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Explore articles, guides, and customer stories to learn how top B2B teams use LeadGenius for better targeting, engagement, and results
Contact-Level Technographics: The Future of Precision Audience Building
Traditional B2B databases stop at account-level installs—useful logos, but little insight into who actually drives adoption. Contact-Level Technographics (CLT) goes deeper by mapping real practitioner behavior from GitHub, Stack Overflow, and other public-web signals back to verified business identities.
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Sales Metrics to live by
Sales KPIs to to live by and how tracking them will save your bacon.
Revitalize Your CRM: The ROI of B2B Data Enrichment and Mitigating Data Decay
Exploring revitalize Your CRM: The ROI of B2B Data Enrichment & Decay and mitigating data decay. Impacting inbound marketing ,and lead generation effectiveness.
Rethinking Outsourcing: The Perils and Potential of External SDR Functions
Should you outsource your SDR function in order to scale or cut cost? Explore risks and rewards of outsourcing sales development representatives with our guide.
Rethinking Data Hygiene: A Step-by-Step Approach for Revenue Leaders
Prioritize Account Qualified Leads AQLs, maintain data hygiene for operational efficiency, avoid data overload, and enhance decision-making in sales & marketing
Retail Tech: The Phoenix Rising Amidst the Chaos
Exploring how retail tech: the phoenix rising amidst the chaos. As Amazon & Walmart reshape the landscape, emerging technologies fuel a transformative evolution
Precision Over Noise: How Tags Will Focus Your Team in 2025
Want better pipeline results.... you need more focus on what accounts and contact are worth your efforts. Tags by LeadGenius can deliver focus and precision at global scale,
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Product Announcement: Exciting Updates to the LeadGenius Platform
LeadGenius has launched new updates that enhance contact criteria processing, real-time verification, and status tracking, delivering faster and more accurate data to help teams identify high-impact leads efficiently.
Rebuild or Start From Scratch: A CRO grapples with Data Integrity
Inheriting a subpar CRM system often leads to fragmented data due to siloed efforts; rather than attempting to salvage flawed data, conducting a regression analysis on past successes and rebuilding the system from scratch can offer a more robust solution.
Not Just Another AI M&A Play — What Databricks’ Neon Deal Reveals Through Contact-Level Technographics
Databricks didn’t just buy Neon's tech, they bought a critical weapon in the AI arms race,
Perfecting the Recipe for Success: The Sales Playbook as the Secret Sauce of Scaling
This article likens a developed sales playbook to the secret rub of a barbecue restaurant, emphasizing its crucial role in seasoning a company's sales strategy.
Outbound Marketing: Challenges and How to Reboot It For Success
Navigate the evolution of outbound marketing: challenges & how to reboot it for success. Optimize approach in the face of contemporary inbound marketing methods
Navigating the Sunset of LinkedIn Sales Insights: How LeadGenius Fills the Gap
LinkedIn launched Sales Insights to deliver a data enrichment and analytics platform to Sales Operations professionals but has decided to sunset the offer.
Next-Gen Intent Signals and Data Revolutionizing B2B SaaS
Data Revolutionizing B2B SaaS. Move beyond traditional data with predictive insights & mitigation insights. LeadGenius pioneers this forward-thinking approach.
Not All Intent is Intentional
Exploring Not All Intent is Intentional. The evolution from 'predictive analytics' to 'intent' in B2B marketing has matured, to avoid buying a black box. Learn!
Needle in a Haystack: Building Custom Data Sets for Targeting SMBs
This article explores how LeadGenius creates custom data sets to help logistics companies target smaller e-commerce businesses handling 50 to 500 orders per month, a task requiring precision akin to finding a needle in a haystack.
Navigating the Shift in Outbound Sales Strategies and Outbound
AI revolutionizing outbound sales by emphasizing signal-based engagement, more personalized, efficient, and effective approaches for modern pipeline generation.
Navigating the Maze of DNC and Suppression Lists: A Guide for Marketers
Trying to understand the complex work of data opt out & DNC records, check out our guide at LeadGenius. Stay compliant, avoid fines, & safeguard your reputation
Moving Up Market: Mastering the Transition from Mid-Market to Enterprise Sales
Transitioning from mid-market to enterprise sales involves adopting an approach that includes patience, focus on key industries & leveraging internal resources.
