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Explore articles, guides, and customer stories to learn how top B2B teams use LeadGenius for better targeting, engagement, and results
Contact-Level Technographics: The Future of Precision Audience Building
Traditional B2B databases stop at account-level installs—useful logos, but little insight into who actually drives adoption. Contact-Level Technographics (CLT) goes deeper by mapping real practitioner behavior from GitHub, Stack Overflow, and other public-web signals back to verified business identities.
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Cold email isn’t dead. But the way we’ve been using it should be.
Cold email isn’t dead, but in a world of smarter buyers and stricter filters, success now demands hyper-targeted signals, clean data, and messaging that earns attention—not automation that demands it.
Clay Raised $100M — But It’s Not a Data Platform Anymore (And That’s the Catch)
Clay’s $100M fundraise signals a shift from data provider to GTM automation marketplace — but with rising complexity, hidden costs, and better workflow alternatives like n8n, the real ROI remains questionable.
Clari + Salesloft: Consolidation Without Reinvention
Clari’s merger with Salesloft feels less like the birth of a “revenue AI powerhouse” and more like bolting two struggling engines together and calling it a Tesla.
Clay’s Billion-Dollar Valuation: Hype or the Future of the Data Space
Despite Clay's impressive growth and partnerships, its $1.25B valuation on $30M ARR raises serious doubts about sustainability, drawing parallels to past overhyped tech valuations like Hopin.
Clay: The $500M Tool Few Will Ever Master
While Clay has achieved a $500 million valuation and is celebrated for its potential, its complexity makes it nearly impossible for the average user to master without specialized skills or the aid of costly agencies, leaving many unable to fully leverage its capabilities.
Celebrating HubSpot's 18th Birthday: The CRM Titan on the Rise
As Hubspot becomes and Adult, we look back on the 18 years that formed this emerging Titan in the Revenue space and what's ahead.
Calculating ROI on your Data Spend
Explore ROI calculation from data and analytics, benefits like cost reduction, revenue growth and strategic advantages. Advocate in-house data curation for ROI.
Call Coaching and AI Tools: Elevating Sales Teams Beyond the Basics
Let's walk through the current state of call coaching and how AI is playing a important role in improving the feedback loop.
Bridging the Gap in SLED Contact Data
Why are government contacts so difficult to find and what tools exists to build data on the public sector
Beyond the Static: How Real-Time Data is Disrupting the Sales Intelligence Status Quo
The future of sales intelligence lies in embracing real-time, curated data tailored to specific needs, moving away from static prebuilt databases that lack nuance and personalization.
Bespoke Contact Curation for Maximum Coverage, Accuracy, and Actionability
High-performing GTM teams are ditching static data providers and turning to LeadGenius for real-time, curated contact intelligence—fueling global ABM campaigns, improving personalization, and driving higher conversions through precise, use-case-specific data orchestration.
Best AI Email Marketing Tools to Automate Email in 2024
We rank our favorite AI Email Marketing Tools, discuss how to evaluate these technologies & offer insights into leveraging AI for enhanced marketing strategies.
B2B Sales Velocity Equation For Rapid Growth
In the dynamic B2B Sales Velocity Equation For Rapid Growth. Sales Velocity emerges as a pivotal metric, powering a 20% annual growth boost customer preferences
Benefits of real-time market data
Learn how AI is transforming data accessibility, providing real-time insights & revolutionizing model creation for better decision-making & business performance
B2B Solar Lead Generation: 11 Critical Data Point Must Haves
B2B Solar Lead Generation: 11 Critical Data Point Must Haves. Satellite imaging, AI, and Google Earth, targeting commercial spaces with 600+ sq ft sun exposure.
B2B Data Music - LeadGenius
Exploring B2B Data Music. Who says Data can't be cool. Check out some custom music by our own BDR Stevan Colin on why Custom data here to stay with LeadGenius..
B2B SaaS Success with Sales Automation and Lead Nurturing
B2B SaaS Success with Sales Automation and Lead Nurturing. Discover how LeadGenius custom data sets and predictive intent signals can unlock success for company
B2B Data: Scarcity, Abundance to Blindness and What’s Next
Exploring b2b data: scarcity, abundance to blindness and what’s next. Join Mark Godley Theresa Kushner in dynamic discussion covering GDPR, Cambridge Analytics.
