopin's journey reveals the need for startups to adapt beyond initial success, exposing missteps in data utilization, sales strategy & offering various lessons.

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Smiling man with short dark hair and beard wearing a dark shirt against a white background.
By Zeb Couch, LeadGenius CRO

MQL vs MQA: The Real Cost of the Metric War

The independent analysis that ABM vendors (who want to kill MQLs) won’t give you

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By Derek Rahn LeadGenius VP of Demand

Channel Saturation, Creative Architecture, & the Arbitrage Opportunity

A deep analysis of where HRIS advertisers spend, what they say, how their creative works and the structural white space a challenger can own. Based on ad library data covering 40,000+ active creatives across 7 channels and 5 competitors.

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Address Verify

Need to send physical mail to a prospect but not sure where to send it? Use this app.

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CLT Tech Tracker

Analyze any domain for Contact-Level Technographics signals

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How much of your paid media performance is real?

Most B2B paid channels claim credit they did not earn. The Silo Tax is the dollar gap between what your channels report and what actually drove revenue. Answer three questions and find out yours.

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LeadGenius Bulk Data Dictionary

An intuitive, high-performance data dictionary viewer designed to organize, search, and manage complex schema documentation with ease.

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The Paid Media Leakage Scorecard

Fifteen questions that surface where your B2B paid media budget is leaking — before you spend another dollar scaling traffic.

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NAICS/SIC Code Researcher

Instantly identify the NAICS/SIC codes for any business by simply entering their website domain. Our tool analyzes website content to accurately categorize businesses, providing valuable insights for market research and analysis.

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Ad Platform Reach Calculator

Define your Ideal Customer Profile and instantly see estimated match rates, audience reach, and CPM benchmarks across Meta, Google, TikTok, and Reddit.

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AdScope

See where your competitors are running ads. Discover how many creatives they have live, what they're saying — then get a gap analysis showing where you're absent.

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Competitive Ad Intel

AdScope provides competitive ad intelligence for HRIS companies. See where competitors are running ads, analyze their creative and messaging, and identify strategic gaps in your demand generation efforts.

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Global Data Compliance Navigator

A decision tree framework to guide businesses through the complexities of consent models and outreach compliance in new and existing markets.

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Linkedin Reachability Calculator

Discover what percentage of your target audience you can actually reach through LinkedIn advertising—and how much of your budget might be wasted.

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MQL vs MQA Fit Finder

An analytical assessment tool for B2B Marketers and Rev Ops to determine the optimal funnel measurement model—Lead-based, Account-based, Double Funnel, or Opportunity-oriented—based on their specific GTM and operational maturity.

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Client’s Results

Results & Impact Stats

LeadGenius sourced our unique account fit attributes & brought them into our tech stack to create a valuable demand creation engine.

Global Director, Account Based GTM Strategies (ABM/ABX)
9x ROI on LeadGenius investment
More complete buying committee coverage in target accounts
150% increase in closed-won opportunities

"I have never worked with a third-party vendor that was so easy to get along with, 5o friendly, personable and genuinely cared about our success."

Jackie Siegel | Sales Operations and Demand Generation Manager
Grew B2B customer base 5X.
Success in Enterprise Product led to acquisition by Square

"We are able to find influencers to match each one of our product lines with scale that we could never replicate on our own"

Head of Influencer Marketing
Delivered over 100,000 influencers
Directly generated over $3M in first 120 days

LeadGenius was used to generate registrations for the Data Cloud World Tour when other tools were not effective. On the ABM side of things our meeting conversion with LeadGenius is roughly 35-40%, so we are 3x the number off a traditional outbound motion.

Christopher Marshall, Account Based Marketing at Snowflake
3x the number of meetings than the traditional outbound motion
35-40% meeting conversion rate

"Before LG we spent the first two weeks of every quarter mapping contacts to previous user accounts"

Director of Corporate Marketing
Streamlined AE research saving 10 days each quarter per rep
Improved data completeness and accuracy on 80% of named accounts nominated for enrichment

"LeadGenius has helped large companies identify payment processing and POS systems for quick-service restaurants."

Head of Business Development
SDR time spent prospecting was reduced by 80%
365,000 Quick Service Restaurants we identified with Contact Details
250% increase in positive response rates due to scaled personalization

LeadGenius is a critical partner in making our LATAM sales efforts extremely successful.

Ricardo Martinez | Director, Sales Strategy LATAM
100% sales focus on verified and prioritized target merchants
$3M in opportunities in the first 90 days
220% of quota in Brazil in first year

"LeadGenius is a highly efficient extension of our sales team."

