Article
Revenue Tech Consolidation: Where do we go from Here?
Major acquisitions are reshaping the revtech landscape. whats next?
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Discover the latest news, tips and Go to Market strategies from LeadGenius.
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Guide
The Ultimate Guide to Global Data Compliance
Don't have a clue about handling international data sets? No problem, you can borrow ours.
This comprehensive guide by LeadGenius navigates the intricate landscape of international data privacy regulations, outlining the company's structured compliance framework—including regular audits, employee training, and advanced technological safeguards—and details region-specific practices to ensure that LeadGenius not only meets but anticipates the evolving standards in data privacy, thereby enhancing go-to-market strategies and strengthening consumer trust globally.
Article
AI LLM’s: The X-Factor Innovation Unlocking the SMB Market for the Financial Services Sector
AI, LLMs and ML are revolutionizing how financial & insurance sectors engage with SMB market, enhance lead-to-customer conversion & secure competitive advantage
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Article
The Critical Evolution from Marketing Silos to Revenue Operations
The article outlines the evolution from traditional marketing and sales silos to a unified Revenue Operations (RevOps) approach, emphasizing its role in enhancing the entire buyer's journey with bespoke data and insights for a comprehensive customer experience.
Article
Zoominfo Alternative
If you are using stock price and linkedin sentiment as an indicator, this might be the end of Zoominfo
Article
Forget TAM, Focus on Market Segmentation: A Shift in Startup Strategy
Shifting from the broad and often misleading focus on Total Addressable Market (TAM) to the nuanced and dynamic strategy of market segmentation offers startups a more effective path to understanding and serving their market deeply, recognizing that true success lies in aligning with the evolving nature of markets and the specific needs of well-defined customer segments.
Article
Culinary Secrets for a Robust Sales Strategy: Combatting Data Decay with a Master Chef’s Precision
Dive into the culinary world of B2B sales strategies with "Culinary Secrets for a Robust Sales Strategy," a unique exploration of combating data decay through the lens of kitchen mastery. Just as a chef relies on a well-stocked pantry and the freshest ingredients to create gourmet dishes, this article reveals how regular data audits, data validation tools, and a culture of data ownership can transform your CRM into a powerhouse of fresh, actionable leads.
Article
Google's next big acquisition?
How does Google Diversify from here? Buying a market leading MAS and CRM might be the move.
Guide
How to build a User Persona
In this piece we explore some helpful tips to crafting user personas and why it matters when building revenue.
Article
Finding high value SMB's through Advertising data
Analyzing advertising data offers critical insights into SMBs' digital footprints and preferences, guiding targeted DM outreach and social selling strategies across optimal platforms.
Article
Bridging the Gap in SLED Contact Data
Why are government contacts so difficult to find and what tools exists to build data on the public sector
Article
Revolutionizing SDR Efficiency: The Impact of AI and Centralized Data Gathering
The article discusses the pivotal role of SDRs in sales strategy, highlighting inefficiencies in their research process and advocating for the use of AI and centralized data gathering to improve productivity and the effectiveness of lead generation efforts.