B2B Account-Based Marketing for SaaS Growth by Harnessing Precise Data
Boost B2B Account-Based Marketing for SaaS Growth by Harnessing Precise Data. Utilize precise data & buying intent signals for unparalleled success. Learn more.
B2B Lead Generation Fundamentals to Drive Larger Revenue Pipelines
Empower B2B Lead Generation Fundamentals to Drive Larger Revenue Pipelines. Master lead generation fundamentals for sustainable growth and elevate your strategy
Announcing LeadGenius Social Follower Monitoring
LeadGenius announces Social Follower Monitoring, a tool that provides instant, accurate social media insights, including social handles, follower counts, and like counts for platforms such as TikTok, YouTube, Facebook, Instagram, X (formerly Twitter), Snapchat, and Crunchbase.
Autopsy of a Unicorn: How Hopin Could Have Used a Custom Data Strategy to Avoid Catastrophe
Learn how Hopin can use custom data strategies, including intent data & strategic partnerships, to enhance its position & success in the virtual event industry.
Are Your Sales Reps Still Panning For Gold?
Are your sales reps still panning for gold? Evolve like the early gold prospectors. As list products commoditize, witness consolidation. New era of efficiency
AI Technology Brief: Harnessing Signal Data on SMBs Globally
See how LLM are being used to find insights on millions of SMBs around the world. LeadGenius, at the forefront of AI technology, uncover compelling signal data
Amazon Virtual Workshop
Work at Amazon and need contact or account data to make your revenue engine achieve new heights? Check out this workshop with Amazon Marketing Managers where w dive into their transformational success stories using LeadGenius.
AI & Knowledge Graphs: Outperforming Traditional Firmographics for Superior Customer Engagement
AI & Knowledge Graphs outperforming-traditional: Firmographics for superior Customer Engagement. Essential in B2B SaaS, refine strategies and ensuring marketing
A 5-Step Guide to Achieving Sales and Marketing Alignment
Learn how to align your sales & marketing teams for better results, increased efficiency, and happier customers with our expert guidance & practical strategies.
7 Critical Factors in Evaluating a Data Provider
Choosing right data provider for GTM team is crucial, emphasizing methods & insights for high-quality data that fuels strategic decisions & competitive benefits
Accepting Personal Email Addresses Might be the Key to PLG Success
In 2024, several SaaS companies, including Perplexity AI, Sakana AI, and Clay.com, secured significant funding, showcasing the sector's robust growth and innovation. The article also highlights how Product-Led Growth (PLG) strategies, such as offering freemium models and allowing personal email sign-ups, effectively drive user acquisition, build customer confidence, and scale revenue, with companies like Slack, Canva, and Miro exemplifying these successes.
6 Ways Customer Segmentation is Changing Sales Prospecting
Transform your sales prospecting with 6 Ways customer Segmentation is Changing Sales Prospecting! Scale up without losing the personal touch. Optimize, iterate.
3rd-Party Intent Data: A Broken Promise or Just the Wrong Lens?
Like a fortune teller at your local carnival, 3rd party intent data providers deserve some scrutiny. We examine the overhyped promises of third-party intent data platforms and look for alternatives.
RevOps Guide: Building Industry-Specific Data Infrastructure
Generic GTM data treats technical buyers as interchangeable titles, leaving RevOps teams blind to who actually owns, influences, and operates the systems they sell into. This piece lays out a five-layer, contact-level technographics architecture that turns individual technical context and real operational signals into a competitive moat for vertical SaaS and developer-focused revenue teams.
LeadGenius' Cold Email Best Practices
How does LeadGenius think about cold email structure and guiding rules.
How LeadGenius Associates Usage Density Maps to a Sales Team’s Specific Product
How do you make sure your usage-density insights are actually relevant to my product and not just generic developer noise?
Build Your Moat Around Owned Data:
Why the Most Valuable GTM Advantage of the AI Era Is the One No One Can Copy
Amazon SMB Case Study: Driving Sales Efficiency Through Precision Data
By shifting from static databases to dynamic, verified insights, LeadGenius helped Amazon transform its SMB sales motion—boosting pipeline efficiency, reducing waste, and equipping reps with precise, sales-ready contacts that drive real results.
Germany GTM Playbook: Turn GDPR Compliance into Your Competitive Edge
The DACH GTM Compliance Playbook visualizes data privacy expectations across Germany (DE), Austria (AT), and Switzerland (CH), clarifying where consent or legitimate interest applies for outreach and cookies. It helps GTM teams quickly understand what’s allowed—showing at a glance that email marketing requires consent everywhere, while B2B calling remains conditional under German and Austrian law.