John Livett | Sales Manager
$60K data savings in the first year.
Scaled team from 1 to 15 sales reps.

"Without LeadGenius our direct mail campaigns would have landed flat on their face."

Steven Wadsworth, Principal Sales Data Analyst
95% successful delivery rate
209% sales opportunity generation
$160K+ saved in return shipping/restocking

“We spent 18 months generating MQLs and got 20 meetings. We spent 30 days with LeadGenius and got 95 qualified leads and 6 customers. That says it all.”

Head of ABM and Business Development
95 fully qualified Leads (MLs, MILs, MQILs, SLs)
Leads included verified titles, firmographics, and solution interest
11 Opportunities worth $640,000 in pipeline created within 60 days of launch

"Intercom’s global sales team has saved 3,714 hours by having LeadGenius enrich 6,895 accounts with 32,513 contacts"

David Carr | Intercom’s Head of Sales Operations
Improved rep efficiencies by 28%
Saved 3,714 man hours by having LeadGenius enrich 6,895 accounts with 32,513 contacts

"LeadGenius completely changed the way we clean inbound leads and identify prospects"

Program Manager Google EDU
62% increase in their contact to account coverage
Improved MQL to SQL rates by 29%
Identified Millions of Influencers at public school districts across the US

"LeadGenius has helped many clients target small businesses such as hotels, restaurants, gas stations or cafes globally."

Head of Sales
Produced franchisee lists organized by mutual ownership groups for greater territory planning and ABM execution.
Improved outbound success rate by 38% due to better contact coverage and entity resolution.

"LeadGenius’ Data Ops Teams have been a critical partner for us when it comes to our goal of creating a scalable prospecting automation machine."

Erik Taylor | Business Dev Manager at FinancialForce
Generating over $1.5M in sales-accepted pipeline
Providing executive direct dials that resulted in closing one of FinancialForce’s largest new customers
18 additional early-stage opportunities

"Initially, I inherited LeadGenius from a company we acquired. However, after the first meeting with Luka and using the system, there was no doubt in my mind why we kept the company! Their results are phenomenal, and they take pride in their results to ensure all customer expectations are met!"

Amanda Knowlton, Senior Business Analyst, Sales Ops
LeadGenius delivers contact data with 90%+ accuracy, well above industry standards.
Manual rechecks ensured higher accuracy, preventing wasted spend on incorrect prospects.
With cleaner, more accurate data, CDK’s campaigns achieved better targeting, efficiency, and ROI.

"LeadGenius is our favorite data provider."

David Yates | Head of Sales Ops
35,000 net new accounts
73% enrichment rate

"LeadGenius sourced our unique account fit attributes & brought them into our tech stack to create a valuable demand creation engine."

35% of contacts identified as left the account
Vastly improved account ID. Account insights for scoring where none existed before.

"You’ve made the sellers very happy, which makes me very happy."

Global Director, Account Based GTM Strategies (ABM/ABX)
4,521 Records delivered
35% of contacts identified as left the account
Increase upsell and cross sell opportunities

"The platform is intuitive and easy to use, and the account management team is always willing to help, answering questions and sharing best practices, true partners! There’s no more guesswork and ambiguity involved in where opportunity lies or where to allocate resources from a business standpoint."

Rafael Nobre - Amazon Marketplace LATAM
Target SMB e-commerce companies with unprecedented precision.
Allocate resources more effectively, eliminating guesswork.
Foster growth in the LATAM e-commerce ecosystem by connecting with a broader range of sellers.

"We worked with LeadGenius on our targeting strategy, and they helped inform the success of that strategy. LeadGenius has been a great partner."

John Kelly I Head of Sales at eBay
Over 1 Million Amazon Sellers identified
3X New Seller creation rate compared to baseline

"Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk."

Commercial Data Business Director
2x Increase in Bookings. Accounts with Insights identified were 2x more likely to become a customer
Significant Month-to-Month Spend. Accounts with Insights identified spent more than those without
Significantly Lower Risk. Accounts with Insights identified were significantly less likely to default over time

"We've used multiple tools & I've never found anyone as good as LeadGenius. Drive results by targeting competitors & reactivating inactive accounts. Learn more!!"

Global New Business Lead
Accelerated sales pipeline . New logos were closed as quickly as 14 days of data deliveries
Increased coverage. High value target accounts were enriched with key personas that were previously missing.
190x ROI. Effective sales strategies supplemented with bespoke data leading to massive pipeline growth.

400+

Customers

42

Countries

3Billion+

Data Record Served

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