Navigating the Complex World of Social Scraping: Strategies and Tools for Enhanced Data Intelligence
Social data provides important intent signals and clues for marketing and sales outreach. But how do you scrap and maintain those records in a CRM?
Maximizing ROI from Event Attendee Lists: The Power of Data Enrichment
Tired of poor ROI from events and conference list.... Try adding this signals to your playbook.
Maximizing Outreach Effectiveness While Respecting Privacy: How to Navigate National DNC Lists
How to navigate the National DNC list and still hit outbound targets. Learn the strategies to comply with DNC regulations while maximizing your outreach success
Maximizing Champion Monitoring for Effective Sales Strategies
In B2B sales, champion building carries several myths that impact the effectiveness of sales strategy. This blog dispels these myths and offer practical advice.
Mapping Decision Makers to Site Locations: How AI-Powered Data Is Fueling Smarter Account Farming
LeadGenius is revolutionizing post-sale expansion by automating the mapping of decision-makers to site locations—turning old-school, manual account farming into AI-powered revenue harvesting.
Mastering the Art of Trade Show Success: A Guide to Running an Effective Booth
Do's and Don't of executing trade show and live event marketing with expert strategies. Engage qualified prospects, personalize interactions, and maximize ROI.
Mastering Event Marketing: A Comprehensive Guide to Pre- and Post-Event Data Work and Campaigns
How do we level up our data practices to maximize ROI from Events and Conferences.
Mastering Data Quality with LeadGenius: A Journey Through the Six Pillars
LeadGenius champions the six elements of data quality - Completeness, Timeliness, Validity, Integrity, Uniqueness and Consistency - to guides businesses success
LinkedIn’s Crackdown on Data Scrapers: Why Apollo.io and Seamless.ai Were Targeted—And Who’s Next?
LinkedIn has taken down the business pages of Apollo.io and Seamless.ai in a major crackdown on data scraping—raising questions about who’s next and what this means for the future of B2B data.
LinkedIn Has a Bot Problem — And It’s Killing the Golden Goose
LinkedIn is facing a credibility crisis as bots, fake accounts, and automated outreach overwhelm users with noise, eroding trust and diminishing the platform’s value for legitimate business professionals.
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LeadGenius vs. Clay: Converting Personal Emails to Work Emails
LeadGenius outperformed Clay in converting personal emails to work emails, achieving a 28.41% match rate compared to Clay's 12.16%, while also providing enriched data that improved lead routing, engagement, and sales outcomes.
Lowering Email Bounce Rates: A Guide to Maximizing ROI from Email
Lowering Email Bounce Rates: A Guide to Maximizing ROI from Email. Email bounce rates, often overlooked, impact deliverability & ROI. Hard bounces are permanent
Live Event Marketing is Back: How ABM is Supercharging ROI
Live event marketing is making a powerful comeback, with brands like AWS, Salesforce, and Workday using ABM strategies to maximize attendance, engage high-intent buyers, and drive better ROI from roadshow events.
Level Up Your Marketing Strategy with LeadGenius' New Advertising Account Signals
LeadGenius introduces Advertising Account Signals, offering unparalleled insights. This data enables to identify high-budget prospects & improve conversion rate
Lessons Learned from Navigating a Stuck Deal and How I Could’ve Handled It Better
How a sales rep tool a successful pilot and threw a deal down the drain.
LeadGenius Achieves Microsoft SSPA Compliance: A Milestone in Security and Privacy Excellence
LeadGenius is now Microsoft SSPA compliant, underscoring commitment to top data protection standards. Your trusted partner for global & vertical-specific needs.
Job Title Search is Dead; What Replaces It?
Traditional industry codes and job titles are obsolete in today’s hyper-personalized B2B marketing landscape, and true success now hinges on precision segmentation through bespoke insights, focusing on business models, jobs to be done, and expertise.
LeadGenius Takes a Giant Leap in Data Privacy with GDPR-Compliant Storage Solutions
Exploring how leadgenius takes a giant leap in data privacy with GDPR compliant storage solutions. Empower your business with GDPR-compliant Storage Solutions!!
Lead Monitoring: Uncover High Value Leads from Your Existing Data
Exploring lead monitoring: uncover high value leads from your existing data. Before buying more data, and consider reigniting conversations with untapped leads.
Larger Sales Pipelines and More Closed Deals with Email Retargeting
Exploring What is Email Retargeting? Larger Sales Pipelines & Closed Deals with Email Retargeting. Strategic marketing approach targeting specific interactions.