The Event Booth Black Hole: Why Your $100K Conference Budget Is Going Nowhere Without a Real Plan
Without strategic prep, live events become expensive exercises in badge scanning and burnout. The real ROI comes from turning your booth into a qualification engine—powered by data, AI, and smart follow-up, not swag bags.
How to Draft an RFP for a B2B Data Provider
Drafting an RFP for a B2B data provider isn’t just about comparing prices or coverage—it’s about defining the kind of partnership your go-to-market team needs to win. This guide walks you step-by-step through how to scope your needs, build a clear and compelling RFP, evaluate data samples, and choose a provider who will evolve with you—not just sell you a static list. From best practices and checklists to fundamental vendor questions, it’s a practical roadmap for turning data procurement into a long-term strategic advantage.
What is Social Monitoring?
Social monitoring, or social listening, involves tracking and analyzing social media conversations to gain insights into customer preferences, pain points, and trends, benefiting digital marketers, sales teams, ABM teams, and business development professionals. By leveraging social monitoring across platforms like Pinterest, TikTok, Snapchat, X (formerly Twitter), Instagram, and Facebook, businesses can make informed decisions, personalize outreach, and stay ahead of industry trends, ultimately leading to greater success in achieving their goals.
What a new CMO/CRO should learn in their first 90 days on the job
4 key activities for every new revenue leader with expert insights & strategies to tackle in their first 90 days. Uplift your approach & drive impactful change.
The Zen of Choosing Your Data Vendor: A Deep Dive into Modern Data Vendor Analysis
How to conduct a data vendor analysis. Navigate the data landscape wisely. Discover art of choosing data vendors. Illuminate your path to growth and innovation.
Navigating GDPR Compliance: A Comprehensive Blueprint for Revenue and Legal Leaders
General Data Protection Regulation changed global data privacy, enhancing data practices, reshaping legal frameworks, consumer expectations & business strategy.
The Ultimate Guide to GDPR-Compliant Sales Outreach
How to Find and Activate Customers Without Breaking the Law
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The Power of Competitive Intelligence: Why Stealing Competitor Data Is Dumb—And Using LeadGenius Is Smart
LeadGenius provides ethical, data-driven competitive intelligence that helps businesses outmaneuver competitors without resorting to corporate espionage.
The Most Common Mistakes When Crafting Outbound Messaging (And How to Avoid Them)
What mistakes do teams make when deciding on outbound messaging and who is responsible.
The Great SEO Rethink: Why Google’s Grip is Slipping and What Smart Marketing Teams Are Doing About It
As Google’s dominance in search declines, forward-thinking marketing teams are shifting their strategies to prioritize visibility within AI tools like ChatGPT and Claude, redesigning their content and websites to align with how modern buyers research, compare, and decide.
The End of One-Size-Fits-All: Why the Future of B2B Data Belongs to LeadGenius
As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cognism, and Apollo.
The End of LinkedIn Extensions? Why Every Sales Tool Should Be Worried
The era of browser-based scraping and sales extensions is collapsing as LinkedIn and Google enforce stricter platform rules, forcing revenue teams to rethink their data strategies around compliance, sustainability, and long-term resilience.
Should You Outsource Your SDR Function? A Brutally Honest Guide for Lean GTM Teams
Outsourcing your SDR function can be a strategic move — but only if you’ve already nailed your outbound process, ICP, and messaging. This article breaks down when outsourcing works, when it doesn’t, and what elite agencies do differently. It’s a reality check for revenue leaders chasing pipeline growth through external SDRs.
Rebuilding Your Target Account List for 2025: A Chief Revenue Officer’s Playbook
Building an effective Target Account List (TAL) is critical for aligning sales, marketing, and operations to drive growth and precision in 2025. By leveraging advanced tools like LLMs and LeadGenius, companies can transform their TAL into a dynamic blueprint enriched with real-time insights, actionable tags, and tailored strategies to win high-value accounts.
QBR Best Practices
Quarterly Business Reviews (QBR) are a crucial part of any good revenue org. We share some tips on maximizing the impact from QBR & discuss things to stay clear
Precision vs. Accuracy: The Key to Effective B2B Targeting
In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the correct contacts within those segments.
Opportunity Attribution: a how to guide
The power of opportunity attribution: Step-by-step guide on Precision Data Platform by LeadGenius. Optimize sales and marketing efforts with actionable insights
Introduction to Data Compliance Playbook for Latin America
Creating compliance playbook is designed to guide you through establishing robust compliance frameworks that align with both the dynamic local data regulations.
Improving Outbound Sequencing using LeadGenius
Improving Outbound Sequencing using LeadGenius! Learn how to identify the right prospects & tailor cold outreach for optimal results using the AGOGE framework.
Finding Competitor Tech: The Modern B2B Signal Playbook
Finding competitor tech requires blending public, behavioral, and conversational signals—from job posts and Form 5500 filings to display ad form fills and BANT-qualified calls—to surface real, actionable insights beyond what static databases can deliver.
How to evaluate data vendors: A 10 step guide to success
Want to make sure you select the right B2B data partner for your growth goals and desired outcomes? Follow this 10 step guide to vendor selection.
How to Create an Attribution Report to Boost Your Marketing
Do you want to learn how to create an attribution report to boost your marketing? Our essential guide right here is packed with helpful tips.
How to Apply Microsoft Co-op Funds Toward Contact Activation Campaigns
A guide for Microsoft Partners looking to apply their co-op funds to LeadGenius Contact Activation Services.
How to build an ICP
How to build an ICP using modern data tools and statistical analysis
How to analyze market intelligence data
This step-by-step guide walks through best practices for analyzing market intelligence data, providing valuable insights to optimize your decision-making better
How LeadGenius Tagger Can Expand Relevant Contacts Inside Accounts by Over 20%
Learn how LeadGenius Tagger can boost relevant contact coverage inside accounts by over 20% by identifying key individuals based on skills, certifications, and experience rather than relying solely on job titles.
How LeadGenius Identifies Value Added Resellers (VARs) and Channel Partners for Tech Giants
This article provides a detailed overview of the challenges & solutions in identifying VARs & channel partners, addressing sales, rev ops & marketing audiences.
How Contact-Level Technographics Are Supercharging Inbound ABM Strategies
Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought into the deal.
How Account Monitoring with LeadGenius Drove Success for a Major Commercial Bank
Learn how account Monitoring with LeadGenius Drove Success! Elevate your commercial bank strategy with real-time insights, informed decisions. Innovate today!!!
Guide to Data Privacy Laws: Compliance for AE's and SDRs
Struggling with concerns over data privacy and who you can and cannot call? Check out this guide on best practices within specific regions.
Data Madness 2025: The B2B Bracket Showdown You Didn’t Know You Needed (But Absolutely Do) 🏀
Forget college hoops — the real bracket battle this March is in the world of B2B contact and signal data, where 64 vendors face off to win the hearts (and budgets) of modern go-to-market (GTM) teams. The field is divided into four mission-critical data categories, each representing a key pillar of GTM strategy:
Decoding the B2B Buying Process: Navigating Through the Organizational Chart
Exploring decoding B2B Buying: Navigating the Organizational Chart, understand the complex buying journey is crucial Reports show 83% of buyers expect proactive
Beyond TAM: The Depth Advantage in Modern Go-To-Market Strategy
Total Addressable Market shows how wide the ocean is, but Total Depth of Market reveals how deep it goes—highlighting untapped opportunity within your best accounts that’s often more valuable than chasing new logos.
Beyond the Title: How Engineer Skills & Contact Technographics Are Changing the Game for GTM Teams
By mapping engineers with skills like Airflow, ETL, and Data Engineering, a leading SaaS company redefined its TAM and tripled pipeline by targeting accounts with real technical readiness—not just impressive job titles.
Beyond Standard Technographics: The New Frontier of Account-Based Marketing
Most GTM teams think they know what their target accounts are using. But the truth is: traditional technographics only give you the tip of the iceberg.
Beyond LinkedIn: How LeadGenius Unlocks the Full Potential of B2B Data
Build business. Harnessing the Power of 400 Billion Web Resources. LeadGenius stands at the forefront of the expansive universe of B2B data sourcing, LinkedIn.
Best Practices for Managing Parent-Child Relationships in Salesforce
Managing parent-child relationships in Salesforce requires leveraging account hierarchy, role hierarchy, and territory management to prevent ownership conflicts, enhance collaboration, and ensure data integrity across different market tiers.