Lead Generation vs. Demand Generation: What's the Difference?
Dynamic B2B SaaS landscape, Lead Generation vs. Demand Generation: What's the Difference? Insights Salesforce, HubSpot, Google, Gartner, G2 and Business Review.
Introducing the New LeadGenius API Experience: Real-Time Enrichment, Zero Bottlenecks
LeadGenius has launched a fully self-serve API experience, empowering developers and RevOps teams to instantly access, test, and integrate custom data enrichment workflows without any human interaction.
How to Optimize Your Multichannel Marketing Approach
Learn what multichannel marketing is, why it’s important, and how to optimize your multichannel marketing approach for success
How to Track Contracts to Optimize Lead Lifecycles
Customer contracts go through all kinds of stages and developments. Learn how to track contracts and drastically improve lead lifecycles.
HubSpot’s Clearbit Acquisition: A Game Changer or A Repeat of History?
HubSpot's $150M Clearbit acquisition: A potential game-changer or A Repeat of History?. Explore the strategic move and its divergence from Salesforce's history.
How to build a User Persona
In this piece we explore some helpful tips to crafting user personas and why it matters when building revenue.
How to Conduct a Sales Funnel Analysis to Improve Conversions
Elevate conversion game! Learn the art of sales funnel analysis with our comprehensive guide. Boost conversions effectively with LeadGenius insights. Learn more
How the Top 1% of Companies Are Redefining Future Customer Fit to Outperform Their Competitors
The top 1% of companies are abandoning outdated lead-gen methods in favor of real-time, signal-driven targeting to identify and engage future-fit customers before their competitors even know they exist.
How to achieve precision in SMB data sets
This article explores the importance of Accurate Data in SMB Marketing: Exploring How Precise Contact and Account Data Can Transform SMB Targeting Strategies
How OpenAI Poached Top Tier AI Talent and Where They Have Been Hunting
How openai poached top tier ai talent & where they have been hunting. Find out openai's talent strategy! With 100m+ users in two months, tech giants like google
How LeadGenius Tagging Transforms ABM Playbooks and Pipeline Strategies
LeadGenius revolutionizes ABM and pipeline strategies by using advanced tagging to uncover deeper insights, identify more contacts, and deliver higher-quality data compared to traditional providers like ZoomInfo. A recent audit demonstrated LeadGenius' unmatched data accuracy, enrichment capabilities, and long-term cost efficiency, proving that tailored, context-rich data is key to achieving better ROI and sustained success in global marketing efforts.
How Global Marketers are Evolving to Meet Growing Privacy and Compliance Demands?
Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully compliant, opt-in contact data across the full marketing funnel, helping teams meet internal legal demands while driving successful campaigns.
How Data Quality Impacts Sales Effectiveness
The article highlights the critical role of high-quality data in enhancing sales performance through accurate targeting, cross-selling, personalized customer relationships, and reliable sales forecasting, while also offering strategies to mitigate the negative impacts of poor data quality.
How LeadGenius Became the Liam Neeson of Global Data Coverage
"I don’t have generic lists. What I do have are a very particular set of skills. Skills I’ve acquired over a very long career. Skills that make me a dream for marketers like you and a nightmare for prebuilt data providers."
How Does Harnessing Insights from the B2B Data and Lead Generation Market Fuel Exponential Business Growth?
Exploring how does harnessing insights from the b2b data, lead generation market fuel exponential business growth. Companies offer custom, granular & actionable
How Champion Identification Drives B2B Success
Champion identification is the process of finding and empowering advocates within target accounts who can drive adoption, shorten sales cycles, and open new opportunities by leveraging their influence, engagement, and alignment with your solution's value.
Have You Turned Your Sales Team Into Data Janitors?
Exploring have you turned your sales team into data janitors? Investing in sales enablement tech is common. LeadGenius emphasizes quality data, and boosting ROI
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How a Recent Data Audit Revived 14,021 "Lost" Contacts into Revenue-Driving Opportunities
A recent data audit of an acquired contact list revealed that 93% of contacts had moved roles, highlighting the critical need for regular data hygiene to turn outdated contacts into new revenue opportunities.
Hitting the Bullseye in Sales and Marketing: The Art of Precision Targeting
Why segmentation and precision in audience creation are the most important attributes of a modern GTM motion
Google's next big acquisition?
How does Google Diversify from here? Buying a market-leading Marketing Automation Software, & Customer Relationship Management platform might be the right move.
Global data must be regionally tuned to drives results
Global leaders like PayPal, Google, and Indeed rely on LeadGenius for international data coverage that goes far beyond static databases. By leveraging a network of researchers in 37 countries and combining real-time AI-driven data curation with regional expertise, LeadGenius helps companies navigate complex privacy laws, cultural nuances, and local data sources to target the right accounts with precision.
Good, Fast, Inexpensive: Breaking the Trade-Off in B2B Data
The classic tradeoff of good, fast and cheap has plagued marketing and data dependent teams for decades. Finally we have a solution to this age old data quagmire.
Google Finally Made a Decision on Cookie Deprecation. Here's What It Means for Your Business
Why did Google backtrack on eliminating cookies, and what does it mean for the marketing world?
From MQLs to Meetings: How Microsoft Partners Are Modernizing Sales Outreach
It’s not enough to get someone with the right job title to download a white paper. That’s not an MQL. We need to know their context, their challenges, and where they are in their journey. That’s how we increase meeting rates and build pipeline.
Gated vs Ungated Content: the battle goes on
With new tools coming to market, we revisit an old battle of whether to gate or not gate helpful content.
Going Down Market in 2024? You're not alone.
AWS and Google are focusing on down market sales. As reported by SiliconANGLE, Google Cloud, the strategy involves a major reshuffle within its go-to-market org
From RainKing to DiscoverOrg to ZoomInfo laying off 3%
Exploring: from RainKing to DiscoverOrg to ZoomInfo laying off 3%, The evolution, and current state of b2b data enrichment. LeadGenius define current dynamics.
Saas: How B2B Data Follows the same Evolution as Technology
Exploring from horizontal to vertical saas how b2b data follows the same evolution as technology. Transformative journey from broad to niche. Evolution in SaaS.
Finding high value SMB's through Advertising data
Analyzing advertising data uncovers SMBs' digital footprints and preferences, guiding targeted DM outreach & social selling strategies across optimal platforms.
From AI Fatigue to Face Time: Why the Future of B2B Personalization Is Physical
AI outreach is getting tuned out — the real edge in B2B now comes from location-aware, in-person engagement strategies like roadshows, direct mail, and onsite meetings powered by contact-level intelligence.
From CloudAscent to Contact Activation
Want to turn your CloudAscent accounts into actual conversations this quarter? We’ll show you how to do it—with your existing content and Microsoft funds.
From Growth at All Costs to Sustainable Growth Within
Are we seeing the end of the "growth at all costs" model within the SaaS world?
Forget TAM, Focus on Market Segmentation: A Shift in Startup Strategy
Shifting focus from Total Addressable Market to market segmentation helps startups better serve customer needs, aligning with evolving markets for true success.
Forget PayPal, the real fintech mafia might be from Square
Square has quietly emerged as one of the most impactful unofficial incubators of the last 15 years, fostering a culture of innovation, empowering entrepreneurs, and giving rise to an influential network of alumni reshaping industries across the globe.
Executing Permission Pass Data with LeadGenius: A Comprehensive Guide
LeadGenius boosts digital marketing with privacy-compliant contact management and permission pass campaigns. See why it is invaluable in global data compliance.
Evolution of B2B Data and Why Marketers Need Personalized Data
Evolution of b2b data and why marketers need personalized data. B2B data evolution is marked by personalized insights. analog to automated marketing strategies.
Find and Fill Your Revenue Pipeline With Nothing But Your ICP
Find and Fill Your Revenue Pipeline With Nothing But Your ICP. Strategic blueprint targeting with precision built on a data-driven matrix of company attributes
Evaluating Direct Dial Providers, Tips, Tricks, and Traps
In today's competitive B2B sales environment, evaluating direct dial providers requires a structured approach focused on accuracy, coverage, and cost-efficiency. This guide outlines seven essential steps to effectively assess provider.
Failure to Launch: Understanding the Metrics That Matter in a PLG Strategy
Explore how engagement metrics, performance marketing & data enrichment drive Product-Led Growth, enhancing UX, boosting conversions & optimizing SaaS marketing
Enhance Sales and Convert More Customers with Storytelling
Explore the power of narrative in marketing and sales. Discover effective storytelling techniques to enhance sales.