AI LLM’s: The X-Factor Innovation Unlocking the SMB Market for the Financial Services Sector
AI, LLMs and ML are revolutionizing how financial & insurance sectors engage with SMB market, enhance lead-to-customer conversion & secure competitive advantage
10 Latin American Startups to Watch in 2024
Exploring 10 latin american startups to watch in 2024 for innovation & impact. The rising stars reshaping industries & rewriting the region's economic narrative
Achieving 60%+ Match Rates: Enriching Generic Emails with LeadGenius
Follow this step by step guide to building more pipeline from forgotten personal emails form submissions.
5 Factors for Successful Sales Follow Ups
Exploring 5 factors for successful sales follow ups. Improve Your Sales Follow-Up and Close More Sales With Growth Automation. Download Flow LeadGenius Today!
10-Step Guide to Executing Data Vendor Consolidation
Exploring 10-step guide to executing data vendor consolidation. Streamline your data strategy & maximize efficiency and quality with LeadGenius expertise now..
How Data Is Being Used To Go Small & Niche Right Now
The Sales Evangelist Podcast's Host, Donald Kelly, chats with Derek Rahn about current sales data trends & need for sellers to niche down within their industry.
Driving Business Growth by Crafting Tailored Experiences for Diverse Personas | Interview with Derek Rahn from LeadGenius
Accelerate business growth by tailored experiences for Diverse Personas! Dive into an insightful interview with Derek Rahn from LeadGenius on crafting journeys.
Webinar: Building Sales Efficiency while Building Pipeline
Exploring webinar: building sales efficiency while building pipeline. Unlock remote sales success! insights on effective pipeline building. The recorded webinar
Turn Your Cloud Ascent Accounts into Revenue: How Microsoft Partners Are Activating Hidden Buyers
Join us on August 27th at 12:00 EST and turn your Cloud Ascent Accounts into Revenue
6 Lessons from the collapse of a Unicorn
Hopin's journey reveals the need for startups to adapt beyond initial success, exposing missteps in data utilization, sales strategy & offering various lessons.
Results & Impact Stats
"I have never worked with a third-party vendor that was so easy to get along with, 5o friendly, personable and genuinely cared about our success."
"We are able to find influencers to match each one of our product lines with scale that we could never replicate on our own"
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LeadGenius was used to generate registrations for the Data Cloud World Tour when other tools were not effective. On the ABM side of things our meeting conversion with LeadGenius is roughly 35-40%, so we are 3x the number off a traditional outbound motion.
"Before LG we spent the first two weeks of every quarter mapping contacts to previous user accounts"
"LeadGenius has helped large companies identify payment processing and POS systems for quick-service restaurants."
LeadGenius is a critical partner in making our LATAM sales efforts extremely successful.
"LeadGenius is a highly efficient extension of our sales team."
"Without LeadGenius our direct mail campaigns would have landed flat on their face."
“We spent 18 months generating MQLs and got 20 meetings. We spent 30 days with LeadGenius and got 95 qualified leads and 6 customers. That says it all.”
"Intercom’s global sales team has saved 3,714 hours by having LeadGenius enrich 6,895 accounts with 32,513 contacts"
"LeadGenius completely changed the way we clean inbound leads and identify prospects"
"LeadGenius has helped many clients target small businesses such as hotels, restaurants, gas stations or cafes globally."
"LeadGenius’ Data Ops Teams have been a critical partner for us when it comes to our goal of creating a scalable prospecting automation machine."
"Initially, I inherited LeadGenius from a company we acquired. However, after the first meeting with Luka and using the system, there was no doubt in my mind why we kept the company! Their results are phenomenal, and they take pride in their results to ensure all customer expectations are met!"
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"LeadGenius is our favorite data provider."
"LeadGenius sourced our unique account fit attributes & brought them into our tech stack to create a valuable demand creation engine."
"You’ve made the sellers very happy, which makes me very happy."
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"The platform is intuitive and easy to use, and the account management team is always willing to help, answering questions and sharing best practices, true partners! There’s no more guesswork and ambiguity involved in where opportunity lies or where to allocate resources from a business standpoint."
"We worked with LeadGenius on our targeting strategy, and they helped inform the success of that strategy. LeadGenius has been a great partner."
"Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk."
"We've used multiple tools & I've never found anyone as good as LeadGenius. Drive results by targeting competitors & reactivating inactive accounts. Learn more!!"
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