Enhancing eCommerce and Payments Strategies with LeadGenius and Enigma
Unlocking the Power of Transaction Data with World-Class Entity Resolution and Bespoke Contact Data
DiscoverOrg and ZoomInfo: Industry Thoughts from Two Data Wonks
Exploring discoverorg and zoominfo: industry thoughts from two data wonks. Prayag Narula and Mark Godley, our vocal leaders, share unfiltered opinions. insights
Deploy Winning Game Plan Data Coaches, Playbooks, Data Plays
Exploring deploy winning game plan data coaches, playbooks, data plays. Super Bowl showcased defensive talent, Belichick's coaching clinic & McVay's innovation.
Did Elon Musk's layoffs fuel a new Twitter Mafia?
Exploring did elon musk's layoffs fuel a new twitter mafia? After Elon Musk's tumultuous takeover, Twitter faced layoffs and resignations, and sparking exodus..
Decrease Your Cost Per Acquisition (CPA) on Unqualified Leads
Optimize sales efficiency! Decrease your cost per acquisition(cpa) on unqualified leads. Learn to swiftly & accurately qualify leads, Focus on potential buyers.
Databricks Didn’t Just Buy Neon for the Tech — They Bought the Talent
Databricks’ acquisition of Neon wasn’t just a play for serverless Postgres tech — it was a calculated acqui-hire of elite engineering talent, and contact-level technographics reveal exactly why.
Data Madness 2024: The Ultimate B2B Data Provider Showdown
We analyze the #1 seeds, Cinderellas, and Potential Upsets in the data space in a March Madness themed article.
Decoding B2B Lead Generation: A Comprehensive Modern Outlook
Exploring decoding B2B Lead Generation: A Comprehensive Modern Outlook. Despite 78% having strategies, only 17% are satisfied, highlighting unclear expectations
Data Privacy and Compliance: how to approach GDPR and LGPD
Permission Pass advances in aligning marketing strategies with data privacy standards and offering a method to engage audience responsibly while following GDPR.
Data Precision and Why it's the Cornerstone of B2B Lead Generation
Data Precision and Why it's the Cornerstone of B2B Lead Generation. In the dynamic realm of B2B SaaS, data reigns supreme as the key currency, shape strategies.
Customer Retention is Mandatory For Fueling True Sustainable Growth in B2B SaaS
Exploring customer Retention Mandatory- Sustainable Growth in B2B SaaS, linchpin for revenue, and the vital role of custom B2B data sets in building strategies.
Cookieless Marketing: What You Need to Know
Navigate the future of marketing! Explore the essentials of cookieless marketing with LeadGenius. Stay informed and adapt to the evolving landscape. Learn more.
Data Hygiene: The Backbone of Effective Marketing in the Age of Email Restrictions
The article elaborate importance of maintaining data hygiene in CRM & MAS systems, job mobility, data management, marketing efforts, and email spam restrictions
Data Is the Force Multiplier of Your ABM Strategy
Exploring data is the force multiplier of your ABM strategy. Just as military operations rely on key intel, ABM strategies need quality, actionable data success
Contact-Level Technographics: The Missing Link in ABM for Engineering and Developer-Focused Sales
Contact-level technographics revolutionize ABM for technical sales by identifying 60 million engineers and developers, mapping their expertise through GitHub, LinkedIn, Stack Overflow, and Kaggle, and enabling hyper-personalized engagement based on real-world coding activity.
Contact Behavioral Intelligence: The Quiet Layer That Could Redefine How We Sell
Contact Behavioral Intelligence is the real-time layer that bridges static enrichment with active buyer intent, helping GTM teams engage leads based on behavior, timing, and motion—not just fit.
Culinary Secrets for a Robust Sales Strategy: Combatting Data Decay with a Master Chef’s Precision
Explore B2B sales strategy in Culinary Secrets for a Robust Sales Strategy, tackling data decay. Learn how audits, validation tools & ownership boost CRM leads.
Clay's Valuation: A Closer Look Behind the Hype
Clay’s $1.3B valuation is a testament to their GTM brilliance, leveraging focused ICP targeting, community-driven growth, and product-led strategies to achieve explosive revenue growth. However, reliance on low-margin, pass-through revenue and episodic use cases raises significant questions about the sustainability and scalability of their business model, suggesting their valuation may be driven more by market hype than fundamentals.
Consolidating tech stacks increases roi
How to consolidate tech stack while increasing ROI. The Convergence of Marketing and Sales:Tech Stack for Enhanced Efficiency, Impact, challenges and strategies
Competitive Displacement: The Future of Marketing and Sales is Here
Exploring competitive displacement: the future of marketing and sales is here. Using strategic B2B data for smarter marketing campaigns. Stay ahead in the game!
Common Mistakes GTM Teams Make in the Modern Era of Signal Selling and Account Segmentation
This article explores common mistakes made by GTM teams in the modern era of signal selling and account segmentation, highlighting the importance of real-time data, precise targeting, team alignment, and personalized messaging to improve sales and marketing effectiveness.
Cold Outbound Faces an Existential Moment: The Future of Sales Outreach
Are we looking at the end of the predictable revenue era in cold outbound? Delve into the future of sales outreach as cold outbound faces an existential moment.
RevOps Guide: Building Industry-Specific Data Infrastructure
Generic GTM data treats technical buyers as interchangeable titles, leaving RevOps teams blind to who actually owns, influences, and operates the systems they sell into. This piece lays out a five-layer, contact-level technographics architecture that turns individual technical context and real operational signals into a competitive moat for vertical SaaS and developer-focused revenue teams.
LeadGenius' Cold Email Best Practices
How does LeadGenius think about cold email structure and guiding rules.
How LeadGenius Associates Usage Density Maps to a Sales Team’s Specific Product
How do you make sure your usage-density insights are actually relevant to my product and not just generic developer noise?
Build Your Moat Around Owned Data:
Why the Most Valuable GTM Advantage of the AI Era Is the One No One Can Copy
Amazon SMB Case Study: Driving Sales Efficiency Through Precision Data
By shifting from static databases to dynamic, verified insights, LeadGenius helped Amazon transform its SMB sales motion—boosting pipeline efficiency, reducing waste, and equipping reps with precise, sales-ready contacts that drive real results.
Germany GTM Playbook: Turn GDPR Compliance into Your Competitive Edge
The DACH GTM Compliance Playbook visualizes data privacy expectations across Germany (DE), Austria (AT), and Switzerland (CH), clarifying where consent or legitimate interest applies for outreach and cookies. It helps GTM teams quickly understand what’s allowed—showing at a glance that email marketing requires consent everywhere, while B2B calling remains conditional under German and Austrian law.
The Event Booth Black Hole: Why Your $100K Conference Budget Is Going Nowhere Without a Real Plan
Without strategic prep, live events become expensive exercises in badge scanning and burnout. The real ROI comes from turning your booth into a qualification engine—powered by data, AI, and smart follow-up, not swag bags.
How to Draft an RFP for a B2B Data Provider
Drafting an RFP for a B2B data provider isn’t just about comparing prices or coverage—it’s about defining the kind of partnership your go-to-market team needs to win. This guide walks you step-by-step through how to scope your needs, build a clear and compelling RFP, evaluate data samples, and choose a provider who will evolve with you—not just sell you a static list. From best practices and checklists to fundamental vendor questions, it’s a practical roadmap for turning data procurement into a long-term strategic advantage.
What is Social Monitoring?
Social monitoring, or social listening, involves tracking and analyzing social media conversations to gain insights into customer preferences, pain points, and trends, benefiting digital marketers, sales teams, ABM teams, and business development professionals. By leveraging social monitoring across platforms like Pinterest, TikTok, Snapchat, X (formerly Twitter), Instagram, and Facebook, businesses can make informed decisions, personalize outreach, and stay ahead of industry trends, ultimately leading to greater success in achieving their goals.
What a new CMO/CRO should learn in their first 90 days on the job
4 key activities for every new revenue leader with expert insights & strategies to tackle in their first 90 days. Uplift your approach & drive impactful change.
The Zen of Choosing Your Data Vendor: A Deep Dive into Modern Data Vendor Analysis
How to conduct a data vendor analysis. Navigate the data landscape wisely. Discover art of choosing data vendors. Illuminate your path to growth and innovation.
Navigating GDPR Compliance: A Comprehensive Blueprint for Revenue and Legal Leaders
General Data Protection Regulation changed global data privacy, enhancing data practices, reshaping legal frameworks, consumer expectations & business strategy.
The Ultimate Guide to GDPR-Compliant Sales Outreach
How to Find and Activate Customers Without Breaking the Law
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The Power of Competitive Intelligence: Why Stealing Competitor Data Is Dumb—And Using LeadGenius Is Smart
LeadGenius provides ethical, data-driven competitive intelligence that helps businesses outmaneuver competitors without resorting to corporate espionage.
The Most Common Mistakes When Crafting Outbound Messaging (And How to Avoid Them)
What mistakes do teams make when deciding on outbound messaging and who is responsible.
The Great SEO Rethink: Why Google’s Grip is Slipping and What Smart Marketing Teams Are Doing About It
As Google’s dominance in search declines, forward-thinking marketing teams are shifting their strategies to prioritize visibility within AI tools like ChatGPT and Claude, redesigning their content and websites to align with how modern buyers research, compare, and decide.
The End of One-Size-Fits-All: Why the Future of B2B Data Belongs to LeadGenius
As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cognism, and Apollo.
The End of LinkedIn Extensions? Why Every Sales Tool Should Be Worried
The era of browser-based scraping and sales extensions is collapsing as LinkedIn and Google enforce stricter platform rules, forcing revenue teams to rethink their data strategies around compliance, sustainability, and long-term resilience.
Should You Outsource Your SDR Function? A Brutally Honest Guide for Lean GTM Teams
Outsourcing your SDR function can be a strategic move — but only if you’ve already nailed your outbound process, ICP, and messaging. This article breaks down when outsourcing works, when it doesn’t, and what elite agencies do differently. It’s a reality check for revenue leaders chasing pipeline growth through external SDRs.
Rebuilding Your Target Account List for 2025: A Chief Revenue Officer’s Playbook
Building an effective Target Account List (TAL) is critical for aligning sales, marketing, and operations to drive growth and precision in 2025. By leveraging advanced tools like LLMs and LeadGenius, companies can transform their TAL into a dynamic blueprint enriched with real-time insights, actionable tags, and tailored strategies to win high-value accounts.
QBR Best Practices
Quarterly Business Reviews (QBR) are a crucial part of any good revenue org. We share some tips on maximizing the impact from QBR & discuss things to stay clear
Precision vs. Accuracy: The Key to Effective B2B Targeting
In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the correct contacts within those segments.
Opportunity Attribution: a how to guide
The power of opportunity attribution: Step-by-step guide on Precision Data Platform by LeadGenius. Optimize sales and marketing efforts with actionable insights
Introduction to Data Compliance Playbook for Latin America
Creating compliance playbook is designed to guide you through establishing robust compliance frameworks that align with both the dynamic local data regulations.
Improving Outbound Sequencing using LeadGenius
Improving Outbound Sequencing using LeadGenius! Learn how to identify the right prospects & tailor cold outreach for optimal results using the AGOGE framework.
Finding Competitor Tech: The Modern B2B Signal Playbook
Finding competitor tech requires blending public, behavioral, and conversational signals—from job posts and Form 5500 filings to display ad form fills and BANT-qualified calls—to surface real, actionable insights beyond what static databases can deliver.
How to evaluate data vendors: A 10 step guide to success
Want to make sure you select the right B2B data partner for your growth goals and desired outcomes? Follow this 10 step guide to vendor selection.
How to Create an Attribution Report to Boost Your Marketing
Do you want to learn how to create an attribution report to boost your marketing? Our essential guide right here is packed with helpful tips.
How to Apply Microsoft Co-op Funds Toward Contact Activation Campaigns
A guide for Microsoft Partners looking to apply their co-op funds to LeadGenius Contact Activation Services.
How to build an ICP
How to build an ICP using modern data tools and statistical analysis
How to analyze market intelligence data
This step-by-step guide walks through best practices for analyzing market intelligence data, providing valuable insights to optimize your decision-making better
How LeadGenius Tagger Can Expand Relevant Contacts Inside Accounts by Over 20%
Learn how LeadGenius Tagger can boost relevant contact coverage inside accounts by over 20% by identifying key individuals based on skills, certifications, and experience rather than relying solely on job titles.
How LeadGenius Identifies Value Added Resellers (VARs) and Channel Partners for Tech Giants
This article provides a detailed overview of the challenges & solutions in identifying VARs & channel partners, addressing sales, rev ops & marketing audiences.
How Contact-Level Technographics Are Supercharging Inbound ABM Strategies
Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought into the deal.
How Account Monitoring with LeadGenius Drove Success for a Major Commercial Bank
Learn how account Monitoring with LeadGenius Drove Success! Elevate your commercial bank strategy with real-time insights, informed decisions. Innovate today!!!
Guide to Data Privacy Laws: Compliance for AE's and SDRs
Struggling with concerns over data privacy and who you can and cannot call? Check out this guide on best practices within specific regions.
Data Madness 2025: The B2B Bracket Showdown You Didn’t Know You Needed (But Absolutely Do) 🏀
Forget college hoops — the real bracket battle this March is in the world of B2B contact and signal data, where 64 vendors face off to win the hearts (and budgets) of modern go-to-market (GTM) teams. The field is divided into four mission-critical data categories, each representing a key pillar of GTM strategy:
Decoding the B2B Buying Process: Navigating Through the Organizational Chart
Exploring decoding B2B Buying: Navigating the Organizational Chart, understand the complex buying journey is crucial Reports show 83% of buyers expect proactive
Beyond TAM: The Depth Advantage in Modern Go-To-Market Strategy
Total Addressable Market shows how wide the ocean is, but Total Depth of Market reveals how deep it goes—highlighting untapped opportunity within your best accounts that’s often more valuable than chasing new logos.
Beyond the Title: How Engineer Skills & Contact Technographics Are Changing the Game for GTM Teams
By mapping engineers with skills like Airflow, ETL, and Data Engineering, a leading SaaS company redefined its TAM and tripled pipeline by targeting accounts with real technical readiness—not just impressive job titles.
Beyond Standard Technographics: The New Frontier of Account-Based Marketing
Most GTM teams think they know what their target accounts are using. But the truth is: traditional technographics only give you the tip of the iceberg.
Beyond LinkedIn: How LeadGenius Unlocks the Full Potential of B2B Data
Build business. Harnessing the Power of 400 Billion Web Resources. LeadGenius stands at the forefront of the expansive universe of B2B data sourcing, LinkedIn.
Best Practices for Managing Parent-Child Relationships in Salesforce
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10-Step Guide to Executing Data Vendor Consolidation
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How Data Is Being Used To Go Small & Niche Right Now
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Webinar: Building Sales Efficiency while Building Pipeline
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Turn Your Cloud Ascent Accounts into Revenue: How Microsoft Partners Are Activating Hidden Buyers
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Results & Impact Stats
"I have never worked with a third-party vendor that was so easy to get along with, 5o friendly, personable and genuinely cared about our success."
"We are able to find influencers to match each one of our product lines with scale that we could never replicate on our own"
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LeadGenius was used to generate registrations for the Data Cloud World Tour when other tools were not effective. On the ABM side of things our meeting conversion with LeadGenius is roughly 35-40%, so we are 3x the number off a traditional outbound motion.
"Before LG we spent the first two weeks of every quarter mapping contacts to previous user accounts"
"LeadGenius has helped large companies identify payment processing and POS systems for quick-service restaurants."
LeadGenius is a critical partner in making our LATAM sales efforts extremely successful.
"LeadGenius is a highly efficient extension of our sales team."
"Without LeadGenius our direct mail campaigns would have landed flat on their face."
“We spent 18 months generating MQLs and got 20 meetings. We spent 30 days with LeadGenius and got 95 qualified leads and 6 customers. That says it all.”
"Intercom’s global sales team has saved 3,714 hours by having LeadGenius enrich 6,895 accounts with 32,513 contacts"
"LeadGenius completely changed the way we clean inbound leads and identify prospects"
"LeadGenius has helped many clients target small businesses such as hotels, restaurants, gas stations or cafes globally."
"LeadGenius’ Data Ops Teams have been a critical partner for us when it comes to our goal of creating a scalable prospecting automation machine."
"Initially, I inherited LeadGenius from a company we acquired. However, after the first meeting with Luka and using the system, there was no doubt in my mind why we kept the company! Their results are phenomenal, and they take pride in their results to ensure all customer expectations are met!"
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"LeadGenius is our favorite data provider."
"LeadGenius sourced our unique account fit attributes & brought them into our tech stack to create a valuable demand creation engine."
"You’ve made the sellers very happy, which makes me very happy."
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"The platform is intuitive and easy to use, and the account management team is always willing to help, answering questions and sharing best practices, true partners! There’s no more guesswork and ambiguity involved in where opportunity lies or where to allocate resources from a business standpoint."
"We worked with LeadGenius on our targeting strategy, and they helped inform the success of that strategy. LeadGenius has been a great partner."
"Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk."
"We've used multiple tools & I've never found anyone as good as LeadGenius. Drive results by targeting competitors & reactivating inactive accounts. Learn more!!"
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